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Who are we

Pernille Tranberg

Co-Founder/Advocacy & Communications Director
+45 2266 9932
Twitter: @PernilleT

Pernille is co-founder and Advocacy and Communications Director of, former journalist and work as a teacher, speaker, writer and advisor in data ethics, data understanding, digital selfdefense and data democracy. She has written 8 books: The latest ‘A Data Democracy Comes With Individual Data Control (2021), then she did ‘DataEthics – The new Competitive Advantage’ (2016) with Gry Hasselbalch. She co-authored with Steffan Heuer ‘Fake It’ (2012, Peoples Press) about big data and digital selfdefense. It was published in four languages and was on the bestseller list in both Denmark and Germany and had three editions in German (a fourth is coming out Nov 2019 in Germany).

She is an internationally acknowledge speaker on data ethics and has spoke about digital self-defense at TEDxOXFORD. Here is her TedX-talk (2013) aimed at individuals. Here is a newer version of digital selfdefense (2016). Here is her MyData-talk (2016) aimed at companies in Helsinki, a longer talk on big data and ethics in Warsaw (2015), her talk on data ethics at WMC the World Mobile Congress in Barcelona 2017 and on data ethics at My Data in Tallinn Sept 2017.

Former jobs: Tech and investigative reporter at Politiken (1996-2005), editor-in-chief  TÆNK (2005-2009) (Danish small equivalent to ConsumerReport and Stiftungwarentest). Head of editorial development at Berlingske Media (2009-2013), journalistic fellow SDU (2013-2014 – where she wrote about a trustmark for news) og special Consultant in The Danish Business Authority (2014-2015).

She holds a Master in journalism from Columbia University New York (1995), a BA from the Danish School of Journalism in Aarhus (1994), and she is ‘Academy Economist’ from Niels Brocks Handelsakademi (1988). Read more here.

Gry Hasselbalch

Co-Founder/Research Director
+45 2982 7374
Twitter: @mediamocracy

Gry Hasselbalch is co-founder and Director of Research of responsible for the thinktank’s research activities .

She is an author and scholar specialised in the powers and interests of the big data and AI era. Working in the academic, policy and awareness raising field of technology politics and digital human rights for close to two decades.

Gry has been tasked by international institutions and governments on multiple occasions as an independent expert, among others by: the European Research Council, ERC, the Danish government’s first Data Ethics Expert Committee and as a member of the EU High Level Expert Group on AI that developed EU’s AI ethics guidelines contributing directly to the EU’s AI strategy.  She is the Research Lead and Senior Key Expert in the EU’s International Outreach for a Human-Centric Approach to Artificial Intelligence ( initiative that supports the European Commission in engaging with international partners on regulatory and ethical matters and promoting the responsible development of trustworthy AI at global level.

Gry is the founder and is co-leading the Data Pollution & Power Initiative at the University of Bonn’s Institute of Science and Ethics’ Sustainable AI Lab.

Between 2005 to 2014, she was a driving force in the field of youth online protection and online empowerment in the pan European network of national centres in 30 EU countries, Insafe. In 2013, Gry established the former Global Privacy as Innovation Network

She has a M.A. in Communications and Cultural Studies from Goldsmith’s College, University of London and a PhD. in data ethics from the University of Copenhagen.

Gry is author of articles, reports and books, and is often invited for key notes, as MoC, panel debates and presentations worldwide to speak about the ethics, power dynamics and interests of big data and AI.

Her latest critically acclaimed book Data Ethics of Power – A Human Approach in the Big Data and AI Era, was published with Edward Elgar in 2021. The book Data Ethics- The New Competitive Advantage  co-authored with Pernille Tranberg was published in 2016 in Danish and English.

Birgitte Kofod Olsen

+45 2526 0903

Birgitte is a co-founder of DataEthics and serves as chairperson. She is a lawyer specialized in fundamental rights and holds a Ph.D. in data protection and biometrics. Working in the intersection of fundamental rights and new technologies for three decades, she has been involved in research, advocacy and consultancy within public and private sector. She has contributed to numerous analyses and projects on the risks and consequences for citizens and society stemming from digitalization, surveillance, smart cities, biometrics, encryption, artificial intelligence and machine learning. Her ethical perspective is anchored in the primacy of the human being and has formed an integrated perspective of her work.

Birgitte is an author of several books and articles exploring the limits and challenges for privacy in the digital age, including Eksponeret (2018), Retten til respekt for privatliv (2016), Ensuring minority rights in a digitized and ‘liquid’ society (2006) and Dataetiske udfordringer ved automatiseret beslutningssøtte (2019). Her latest book is a handbook on data accountability that guides the practical implementation and maintenance of the GDPR (Håndbog i dataansvarlighed (2020). Together with Pernille Tranberg, she developed for The Danish Business Authority (2016).

Birgitte served as the first chairperson of the Danish Council for Digital Security (2012-15) and contributed to putting information security and privacy as intertwined purposes on the agenda in Denmark. She continuously contributes to the public debate on privacy related issues through interviews and blogs, key notes and interventions on conferences, and is active in teaching and running workshops, seminars and networks. As a partner and co-owner of Carve Consulting, Birgitte advises companies, authorities and organizations on strategic planning and execution of privacy and data protection frameworks and processes, on business driven corporate social responsibility and transformation of the UN Sustainable Development Goals into business operations and development.'s original founders

Marianne Steen (left), Gry Hasselbalch, Pernille Tranberg and Birgitte Kofod Olsen, Copenhagen.

In 2017 Marianne Steen left and Catrine Søndergaard Byrne (2nd left) joined. She left November 2019.