{"id":7412,"date":"2019-08-26T09:08:54","date_gmt":"2019-08-26T09:08:54","guid":{"rendered":"https:\/\/dataethics.eu\/?p=7412"},"modified":"2019-08-27T06:10:05","modified_gmt":"2019-08-27T06:10:05","slug":"how-dark-paterns-trick-users-into-giving-up-personal-data","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/how-dark-paterns-trick-users-into-giving-up-personal-data\/","title":{"rendered":"How Dark Paterns Trick Users into Giving up Personal Data"},"content":{"rendered":"<p><strong>Research. <em>Dark patterns<\/em> are increasingly common on digital platforms including social media websites, shopping websites, mobile apps, and video game. The design is everything from annoying to deceiving. New report from Princeton University on how to trick users into giving up personal data.<\/strong><\/p>\n<p>When we are online browsing our smartphones, computers or tablets so-called <em>user interface design choices <\/em>steer or deceive us into making unintended and potentially harmful decisions. These interface design choices are called <em>dark patterns<\/em> and often they lead us into making decisions that &#8211; if we had been fully informed and capable of selecting alternatives \u2013 we would might not make. <a href=\"https:\/\/arxiv.org\/pdf\/1907.07032.pdf\">A new research paper from Princeton University<\/a> \u00a0sheds light on this. It reveals that <em>dark patterns<\/em> are increasingly common on digital platforms including social media websites, shopping websites, mobile apps, and video games &#8211; and that this comes with a price:<\/p>\n<p>\u201c<em>At best, dark patterns annoy and frustrate users. At worst, they can mislead and deceive users, e.g., by causing financial loss, tricking users into giving up vast amounts of personal data, or inducing compulsive and addictive behavior in adults and children<\/em>\u201d, the authors reveal.<\/p>\n<p>According to the research paper prior work has provided taxonomies to describe the existing types of dark patterns, but this paper sets out to make a large-scale evidence documenting the prevalence and make a systematic and descriptive investigation of how the different types of dark patterns harm users.<\/p>\n<p>Therefore the paper contains a lot of examples of <em>dark patters<\/em>. Three of them are:<\/p>\n<ul>\n<li><em><strong>Urgency\u00a0dark patters:<\/strong>\u00a0&#8220;refers to the category of dark patterns that impose a deadline on a sale or deal, thereby accelerating user decision-making and purchases. Urgency dark patterns exploit the scarcity bias in users\u2014making discounts and offers more desirable than they would otherwise be, and signaling that inaction would result in losing out on potential savings. These dark patterns create a potent \u201cfear ofmissing out\u201d effect particularly when combined with the \u201cScarcity\u201d and Social Proof\u201d dark patterns<\/em>&#8220;.<\/li>\n<li><strong><em>Confirmshaming<\/em><\/strong>\u00a0<em><strong>dark patterns:<\/strong>\u00a0&#8220;uses language and emotion to steer users away from making a certain choice. Confirmshaming appeared most often in popup dialogs that solicited users\u2019 email addresses in exchange for a discount, where the option to decline the offer\u2014which the website did not want users to select\u2014was framed as a shameful choice. Examples of such framing included \u201cNo thanks, I like paying full price\u201d, \u201cNo thanks, I hate saving money\u201d, and \u201cNo thanks, I hate fun &amp; games\u201d.<\/em><\/li>\n<li><em><strong>Hidden Subscription dark patterns:<\/strong><\/em>\u00a0&#8220;<em>charges users a recurring fee under the pretense of a one-time fee or a free trial. Often, if at all, users become aware of the recurring fee once they are charged several days or months after their purchase&#8221;.<\/em><\/li>\n<\/ul>\n<p>The list is much longer and maybe reading the full list can save citizens both time, money and frustration. \u00a0As the research paper concludes, collections of dark patters are necessary in order to counter measure against them, and: \u00a0\u201c<em>given that many of these patterns are potentially unlawful, we can also aid regulatory agencies in addressing and mitigating their use<\/em>\u201d.<\/p>\n<p><a href=\"https:\/\/webtransparency.cs.princeton.edu\/dark-patterns\/assets\/dark-patterns-v2.pdf\">Get the full paper<\/a><\/p>\n<p>\u00a0<\/p>\n<p class=\"u-article\"><em>Mie Oehlenschl\u00e4ger (f. 1979) er cand. mag i Moderne Kultur og Kulturformidling. Hun har over ti \u00e5rs erfaring med strategisk kommunikation og er pt. ansat som ekstern lektor i faget New Media &amp; Changing Communities, mens hun arbejder som selvst\u00e6ndig konsulent og freelance skribent med fokus b\u00f8rn, digitalisering og cyberkultur &#8211; l\u00e6s mere p\u00e5 techandchildhood.com<\/em><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research. Dark patterns are increasingly common on digital platforms including social media websites, shopping websites,&#8230;<\/p>\n","protected":false},"author":23,"featured_media":7421,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,370],"tags":[2938,296],"class_list":["post-7412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-news","tag-dark-pattern","tag-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Dark Paterns Trick Users into Giving up Personal Data &#183; Dataetisk T&aelig;nkehandletank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataethics.eu\/da\/how-dark-paterns-trick-users-into-giving-up-personal-data\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Dark Paterns Trick Users into Giving up Personal Data &#183; Dataetisk T&aelig;nkehandletank\" \/>\n<meta property=\"og:description\" content=\"Research. 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