{"id":5543,"date":"2018-04-16T07:31:45","date_gmt":"2018-04-16T07:31:45","guid":{"rendered":"https:\/\/dataethics.eu\/?p=5543"},"modified":"2018-04-21T07:32:41","modified_gmt":"2018-04-21T07:32:41","slug":"third-kind-data-facebook-predictive-hidden","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/third-kind-data-facebook-predictive-hidden\/","title":{"rendered":"The Third Kind of Data On Facebook is Predictive and Hidden"},"content":{"rendered":"<p><strong>News. In both hearings before the US Senate and Congress, Facebook CEO and founder, Mark Zuckerberg only mentioned two kinds of data: information that people decide to share on the platform, and data that is automatically collected about people\u2019s behaviour, according to <a href=\"https:\/\/privacyinternational.org\/\">Privacy International.<\/a> <\/strong><span class=\"markup--quote markup--p-quote is-other\" data-creator-ids=\"64fdc8de1dd7\"><strong>But there\u2019s a third kind of data: data that is derived, inferred, or predicted from the data that people share and that is recorded about their behaviour.<\/strong> <\/span><\/p>\n<p>This third type of data can reveal shockingly invasive insights. Such insights can be generated when data on millions of people are analysed. This is exactly the kind of data that Facebook doesn\u2019t like to mention\u200a\u2014\u200aand that is also strikingly absent from the user notification we received.<\/p>\n<p id=\"4015\" class=\"graf graf--p graf--leading\">One tool that seeks to allow users to better understand personality prediction was \u201cApplyMagicSauce\u201d which was also developed at the University of Cambridge, writes Privacy International:<\/p>\n<p id=\"58a1\" class=\"graf graf--p graf-after--p\">The app asked for data like our public profile, pages we liked, date of birth and current city. The app then used that data to predict a huge range of details: gender, sexual orientation, political leaning, their intelligence, and also their personality profile.<\/p>\n<p>At DataEthics.eu we have used this tool to teach about data predictions for years. Try it yourself here: applymagicsauce.com. Unfortunately the Facebook Connect part is &#8216;temporarily out of service&#8217; but you can try with your Twitter profile or copy\/paste a text of yours into it.<\/p>\n<p><a href=\"https:\/\/medium.com\/@privacyint\/what-zuckerberg-forgot-to-mention-profiling-7b7c596b9823\">Read the whole article from Privacy International<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>News. In both hearings before the US Senate and Congress, Facebook CEO and founder, Mark&#8230;<\/p>\n","protected":false},"author":8,"featured_media":5544,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,370],"tags":[2305,2307],"class_list":["post-5543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-news","tag-applymagicsauce","tag-privacy-international"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Third Kind of Data On Facebook is Predictive and Hidden &#183; Dataetisk T&aelig;nkehandletank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataethics.eu\/da\/third-kind-data-facebook-predictive-hidden\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Third Kind of Data On Facebook is Predictive and Hidden &#183; Dataetisk T&aelig;nkehandletank\" \/>\n<meta property=\"og:description\" content=\"News. 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