“There’s no doubting that ad blocking is now a very real issue for advertisers,” said eMarketer senior analyst Bill Fisher to Newsweek. “The good news is that numbers like this have forced those within the industry to think long and hard about what it is that they need to do better in order that this practice doesn’t become an epidemic.”
The past couple of year cookieblocking and adblocking have become more or less the same. Read more about the difference here.
