{"id":8869,"date":"2020-10-19T08:20:18","date_gmt":"2020-10-19T08:20:18","guid":{"rendered":"https:\/\/dataethics.eu\/?p=8869"},"modified":"2020-10-19T08:30:51","modified_gmt":"2020-10-19T08:30:51","slug":"open-letter-children-are-subjected-to-behavioural-advertising-end-it","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\/","title":{"rendered":"Open Letter: Children Are Subjected To Behavioural Advertising – End It!"},"content":{"rendered":"

\"diego-passadori-tqxLsp0GzUk-unsplash\"<\/p>\n

\u201cDear Google, Facebook, Apple, Amazon and Microsoft, We represent a diverse coalition of interest groups and individuals calling on you to end targeted, \u2018behavioural\u2019 advertising to children on your sites, and the tracking which underpins it<\/em>\u201d.<\/p>\n

These are the opening lines in an open letter\u00a0put together by the charity Global Action Plan and signed by 25 influential experts<\/a> in the field of online child protection in the UK. Among the signatories are clinical psychologists, media researchers, lecturers, MP’s, organizations etc.<\/p>\n

According to them, apps that are free to download and play but generate revenue through (more or less hidden) in-app advertising and purchases should all be a thing of the past. At least when it comes to children.<\/p>\n

Together they\u00a0\u00a0recognise that that: \u201cmost popular sites and apps are funded by behavioural advertising. But these products, overwhelmingly designed for and by adults, are accessed by large and growing numbers of children; children who are tracked, profiled and targeted with ads such that their attention can be most effectively monetized<\/em>\u201d.<\/p>\n

In the letter the experts demand systemic change. That tech companies turn off advertising and targeting for all individuals under the age og 13. According to the letter\u00a0ad-tech companies hold 72 million data points on a child by the time they reach this age. And this in itself shows the extent of disregard for the laws set up to protect children that\u00a0need particular protection regarding data collection and data processing simply because they may be less aware of the risks involved.<\/p>\n

Within the last couple of years a nummer of legal cases have been made against big tech and their business models aimed at targeting and monetizing on children. This letter is not a legal case. It’s just a letter with a \u00a0very simple but also very clear message: “You, the most powerful companies on the internet, have a responsibility to protect your users<\/em>“!<\/p>\n

