{"id":6778,"date":"2019-01-16T13:03:06","date_gmt":"2019-01-16T13:03:06","guid":{"rendered":"https:\/\/dataethics.eu\/?p=6778"},"modified":"2019-01-16T13:06:41","modified_gmt":"2019-01-16T13:06:41","slug":"6778-2","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/6778-2\/","title":{"rendered":"Report: Ban The Personal Identifiable Data Part of Ad Tech"},"content":{"rendered":"
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Report. Go beyond GDPR and ban sending personally identifiable data out to advertising networks. Such are the recommendation from the British New Economics Foundation, who is working to transform the economy to work for people and the planet, in its report ‘Blocking the Data Stalkers’.<\/strong><\/p>\n

Catherine Taylor\u2019s world was turned upside down when a data broker, ChoicePoint, incorrectly linked her to a criminal charge of intention to supply methamphetamines. The data broker then sold on her file many times so that the original error was replicated widely across the many digital profiles maintained about her. The error costed her job interviews, as employers were put off by the black mark against her name. It took over four years for her to find a job. In the meantime, she was rejected for an apartment she wanted to buy and couldn\u2019t even get credit for a new washing machine. (shortened case story from the report)
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Our digital selves are marketable products. In 2020 over 50% of all advertising spend will be spent online. And two digital giants \u2013 Facebook and Google\u2013 control 84% of the market. The companies are hugely reliant on ad revenue, with Facebook collecting 97% of their overall revenue from ad spending while at Google it accounts for 88%.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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In its report<\/a> ‘Blocking the Data Stalkers’ from December 2018, the foundation recommends a ban on sending personally identifiable data out to advertising networks. An interesting recommendation, as some experts in Europe actually believe that this data sharing should be illegal. Germany intends to ban Facebook from collecting user data from third parties, according to Bild am Sontag and Bloomberg<\/a>, If this sticks, it\u2019s a serious problem for Facebook’s ad-targeting strategy and the whole ad tech industry, as a wider investigation\u00a0by the European Union could follow.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Also the British Data Protection Agency, ICO, is investigating the data brokers and the ad tech industry, saying that it is particularly concerned with the \u201cpurchasing of marketing lists and lifestyle information from data brokers.<\/div>\n<\/div>\n<\/div>\n
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The report recommends that all services should be subject to privacy by default and design. This means they would be automatically set to not collect, share or sell on our personal data. This is an idea, not an obligation in GDPR. So, going beyond GDRP is important, as – according to the report – the law does not work, if users don\u2019t understand, or don\u2019t take the time to read the terms and conditions they are signing up to. A ban would therefore have a lot of repercussion. The recommendations in the report will solve following:<\/div>\n
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