Pernille Tranberg
Co-Founder/Advocacy & Communications Director
+45 2266 9932
pernille@dataethics.eu
Web: digital-identitet.dk
Twitter: @PernilleT
Who are we
Pernille is co-founder and Advocacy and Communications Director of DataEthics.eu, former journalist and work as a teacher, speaker, writer and advisor in data ethics, data understanding, digital selfdefense and data democracy. She has written 8 books: The latest ‘A Data Democracy Comes With Individual Data Control (2021), then she did ‘DataEthics – The new Competitive Advantage’ (2016) with Gry Hasselbalch. She co-authored with Steffan Heuer ‘Fake It’ (2012, Peoples Press) about big data and digital selfdefense. It was published in four languages and was on the bestseller list in both Denmark and Germany and had three editions in German (a fourth is coming out Nov 2019 in Germany).
She is an internationally acknowledge speaker on data ethics and has spoke about digital self-defense at TEDxOXFORD. Here is her TedX-talk (2013) aimed at individuals. Here is a newer version of digital selfdefense (2016). Here is her MyData-talk (2016) aimed at companies in Helsinki, a longer talk on big data and ethics in Warsaw (2015), her talk on data ethics at WMC the World Mobile Congress in Barcelona 2017 and on data ethics at My Data in Tallinn Sept 2017.
Former jobs: Tech and investigative reporter at Politiken (1996-2005), editor-in-chief TÆNK (2005-2009) (Danish small equivalent to ConsumerReport and Stiftungwarentest). Head of editorial development at Berlingske Media (2009-2013), journalistic fellow SDU (2013-2014 – where she wrote about a trustmark for news) og special Consultant in The Danish Business Authority (2014-2015).
She holds a Master in journalism from Columbia University New York (1995), a BA from the Danish School of Journalism in Aarhus (1994), and she is ‘Academy Economist’ from Niels Brocks Handelsakademi (1988). Read more here.
Gry Hasselbalch
Co-Founder/Academic Director
+45 2982 7374
gry@dataethics.eu
Web: gryhasselbalch.com
Twitter: @mediamocracy
Gry Hasselbalch is co-founder and Academic Director of DataEthics.eu. She is an author, prominent tech critic and scholar working on data/AI ethics and politics. Through two decades, she has influenced global discussions on AI and data governance in various positions with contributions in policy, academia, and public speaking.
She played a key role in the EU’s AI policy development as a member of the EU High-Level Expert Group on AI (2018-2020), contributing to the EU’s AI ethics guidelines and later supporting the EU’s international AI diplomacy as the Senior Key Expert and research lead for the EU’s International Outreach for a Human-Centric Approach to AI initiative overseeing research and international outreach on AI.
She has a PhD in data ethics and is a published author, with notable books such as Human Power – Seven Traits for the Politics of the AI Machine Age (forthcoming, Taylor & Francis), Data Ethics of Power – A Human Approach in the Big Data and AI Era (2021, Edward Elgar) and Data Ethics – The New Competitive Advantage (2016 with Pernille Tranberg).
She regularly speaks at major international forums and serves on various advisory groups.
Gry was a member of the Nordic Ethical AI Expert Group established in 2023 by Nordic Innovation, an organisation under the The Nordic Council of Ministers and The Nordic Council to develop a common vision and roadmap for ethical AI in the Nordic region. Furthermore, she was a member of the working group that developed and was implementing the EU-US Technology & Trade Council Joint Roadmap on Trustworthy AI and Risk Assessment. She is also a member of Bayer’s Bioethics Council on Human Health, focusing specifically on AI. Gry was for years a member of several working groups of IEEE Ethically Aligned Design Initiative on Autonomous Systems, e.g. as Vice Chair of P7006 on Personal AI Assistants.
Before her current roles, Gry spent a decade running the Danish Media Council’s national awareness center on youth online protection, education and empowerment, where she among others contributed to discussions at UN Internet Governance Fora (IGFs) and founded the Global Privacy as Innovation Network.
Birgitte Kofod Olsen
Co-Founder/Chairperson
+45 2526 0903
bko@carve.dk
Web: carve.dk
Birgitte is a co-founder of DataEthics and serves as chairperson. She is a lawyer specialized in fundamental rights and holds a Ph.D. in data protection and biometrics. Working in the intersection of fundamental rights and new technologies for three decades, she has been involved in research, advocacy and consultancy within public and private sector. She has contributed to numerous analyses and projects on the risks and consequences for citizens and society stemming from digitalization, surveillance, smart cities, biometrics, encryption, artificial intelligence and machine learning. Her ethical perspective is anchored in the primacy of the human being and has formed an integrated perspective of her work.
Birgitte is an author of several books and articles exploring the limits and challenges for privacy in the digital age, including Eksponeret (2018), Retten til respekt for privatliv (2016), Ensuring minority rights in a digitized and ‘liquid’ society (2006) and Dataetiske udfordringer ved automatiseret beslutningssøtte (2019). Her latest book is a handbook on data accountability that guides the practical implementation and maintenance of the GDPR (Håndbog i dataansvarlighed (2020). Together with Pernille Tranberg, she developed privacykompasset.dk for The Danish Business Authority (2016).
Birgitte served as the first chairperson of the Danish Council for Digital Security (2012-15) and contributed to putting information security and privacy as intertwined purposes on the agenda in Denmark. She continuously contributes to the public debate on privacy related issues through interviews and blogs, key notes and interventions on conferences, and is active in teaching and running workshops, seminars and networks. As a partner and co-owner of Carve Consulting, Birgitte advises companies, authorities and organizations on strategic planning and execution of privacy and data protection frameworks and processes, on business driven corporate social responsibility and transformation of the UN Sustainable Development Goals into business operations and development.
Dataethics.eu's original founders
Marianne Steen (left), Gry Hasselbalch, Pernille Tranberg and Birgitte Kofod Olsen, Copenhagen.
In 2017 Marianne Steen left DataEthics.eu and Catrine Søndergaard Byrne (2nd left) joined. She left DataEthics.eu November 2019.