News. There has been a 20 percent drop in membership of loyalty programmes among the affluent middle class since 2014 up to 2016 according to a survey from Collison Group on programs run by supermarkets, airlines, credit card providers, retailers, hotels, telecom and media companies, coffee shops, and banking.
Membership was down across all industries:
- 64% are members of supermarket loyalty programs, down from 70
- 55% hold frequent flyer memberships, down from 65
- 48% participate in credit card programs, down from 63
- Banks are now used by only 30% of respondents, down from 47
Collinson Group polled 6,125 of the top 10-15 percent of earners from Australia, Brazil, China, France, Hong Kong, India, Singapore, the United Kingdom, the United States of America and the United Arab Emirates.