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A Data Democracy Comes With Individual Data Control

In our new book, we look at the growing trend of personal data stores or personal data intermediaries, helping individuals take control over and empower themselves with their data. If we want to create a fair and equal society, we call it a data democracy, neither state nor big companies should control our data – and thus our lives. This does not mean that the state or companies do not sit on some of our data. But you are in the driver’s seat and retain control of your full profile.

Games Are Gambling With Childrens Data

Despite clear age rules many games are ignoring the fact that children are using their services. Children have a right to digital privacy and protection against advertisments (especially personalised) but they are not protected at all in most games. This report from IDA and, is a first look into GameTech, Data and Children.

Download the report:
GameTech 2021 April

Listen to the Engineers – the Algorithm Does

The Report: Addressing Ethical Dilemmas in AI: Listen to the Engineers

September 2020, engineers from across Europe and beyond meet at a hackathon organised by the Association of Nordic Engineers (ANE), the Data Ethics ThinkDoTank (, the Institute of Electrical and Electronics Engineers (IEEE) and researchers from the Department of Computer Science at the University of Copenhagen to find solutions to ethical challenges in AI.

Get short article and the main recommendations from the report here.

Data Ethics In Public Procurement

This white paper from 2020 provides a detailed map for public procurers to choose AI-based services and solutions that put data ethics, democracy and fundamental rights first. It is an initial step towards creating a standardized framework for the questions and considerations public procurement processes should include to adopt trustworthy AI and reward the European development of it.

The whitepaper was funded by Luminate.

Go the the whitepaper’s overview page to get just the recommendations or executive summary.

Data Ethics Principles

In this booklet you get a set of data ethics principles and guidelines that may help the integration of data ethics in your data processing activities. We present the principles, a detailed questionnaire and a FAQ on data ethics. They may be reproduced freely as long as is clearly credited with a link to our website.

You can also download them as a as pdf: Dataethics-uk and you can buy a printed version or more – where ever you are in the world as it is Print-on-Demand. Here’s the landing page.

AI Scenarios, Ethical Considerations and Recommendations

This report from 2018 introduces future scenarios within the three focus areas of applied artificial intelligence; health, transport and finance.

It points at ethical implications and dilemmas for each focus area, but also on cross-cutting principles.

And finally provides  recommendations for future action.

The report was financed by SIRI Kommisionen.

DataEthics – The New Competitive Advantage

The book Data Ethics – The New Competitive Advantage published in 2016 by Gry Hasselbalch and Pernille Tranberg was one of the early books to describe not only the privacy implications of the commercial exploitation of big data, but the broader social and ethical implications. It pictured the emerging movement of the mid 2010s to take back control of our data from powerful big tech Silicon Valley actors.

It was the first book to use the term “data ethics” and describe it in detail. Its crucial contribution was its constructive approach that sought out the alternative engineering and company practices.