{"id":7906,"date":"2020-01-16T18:33:30","date_gmt":"2020-01-16T18:33:30","guid":{"rendered":"https:\/\/dataethics.eu\/?p=7906"},"modified":"2020-01-19T09:40:09","modified_gmt":"2020-01-19T09:40:09","slug":"forsikring-pension-forsoger-sig-som-first-mover-inden-for-dataetik","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/forsikring-pension-forsoger-sig-som-first-mover-inden-for-dataetik\/","title":{"rendered":"Forsikring & Pension fors\u00f8ger sig som first-mover inden for dataetik"},"content":{"rendered":"

De selskaber, der f\u00f8rst kommer med en dataetisk handlingsorienteret ramme, vil h\u00f8ste konkurrencefordele. Forbrugeren er ved at v\u00e5gne og vil de kommende \u00e5r s\u00f8ge at tage kontrol over egne data \u2013 S\u00e5 skal vi som forbrugere s\u00e6tte vores \u201ddata i spil\u201d skal det v\u00e6re p\u00e5 en dataetisk transparent grundlag.<\/strong><\/p>\n

Forsikrings \u2013 og pensionsbranchen er historisk en af \u200b\u200bde mest erfarne brancher, n\u00e5r det kommer til brug af \u200b\u200bvores private data. Her opbevares de mest f\u00f8lsomme data om os alle, der har tegnet en eller flere typer af forsikringer. Branchen kender vores mest private dele af livet, og det er data om sygdomme, levevaner, boligforhold, familieforhold, ulykker, tyveri, indbo, formue og s\u00e5gar tandhygiejne. Data, som derfor ogs\u00e5 naturligt i takt med digitaliseringen er kommet i dataetikerenes s\u00f8gelys, da det stiller nye krav til datasikkerhed og dataetik i en verden, hvor alle disse data snart er gjort digitale. Og derfor ogs\u00e5 i risikogruppen for at blive udsat for hackerangreb, (mis)brug af algoritmer p\u00e5 nye m\u00e5der, for at udregne risikoforhold i vores liv. Specielt denne branche har v\u00e6ret first-mover med digitalisering, s\u00e5 det er ikke overraskende, at det netop er Forsikring & Pension \u2013 en brancheforening – som nogle af de f\u00f8rste, lancerer, hvad de kalder: Cool eller Creepy – Databrug og dataetiske principper.<\/p>\n

Principperne<\/a> s\u00e6tter som en nyskabelse retning og rammer for de kommende dataetiske retningslinjer, der forh\u00e5bentligt udarbejdes de kommende \u00e5r og implementeres i praksis i forsikring – og pensionsbranchen i hele Danmark.<\/p>\n

Det er en ambiti\u00f8st plan, da brancheforeningen rummer 109 selskaber. Principperne skal derfor ses som en l\u00f8ftestang og hj\u00e6lp til at komme i gang rundt om i landet. Dette ikke er en nem \u00f8velse, og kr\u00e6ver tid, fokus og handling.<\/p>\n

Brancheforeningen indtager i deres principper en position, ud fra tre arketypiske datapositioner indenfor dataetikken. Tre positioner der ben\u00e6vnes er: 1) Den kritiske, 2) Den progressive og 3) Den offensive. Anbefalingen, er at f\u00f8lge den i Principprogrammet Progressive dataetiske position.<\/p>\n

I praksis betyder det, at individet kan f\u00e5 meget ud af at s\u00e6tte sine data i spil!<\/p>\n

\u201dHer vil individet tage ejerskab over sine data og skabe v\u00e6rdi for sig selv ved hj\u00e6lp af sine data. Og selskabet vil underst\u00f8tte dette for kundens og selvskabets bedste\u201d. (Databrug og dataetiske principper p. 15)<\/p>\n

Alle kender eksemplet p\u00e5 den lille boks, billister kan f\u00e5 installeret i deres bil, som sporer, hvorvidt bilisten overholder de g\u00e6ldende fartgr\u00e6nser og derved opn\u00e5r en bedre pris p\u00e5 sin bilforsikring. En l\u00f8sning, der skal sikre et fald i policeudgifterne samt uheld hos specielt de 18 \u2013 25-\u00e5rige unge m\u00e6nd og sikre st\u00f8rre sikkerhed for borgeren.<\/p>\n

Eksemplet underbygger, at det allerede er det der sker i praksis i branchen. De fremlagte principper er if\u00f8lge brancheforeningen
\n– et fors\u00f8g p\u00e5 at f\u00e5 en pensions \u2013 og forsikringsselskaberne til at v\u00e5gne op og tage de n\u00f8dvendige snakke i topledelserne og f\u00e5 dataetik p\u00e5 den ledelsesm\u00e6ssige agende i en branche fuld af f\u00f8lsomme persondata
\n– et fors\u00f8g p\u00e5 at diskutere hvad dataetik er for en st\u00f8rrelse? Hvordan det enkelte selskab \u00f8nsker at definere og arbejde med dataetik? Men, endnu vigtigere, f\u00e5 styr p\u00e5, hvilke strategiske og praktiske handlinger der fremover skal til for at f\u00e5 dataetisk ud via arme og ben.<\/p>\n

Er denne ikke udstukket ledelsesm\u00e6ssigt, definerer den enkelte medarbejder selv en etiske linje, og det er ikke vejen frem, lyder det.<\/p>\n

Principperne fra Forsikring & Pension er alts\u00e5 ikke en l\u00f8sning p\u00e5, hvordan det enkelte forsikringsselskab skal udf\u00f8re dataetiske handlinger i praksis. De er en overordnet standard for industrien at f\u00f8lge og reflekterer over i deres fremtidige dialog vedr. Dataetik.<\/p>\n

L\u00e6s her talen fra Birgitte Kofod Olsen<\/a>, medstifter af DataEthics.eu, som var inviteret som keynote p\u00e5 Forsikring & Pensions lanceringsdag<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

De selskaber, der f\u00f8rst kommer med en dataetisk handlingsorienteret ramme, vil h\u00f8ste konkurrencefordele. Forbrugeren er…<\/p>\n","protected":false},"author":32,"featured_media":7910,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,2],"tags":[],"class_list":["post-7906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyt","category-nyheder"],"yoast_head":"\nForsikring & Pension fors\u00f8ger sig som first-mover inden for dataetik · Dataetisk Tænkehandletank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataethics.eu\/da\/forsikring-pension-forsoger-sig-som-first-mover-inden-for-dataetik\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forsikring & Pension fors\u00f8ger sig som first-mover inden for dataetik · Dataetisk Tænkehandletank\" \/>\n<meta property=\"og:description\" content=\"De selskaber, der f\u00f8rst kommer med en dataetisk handlingsorienteret ramme, vil h\u00f8ste konkurrencefordele. 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