{"id":8691,"date":"2020-09-25T10:00:12","date_gmt":"2020-09-25T10:00:12","guid":{"rendered":"https:\/\/dataethics.eu\/?p=8691"},"modified":"2020-09-17T13:44:48","modified_gmt":"2020-09-17T13:44:48","slug":"tjenester-med-fokus-paa-privatliv-vinder-frem","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/tjenester-med-fokus-paa-privatliv-vinder-frem\/","title":{"rendered":"Tjenester med fokus p\u00e5 privatliv vinder frem"},"content":{"rendered":"

Analyse. Produkter og tjenester, der fors\u00f8ger at integrere privatlivets fred og arbejder etisk ansvarligt med data, oplever endelig fremgang. Det er ellers op ad bakke at skulle konkurrere mod store tech-virksomheders let tilg\u00e6ngelige, lavpris eller “gratis” produkter, men flere og flere forbrugere synes at indse, at de betaler en for h\u00f8j pris for “gratis” fordi de betaler med deres data.<\/strong><\/p>\n

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Vi har kigget p\u00e5 nogle af de succesrige tjenester og deres v\u00e6kst. Det er tjenester, der ikke stalker eller profilerer dig baseret p\u00e5 alle de data, de kan suge op om dig. Det drejer sig om den tyske dokumentdelingsplatform Nextcloud, den amerikanske s\u00f8gemaskine DuckDuckGo, den norske videokonferenceplatform Whereby og den amerikanske browser Brave. Alle fire har succes – \u00f8konomisk s\u00e5vel som i brugerantal, hvilket er yderst vigtigt for at kunne videreudvikle produkter og tjenester og styrke deres konkurrenceevner.<\/p>\n

Desv\u00e6rre lukkede b\u00e5de den tyske browser Cliqz og dens ad-blocker Ghostery ned i april 2020, og ogs\u00e5 den svenske sociale medie- og chatapp Idka er v\u00e6k. Men lad os se p\u00e5 den positive side:<\/p>\n

Nextcloud<\/strong> er en tysk, self-hosted produktivitetsplatform, der giver brugerne kontrol over egne data. Et etisk alternativ til fx Google Docs. Du kan m\u00f8de dem p\u00e5 Data Ethics Conference<\/a> i K\u00f8benhavn eller online 22. oktober 2020. F\u00f8r Corona-virus ramte verden, offentliggjorde Nextcloud rekordh\u00f8jt brugerantal og v\u00e6kst.
“Nextcloud \u00f8gede sin salg og fik dobbelt s\u00e5 mange nye kunder i 2019 sammenlignet med 2018. 179 – b\u00e5de private og offentlige – nye virksomheder fra Australien, Asien, Afrika, Europa og Amerika blev kunder. Derudover blev ogs\u00e5 100 virksomheder, fra mange forskellige industrier fra finansiering og forsikring til transport og teknik, omkring 30 universiteter og forskningsinstitutter, mere end 15 lokale og f\u00f8derale offentlige myndigheder og et dusin sundheds- og hospitalsinstitutioner nye kunder\u201d<\/em>, kunne man l\u00e6se i et blog-indl\u00e6g<\/a> i marts.<\/p>\n

DuckDuckGo<\/strong> er en amerikansk-baseret s\u00f8gemaskine, der popper op som et s\u00f8gemaskinevalg i Chrome, fordi EU kr\u00e6vede af Google, at de skulle tilbyde andre s\u00f8gemaskiner end deres egen. (Det blev dog desv\u00e6rre implementeret via et urimeligt auktionssystem, hvor sm\u00e5 s\u00f8gemaskiner skal byde h\u00f8jst for at f\u00e5 en plads). Mens Google sporer og profilerer deres brugere, finansieres DuckDuckGo, grundlagt i 2008, af s\u00f8geemnerelateret reklamer og ikke af en detaljeret profil p\u00e5 dig. Og dette er, hvad flere og flere brugere eftersp\u00f8rger. Siden 2014 har DuckDuckGo givet overskud, og if\u00f8lge selskabets prognoser vil det opn\u00e5 en oms\u00e6tning p\u00e5 $100 mio. for f\u00f8rste gang i 2020. Dette skyldes sandsynligvis, if\u00f8lge en Wired artikel<\/a>, at forbrugerne har mere sk\u00e6rmtid under Covid-19 pandemien. Grundl\u00e6ggeren, Gabriel Weinberg fort\u00e6ller til Wired, at DuckDuckGos kernekunder er mennesker, der b\u00e5de bekymrer sig om deres privatliv og er villige til at handle p\u00e5 det. “Denne interesse voksede efter Snowden,”<\/em> siger han. “Efter Cambridge Analytica er procentdelen af forbrugere, der bekymrer sig og handler derefter virkelig eksploderet.”<\/em>
I august rapporterede Marketwatch<\/a>, at Google Search har haft et fald i s\u00f8gninger for f\u00f8rste gang nogensinde (men de sidder dog stadigt p\u00e5 over 90% af det globale s\u00f8gningsmarked) samt, at DuckDuckGo er nummer seks p\u00e5 listen over globale s\u00f8gemaskiner. I maj 2012 havde DuckDuckGo 1,5 mio. daglige s\u00f8gninger. I maj 2020 var der 66 mio. daglige s\u00f8gninger p\u00e5 DuckDuckGo, if\u00f8lge MarketWatch.
Andre succesfyldte s\u00f8gemaskiner med fokus p\u00e5 privatlivets fred er tyske Ecosia (https:\/\/blog.ecosia.org\/ecosia-privacy-data\/) og danske givero.com, og ikke mindst den hollandske startpage.com.<\/p>\n

