Pernille Tranberg
+45 22 66 99 32

Pernille Tranberg is an independent speaker and advisor in data ethics for companies, authorities and organisations. She also speaks to individuals on the data society and how to perform digital selfdefense. She is co-founder of the European thinkdotank and is often expert source in the press. She has written 7 books: the latest ‘DataEthics – The new Competitive Advantage’ (2016) with Gry Hasselbalch. She co-authored with Steffan Heuer ‘Fake It’ (2012, Peoples Press) about big data and digital selfdefense. It was published in four languages and was on the bestseller list in both Denmark and Germany and had three editions in German (a fourth is coming out Nov 2019 in Germany). She is an internationally acknowledge speaker on data ethics and has spoke about digital self-defense at TEDxOXFORD. Here is her TedX-talk (2013) aimed at individuals. Here is a newer version of digital selfdefense (2016). Here is her MyData-talk (2016) aimed at companies in Helsinki, a longer talk on big data and ethics in Warsaw (2015), her talk on data ethics at WMC the World Mobile Congress in Barcelona 2017 and on data ethics at My Data in Tallinn Sept 2017.
Former jobs: Tech and investigative reporter at Politiken (1996-2005), editor-in-chief  TÆNK (2005-2009) (Danish small equivalent to ConsumerReport and Stiftungwarentest). Head of editorial development at Berlingske Media (2009-2013), journalistic fellow SDU (2013-2014 – where she wrote about a trustmark for news) og special Consultant in The Danish Business Authority (2014-2015) where she developed to help companies develop privacy policies and respect data protection laws
She holds a Master in journalism from Columbia University New York (1995), a BA from the Danish School of Journalism in Aarhus (1994), and she is ‘Academy Economist’ from Niels Brocks Handelsakademi (1988).

Gry Hasselbalch
+45 29 82 73 74

gry-hasselbalch-bwGry Hasselbalch is cofounder of For over a decade, she has worked with the industry, policymakers, NGOs and end users in the cross field of tech, ethics, human rights and society. She is an independent advisor ( and has been tasked by international institutions and governments on multiple occasions as an independent expert, among others by: the European Commission, Horizon2020 and European Research Council, ERCEA. Most recently, she was called upon to become a member of the Danish Expert Group on Data Ethics, which has the objective of providing the Danish government with recommendations on issues related to data ethics ultimo 2018. She is also appointed member of the European Commission's high level group on AI and ethics developing ethics and policy guidelines for AI in Europe, and co chair of the P7006 standard within the IEEE's Global Initiative for Ethical Considerations in AI and Autonomous Systems.  Gry is behind several studies, reports and articles, writing a PhD at University of Copenhagen on data ethics in European policymaking, and has written the book Data Ethics – The New Competitive Advantage (2016) together with Pernille Tranberg which combines broad trend analyses to examine companies, which use data ethics to varying degrees. She is often called upon by media as an expert (e.g. Al Jazeera1, AlJazeera2, Tech for Good Life Podcast) and speaks at venues worldwide to all types of audiences from policymakers to engineers and educator(e.g. this Mozilla Talk  (Paris), this key note on data ethics as a competitive advantage (Copenhagen) this CPDP debate on ethical data handling (Brussels), this UN Internet Governance Forum on ethics and IoT(Brazil), this key note at IAPP Data Protection conference (London), this talk on the language of privacy at Indie Summit).

Birgitte Kofod Olsen
+45 25 26 09 03

BirgitteKofoedBirgitte Kofod Olsen is partner and owner of Carve Consulting, where she advises companies, authorities and organisations on CSR - including data responsibility and privacy. She has developend the content in and a publication on privacy for The Danish Business Authority. As the first chairperson of Digital Sikkerhed (2012-2015) Birgitte put IT-security on the agenda in Denmark regarding digitalization and surveillance and she is still a part of the public debate. With her background in human rights, she has edited and written several articles and books on CSR as privacy - including her Ph.D. on biometry and integrity protection. She has published a second edition of her book on surveillance or social care, "Eksponeret".'s original founders:

Marianne Steen (left), Gry Hasselbalch, Pernille Tranberg and Birgitte Kofod Olsen, Copenhagen, September 2016.





In 2017 Marianne Steen left and Catrine Søndergaard Byrne (2nd left) joined. She left November 2019.

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