The British data protection watchdog ICO is investigating how personal data is used in digital ads. It does not look good. In an interim report, the ad tech industry is blamed for not protecting our data sufficiently in the real … Read More
Report. Concerns for privacy is an explanation for the growth in ad-blocking software according to a new report from Reuters Institute. It also looks at how we get our news. Almost one third (31%) of all the people questioned in … Read More
Book Chapter. Profiling through cookies, IP addresses, apps, device fingerprinting and data brokers is getting more advanced, as are new technologies such as Artificial Intelligence, using microchips and sensors integrated into our homes, cars and cities. Everything we do online … Read More
Analysis. The big data challenge in 2018 in will be to maintain digital trust. In government, in companies and in each other. In Europe, new groundbreaking privacy rules are in place that ensure the individual’s right to control his own … Read More
Blog. Employees in most companies and organisations use the browsers that are preinstalled on their work devices – that is probably Chrome, Safari or Explorer. Some add an additional option themselves like Firefox or Opera. However, few people know that … Read More
Report. The benefits of sharing personal data are drowned by discomfort for many consumers. They feel there is no fair value exchange or individual data control. If brands don’t want consumers to turn off and tune out, they need to … Read More