It’s important. so let’s hope, they listen this time…<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cDear Google, Facebook, Apple, Amazon and Microsoft, We represent a diverse coalition of interest groups…<\/p>\n","protected":false},"author":23,"featured_media":8875,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news"],"yoast_head":"\nOpen Letter: Children Are Subjected To Behavioural Advertising - End It! · Dataetisk Tænkehandletank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataethics.eu\/da\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open Letter: Children Are Subjected To Behavioural Advertising - End It! · Dataetisk Tænkehandletank\" \/>\n<meta property=\"og:description\" content=\"\u201cDear Google, Facebook, Apple, Amazon and Microsoft, We represent a diverse coalition of interest groups...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dataethics.eu\/da\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Dataetisk Tænkehandletank\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-19T08:20:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-19T08:30:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dataethics.eu\/wp-content\/uploads\/diego-passadori-tqxLsp0GzUk-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mie Oehlenschlager\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dataethicseu\" \/>\n<meta name=\"twitter:site\" content=\"@dataethicseu\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mie Oehlenschlager\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\\\/\"},\"author\":{\"name\":\"Mie Oehlenschlager\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#\\\/schema\\\/person\\\/cb66fc14426cbc84a34a0f51fe89aae2\"},\"headline\":\"Open Letter: Children Are Subjected To Behavioural Advertising – End It!\",\"datePublished\":\"2020-10-19T08:20:18+00:00\",\"dateModified\":\"2020-10-19T08:30:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\\\/\"},\"wordCount\":337,\"publisher\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/diego-passadori-tqxLsp0GzUk-unsplash-scaled.jpg\",\"articleSection\":[\"Latest News\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\\\/\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\\\/\",\"name\":\"Open Letter: Children Are Subjected To Behavioural Advertising - End It! · Dataetisk Tænkehandletank\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/diego-passadori-tqxLsp0GzUk-unsplash-scaled.jpg\",\"datePublished\":\"2020-10-19T08:20:18+00:00\",\"dateModified\":\"2020-10-19T08:30:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dataethics.eu\\\/da\\\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/diego-passadori-tqxLsp0GzUk-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/diego-passadori-tqxLsp0GzUk-unsplash-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"diego-passadori-tqxLsp0GzUk-unsplash\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Open Letter: Children Are Subjected To Behavioural Advertising – End It!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#website\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/\",\"name\":\"Dataetisk T\u00e6nkehandletank\",\"description\":\"Alt om data-etik\",\"publisher\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#organization\",\"name\":\"Data Ethics\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/logo_yellow.png\",\"contentUrl\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/logo_yellow.png\",\"width\":124,\"height\":151,\"caption\":\"Data Ethics\"},\"image\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/dataethicseu\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#\\\/schema\\\/person\\\/cb66fc14426cbc84a34a0f51fe89aae2\",\"name\":\"Mie Oehlenschlager\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ed878c2b6d05616a4fc6713944b3dcdbc4e5c1359c19e0385534437a2adca02?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ed878c2b6d05616a4fc6713944b3dcdbc4e5c1359c19e0385534437a2adca02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3ed878c2b6d05616a4fc6713944b3dcdbc4e5c1359c19e0385534437a2adca02?s=96&d=mm&r=g\",\"caption\":\"Mie Oehlenschlager\"},\"url\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/author\\\/mie-oehlenschlager\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Open Letter: Children Are Subjected To Behavioural Advertising - End It! · Dataetisk Tænkehandletank","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dataethics.eu\/da\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\/","og_locale":"da_DK","og_type":"article","og_title":"Open Letter: Children Are Subjected To Behavioural Advertising - End It! · Dataetisk Tænkehandletank","og_description":"\u201cDear Google, Facebook, Apple, Amazon and Microsoft, We represent a diverse coalition of interest groups...","og_url":"https:\/\/dataethics.eu\/da\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\/","og_site_name":"Dataetisk Tænkehandletank","article_published_time":"2020-10-19T08:20:18+00:00","article_modified_time":"2020-10-19T08:30:51+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/dataethics.eu\/wp-content\/uploads\/diego-passadori-tqxLsp0GzUk-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Mie Oehlenschlager","twitter_card":"summary_large_image","twitter_creator":"@dataethicseu","twitter_site":"@dataethicseu","twitter_misc":{"Skrevet af":"Mie Oehlenschlager","Estimeret l\u00e6setid":"2 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dataethics.eu\/da\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\/#article","isPartOf":{"@id":"https:\/\/dataethics.eu\/da\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\/"},"author":{"name":"Mie Oehlenschlager","@id":"https:\/\/dataethics.eu\/da\/#\/schema\/person\/cb66fc14426cbc84a34a0f51fe89aae2"},"headline":"Open Letter: Children Are Subjected To Behavioural Advertising – End It!","datePublished":"2020-10-19T08:20:18+00:00","dateModified":"2020-10-19T08:30:51+00:00","mainEntityOfPage":{"@id":"https:\/\/dataethics.eu\/da\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\/"},"wordCount":337,"publisher":{"@id":"https:\/\/dataethics.eu\/da\/#organization"},"image":{"@id":"https:\/\/dataethics.eu\/da\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\/#primaryimage"},"thumbnailUrl":"https:\/\/dataethics.eu\/wp-content\/uploads\/diego-passadori-tqxLsp0GzUk-unsplash-scaled.jpg","articleSection":["Latest News"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/dataethics.eu\/da\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\/","url":"https:\/\/dataethics.eu\/da\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\/","name":"Open Letter: Children Are Subjected To Behavioural Advertising - End It! · Dataetisk Tænkehandletank","isPartOf":{"@id":"https:\/\/dataethics.eu\/da\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dataethics.eu\/da\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\/#primaryimage"},"image":{"@id":"https:\/\/dataethics.eu\/da\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\/#primaryimage"},"thumbnailUrl":"https:\/\/dataethics.eu\/wp-content\/uploads\/diego-passadori-tqxLsp0GzUk-unsplash-scaled.jpg","datePublished":"2020-10-19T08:20:18+00:00","dateModified":"2020-10-19T08:30:51+00:00","breadcrumb":{"@id":"https:\/\/dataethics.eu\/da\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dataethics.eu\/da\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/dataethics.eu\/da\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\/#primaryimage","url":"https:\/\/dataethics.eu\/wp-content\/uploads\/diego-passadori-tqxLsp0GzUk-unsplash-scaled.jpg","contentUrl":"https:\/\/dataethics.eu\/wp-content\/uploads\/diego-passadori-tqxLsp0GzUk-unsplash-scaled.jpg","width":2560,"height":1707,"caption":"diego-passadori-tqxLsp0GzUk-unsplash"},{"@type":"BreadcrumbList","@id":"https:\/\/dataethics.eu\/da\/open-letter-children-are-subjected-to-behavioural-advertising-end-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/dataethics.eu\/da\/"},{"@type":"ListItem","position":2,"name":"Open Letter: Children Are Subjected To Behavioural Advertising – End It!"}]},{"@type":"WebSite","@id":"https:\/\/dataethics.eu\/da\/#website","url":"https:\/\/dataethics.eu\/da\/","name":"Dataetisk T\u00e6nkehandletank","description":"Alt om data-etik","publisher":{"@id":"https:\/\/dataethics.eu\/da\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dataethics.eu\/da\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/dataethics.eu\/da\/#organization","name":"Data Ethics","url":"https:\/\/dataethics.eu\/da\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/dataethics.eu\/da\/#\/schema\/logo\/image\/","url":"https:\/\/dataethics.eu\/wp-content\/uploads\/2021\/04\/logo_yellow.png","contentUrl":"https:\/\/dataethics.eu\/wp-content\/uploads\/2021\/04\/logo_yellow.png","width":124,"height":151,"caption":"Data Ethics"},"image":{"@id":"https:\/\/dataethics.eu\/da\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/dataethicseu"]},{"@type":"Person","@id":"https:\/\/dataethics.eu\/da\/#\/schema\/person\/cb66fc14426cbc84a34a0f51fe89aae2","name":"Mie Oehlenschlager","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/3ed878c2b6d05616a4fc6713944b3dcdbc4e5c1359c19e0385534437a2adca02?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3ed878c2b6d05616a4fc6713944b3dcdbc4e5c1359c19e0385534437a2adca02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ed878c2b6d05616a4fc6713944b3dcdbc4e5c1359c19e0385534437a2adca02?s=96&d=mm&r=g","caption":"Mie Oehlenschlager"},"url":"https:\/\/dataethics.eu\/da\/author\/mie-oehlenschlager\/"}]}},"_links":{"self":[{"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/posts\/8869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/comments?post=8869"}],"version-history":[{"count":13,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/posts\/8869\/revisions"}],"predecessor-version":[{"id":8884,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/posts\/8869\/revisions\/8884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/media\/8875"}],"wp:attachment":[{"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/media?parent=8869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/categories?post=8869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/tags?post=8869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}