From the book:
“Privacy by design to me means that we take the position of the privacy aware and concerned customer and we build a way for them to get what they want.”
Matas Petrikas, Vai Kai
”If a company’s concentration and use of data destroys competition, we will need to ensure a level playing field.”
Margrethe Vestager, European Commissioner
“Now we see the emergence of new companies that take privacy as a starting point.”
Erik Huizer, Internet Hall of Fame
”The only next step for businesses is to move from a liability and compliance mentality to a more ethical approach.”
Robin Wilton, Internet Society
“Investors are increasingly looking at both security breaches, but also consumer privacy with the scandals that have erupted around privacy and surveillance, as what they call in that business ’a material risk’.”
Rebecca MacKinnon, Ranking Digital Rights
Recommendations of the book:
“It is excellent and without exaggeration a must read for anyone who on a commercial or political level are dealing with big data ..” Review of the book, Økonomisk Ugebrev, Berlingske Business.
"Yet for all the sides of the many-faced big data coin that Tranberg and Hasselbalch were able to somehow so coherently fit into one work, their ultimate argument shines through: big data’s a big beast, and it needs a solid code of ethics to tame it." IAPP
"Creepily relevant....I encourage every journalist working with societal topics, to take an interest in the subject. This book is a good place to start" Journalisten, Union of Journalists.
"The book shows a collosal understanding of the Internets development and status and the ethical dilemmas that follow... broad acquisition recommended" Review for Danish libraries acquistion of new books.
Hasselbalch, Gry; Tranberg, Pernille, (2016) Data Ethics. The New Competitive Advantage, Publishare, Copenhagen