Whereby<\/strong> er en norsk webinar- og konferenceplatform ligesom Zoom. Den har en gratis version, hvor op til 4 personer kan deltage i en konference, og op til 12-50 deltagere i de betalte versioner. I begyndelsen af \u00e5ret forl\u00f8d det, at Zoom ikke var sikker, hvilket Zoom sandsynligvis har forbedret. Men Whereby, en nyskabelse, der kommer ud af det kraftigt regulerede telefonselskab, Telenor, har fra starten af haft fokus<\/a> p\u00e5 privatlivets fred. Under den nuv\u00e6rende Covid-19 pandemi har Whereby-platformen haft n\u00e6sten tre gange s\u00e5 mange brugere sammenlignet med \u00e5ret f\u00f8r. \u2028Marketing Associate John Pafford fra Whereby udtaler: “Som en konsekvens af den nuv\u00e6rende globale selvisolation, oplever Whereby en stigning p\u00e5 450% i globale brugere og en indt\u00e6gtsstigning i abonnementer p\u00e5 180% i marts alene: og dette fordi forbrugere over hele verden har opdaget en sikker platform, der passer perfekt til behovene for hjemmearbejdspladser”.<\/em>
If\u00f8lge Ingrid \u00d8degaard, medstifter og Chief Product & Technology Officer hos Whereby er antallet af brugere steget fra 1.98 mio. m\u00e5nedlige brugere til 3.57 mio. brugere.<\/p>\n

Brave<\/strong> er en browser grundlagt af Brendan Eich, der ogs\u00e5 er medstifter af Mozilla. I juni i \u00e5r offentliggjorde firmaet f\u00f8lgende<\/a>:\u2028”I maj i \u00e5r oplevede Brave, at antallet af deres m\u00e5nedlige aktive brugere oversteg mere end 15 mio., mere pr\u00e6cist 15,4 mio. brugere, hvilket svarer til en v\u00e6kst p\u00e5 50% siden Brave 1.0 lanceringen november sidste \u00e5r, og 125% eller 2,25 gange mere end forrige \u00e5r. Antallet af daglige aktive brugere steg ogs\u00e5 betydeligt, med 5,3 mio. daglige brugere, i forhold til 2 mio. for et \u00e5r siden.”<\/em>
En anden interessant browser p\u00e5 fremmarch er den norske Vivaldi<\/a>, der ikke har investorer, men ejes af sine 50 medarbejdere samt medstifter Jon von Tetzchner, der ogs\u00e5 udviklede Opera-browseren, som han solgte til investorer. Vivaldi samarbejder med andre virksomheder, der har fokus p\u00e5 privatlivets fred, s\u00e5som Whereby og Startpage.{“type”:”block”,”srcIndex”:1,”srcClientId”:”c57e3ab5-d736-47a4-b174-9051d514fe37″,”srcRootClientId”:””}<\/p>\n

Det ser alts\u00e5 ud som om tjenester med fokus p\u00e5 privatlivets fred og etik langsomt vinder indpas. Regulering – ikke mindst h\u00e5ndh\u00e6velse – er uden tvivl en vigtig grund. Det samme er den kendsgerning, at nogle virksomheder begynder at udvikle produkter, der p\u00e5 forh\u00e5nd t\u00e6nker p\u00e5 privatlivets fred og p\u00e5 deres leverand\u00f8rers etik – bare t\u00e6nk p\u00e5 boykot af Facebook og Youtube-annoncer fra store annonc\u00f8rer. Men DU er ogs\u00e5 vigtigt. Vi forbrugere, borgere og brugere har ogs\u00e5 et ansvar for at benytte alternativer til de store monopol-teknologiplatforme, som ikke respekterer vores ret til vores egne data. Vi skal skifte over til disse alternativer, for jo flere brugere, de har, jo bedre bliver de. F\u00e5 inspiration her.<\/a><\/p>\n\n\n

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Braves v\u00e6ks i en graf<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Analyse. 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