{"id":8107,"date":"2020-02-22T20:34:01","date_gmt":"2020-02-22T20:34:01","guid":{"rendered":"https:\/\/dataethics.eu\/?p=8107"},"modified":"2020-03-10T09:42:04","modified_gmt":"2020-03-10T09:42:04","slug":"we-can-talk-about-ethical-design-till-the-cows-come-home-now-its-time-to-act","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/we-can-talk-about-ethical-design-till-the-cows-come-home-now-its-time-to-act\/","title":{"rendered":"We Can Talk About Ethical Design Till The Cows Come Home &#8211; Now It&#8217;s Time To Act"},"content":{"rendered":"<div><img decoding=\"async\" class=\"size-medium wp-image-8112 alignright\" src=\"https:\/\/dataethics.eu\/wp-content\/uploads\/Sk\u00e6rmbillede-2020-02-22-kl.-21.21.16-210x300.png\" alt=\"\" width=\"210\" height=\"300\" srcset=\"https:\/\/dataethics.eu\/wp-content\/uploads\/Sk\u00e6rmbillede-2020-02-22-kl.-21.21.16-210x300.png 210w, https:\/\/dataethics.eu\/wp-content\/uploads\/Sk\u00e6rmbillede-2020-02-22-kl.-21.21.16-220x315.png 220w, https:\/\/dataethics.eu\/wp-content\/uploads\/Sk\u00e6rmbillede-2020-02-22-kl.-21.21.16-250x358.png 250w, https:\/\/dataethics.eu\/wp-content\/uploads\/Sk\u00e6rmbillede-2020-02-22-kl.-21.21.16-355x508.png 355w, https:\/\/dataethics.eu\/wp-content\/uploads\/Sk\u00e6rmbillede-2020-02-22-kl.-21.21.16-90x129.png 90w, https:\/\/dataethics.eu\/wp-content\/uploads\/Sk\u00e6rmbillede-2020-02-22-kl.-21.21.16.png 502w\" sizes=\"(max-width: 210px) 100vw, 210px\" \/><\/div>\n<div><strong>Review. Change for the better is difficult. But there is a good chance that it will become easier after reading the \u201cThe Ethical Design Handbook\u201d by Trine Falbe Kim Andersen and Martin Michael Frederiksen. Read it if you are in a small organization or in a big business, but be aware that reading this book will maybe lead to actual change. And that it starts with you.<\/strong><\/div>\n<div>&nbsp;<\/div>\n<div>The core thesis of this book is that \u201cdesign\u201d isn\u2019t just decoration, and that \u201cethics\u201d is not the same as the good sales pitch or yet another CSR trick in the book. Ethical Design is core business and the story begins in ancient Rome:<\/div>\n<div>&nbsp;<\/div>\n<div><i>\u201cBonus pater familias is a term from Roman law. It means good family man or reasonable man. In a lawsuit, you can ask yourself, \u201cWhat would a good family man do?\u201d This is a good standard for reasonableness. When designing the digital platforms of the future, we should ask ourselves the same question. When we collect data on a user, are we collecting what we need, or everything we can get our hands on?\u201d&nbsp;<\/i><\/div>\n<div>&nbsp;<\/div>\n<div>Today, many companies do just that: collect tons of data. But, as claimed in \u201cThe Ethical Design Handbook\u201d:<\/div>\n<div>&nbsp;<\/div>\n<div><i>\u201cSurveillance capitalism is unethical by nature because at its core, it takes advantage of rich data to profile people and to understand their behaviour for the sole purpose of making money<\/i>\u201d.<\/div>\n<div>&nbsp;<\/div>\n<div>And there are lots of reasons to start doing things differently:&nbsp; The climate: Think of all the energy and money spent collecting and storing unnecessary data; The security risk and responsibility associated with owning and carrying data on others: in the EU you have to comply with the European General Data Protection Regulation (GDPR). And then there is the ethical side: Our ethical duty and responsibility to treat others with fairness and respect. <i>Bonus pater familias!<\/i><i><br><\/i><\/div>\n<div>&nbsp;<\/div>\n<div>The book is a hands on, comprehensive and well written roadmap to exactly that. But it is also an eye opener that maybe the majority of status quo is actually neither OK nor wise in a business context. Perhaps we just tend to forget about that in the turmoil of the everyday strive to reach our immediate business goals. This is why sometimes we need to withdraw, read a good book at get inspired to quit the status quo of everyday manipulative design.<\/div>\n<div>&nbsp;<\/div>\n<div>After reading this book it is suddently very clear how saturated the digital realm is with manipulative design. And that it is staged with intent. \u201cThe Ethical Design Handbook\u201d teaches both the persuader and the persuaded what design for the most vulnerable looks like and how to avoid surveillance capitalism &#8211; the root cause of unethical design.&nbsp; One of the fabulous business cases explains why \u201csmall tech\u201d is a much needed solution:<\/div>\n<div>&nbsp;<\/div>\n<div><i>\u201cWe can talk about ethical design till the cows come home, but it\u2019s not going to change what surveillance capitalists do. Surveillance capitalists like Google and Facebook are incapable of ethical design because their core \u2014 their business model \u2014 is unethical. No factory farm has ever been converted to an animal sanctuary. The two are diametrically opposed things. So, change from within is impossible. People farmers like Google and Facebook cannot be reformed. It doesn\u2019t matter how lovely some of the people who work at these companies are, they cannot change the fundamental nature of their companies. In the case of venture-capital-funded startups, they cannot alter the billiondollar exits that their investors demand. And as for publicly traded companies, they cannot overrule their fiduciary duty to their shareholders to provide quarter-on-quarter profit growth\u201d,<\/i>&nbsp;claims one of the founders, Aral Balkan.<\/div>\n<div>&nbsp;<\/div>\n<div>Something else has to happen. The whole system needs to be re-written. And this is the beauty of the book: It gently moves from the level of the practical and hands on to the level of the fundamental critique of surveillance capitalism. Real change requires new bold moves at several levels at the same time.<\/div>\n<div>&nbsp;<\/div>\n<div>The authors\u2019 ambition is to \u201cdevelop a new type of working framework to empower people to practice ethical design in their business, on their teams, and with their products \u2013 and that this book will speed up the process\u201d.<\/div>\n<div>&nbsp;<\/div>\n<div>I actually think that this book can speed up the process of change which is very much needed. So, let it be found beside the bed in the home on all business leaders, developers, student of and lay persons around the world. So, when they wake up from their sleep, real change can begin!<\/div>\n<div>&nbsp;<\/div>\n<div><em><strong>Mie Oehlenschl\u00e4ger is a regular contributor to DataEthics.eu<\/strong><\/em><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Review. Change for the better is difficult. But there is a good chance that it&#8230;<\/p>\n","protected":false},"author":23,"featured_media":8118,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[3297,3295,775],"class_list":["post-8107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-nudge-en","tag-nudging-en","tag-surveillance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We Can Talk About Ethical Design Till The Cows Come Home - Now It&#039;s Time To Act &#183; Dataetisk T&aelig;nkehandletank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataethics.eu\/da\/we-can-talk-about-ethical-design-till-the-cows-come-home-now-its-time-to-act\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We Can Talk About Ethical Design Till The Cows Come Home - Now It&#039;s Time To Act &#183; Dataetisk T&aelig;nkehandletank\" \/>\n<meta property=\"og:description\" content=\"Review. 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