Adblocking is becoming an ‘epidemic’

News. Since 2014 the use of ad- and cookieblocking has more than doubled and Emarketer expects that it will only be more and more common. Today 20,5 percent of UK internet users block ads and cookies. In 2017 the number will rise to 27%. Just two years ago the number was 10%. 

“There’s no doubting that ad blocking is now a very real issue for advertisers,” said eMarketer senior analyst Bill Fisher to Newsweek. “The good news is that numbers like this have forced those within the industry to think long and hard about what it is that they need to do better in order that this practice doesn’t become an epidemic.”

The past couple of year cookieblocking and adblocking have become more or less the same. Read more about the difference here.

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