Consumers Shun Loyalty Programmes

News. There has been a 20 percent drop in membership of loyalty programmes among the affluent middle class since 2014 up to 2016 according to a survey from Collison Group on programs run by supermarkets, airlines, credit card providers, retailers, hotels, telecom and media companies, coffee shops, and banking.

Membership was down across all industries:

  • 64% are members of supermarket loyalty programs, down from 70
  • 55% hold frequent flyer memberships, down from 65
  • 48% participate in credit card programs, down from 63
  • Banks are now used by only 30% of respondents, down from 47

Collinson Group polled 6,125 of the top 10-15 percent of earners from Australia, Brazil, China, France, Hong Kong, India, Singapore, the United Kingdom, the United States of America and the United Arab Emirates.

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