{"id":4694,"date":"2017-09-19T09:50:03","date_gmt":"2017-09-19T09:50:03","guid":{"rendered":"https:\/\/dataethics.eu\/?p=4694"},"modified":"2017-09-19T09:50:03","modified_gmt":"2017-09-19T09:50:03","slug":"giv-dine-kunder-kontrol-deres-data-og-fa-bedre-data","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/giv-dine-kunder-kontrol-deres-data-og-fa-bedre-data\/","title":{"rendered":"Giv dine kunder kontrol over deres data og f\u00e5 bedre data"},"content":{"rendered":"

Analyse. Dine kunder er den bedste kilde til rige, relevante, opdaterede og sande data om dem selv. I stedet for at indsamle dem fra alle mulige mere eller mindre valide kilder, kunne man give kunderne kontrollen over egne data, hj\u00e6lpe dem med at arbejde med deres data og dele de mange fordele med dem. <\/b><\/p>\n

Der er et sp\u00e6ndende eksperiment i gang i Frankrig, n\u00e5r det handler om den attraktive nye ressource; persondata. En gruppe private og offentlige virksomheder giver data tilbage til deres kunder. Data lagres sikkert, og et f\u00e6llesskab af udviklere og organisationer skaber v\u00e6rkt\u00f8jer, s\u00e5 brugerne styrkes og kan drage fordel af egne data. Imens f\u00f8lger forskere processen. H\u00e5bet er, at virksomhederne i sidste ende ikke kun f\u00e5r bedre data (sande, opdaterede og relevante), men ogs\u00e5 at de dermed har udviklet en b\u00e6redygtig dataetisk forretningsmodel.<\/p>\n

Det er visionen bag\u00a0projektet MesInfos\u00a0<\/a>, og nogle af de f\u00f8rste resultater tyder p\u00e5, at personlig datakontrol er fornuftig set fra alle parter.<\/p>\n

If\u00f8lge Fabien Coutant, projektchef i Enedis, det franske elselskab, som deltager i\u00a0 MesInfos, siger 40% af deres kunder, at data fra deres smarte elm\u00e5ler har f\u00e5et dem til at mindske forbruget.<\/p>\n

“At give sine kunder deres data tilbage betyder, at de bliver styrket og er i kontrol. De begynder at forst\u00e5, hvad deres forbrug betyder. En ud af ti tjekkede det hver eneste dag, forbandt det med deres egne daglige vaner, og nogle af dem \u00e6ndrede adf\u00e6rd. I l\u00f8bet af f\u00e5 vil endnu flere g\u00f8re det samme,”<\/em> lyder det fra Fabien Coutant.<\/p>\n

Blandt de andre deltagere i MesInfos projektet er forsikringsselskabet Maif, teleselskabet Orange, byen Lyon, gas-og elektricitetsfirmaer og et kreditselskab. Persondata fra virksomhederne lagres i en personlig sky hos virksomheden cozy.io, en fransk rollemodel indenfor datasikkerhed. Kunderne kan s\u00e5 tilf\u00f8je flere data til s\u00e5som fotos eller sociale medie opdateringer og bruge deres data med de v\u00e6rkt\u00f8jer, som bliver udviklet.<\/p>\n

\"\"MyData-bev\u00e6gelsen
\n<\/b>Fabien Coutant var en af 800 deltagere i en tre-dages konference i Tallinn\/Helsinki i begyndelsen af september 2017. MyData konferencen, som ogs\u00e5 er en bev\u00e6gelse ledet af Finland og Estland med hj\u00e6lp p\u00e5 indholdet fra Frankrig, handler om, hvordan man kan s\u00e6tte mennesket i centrum og give dem kontrollen over egne data fremfor den nuv\u00e6rende forretningsmodel, hvor big tech virksomheder og stater er i fuld kontrol over dine data og dermed prim\u00e6rt selv har gavn og indtjening af vores data.<\/p>\n

“I \u00e5revis har vi f\u00e5et at vide, at vi skal indsamle s\u00e5 megen data som muligt. Men det er kunden, der er den bedste kilde til rige, relevante, opdaterede og personaliserede data om dem selv,”<\/em> sagde Stuart Lacey, keynote taler og stifter af Trunomi, en platform for styring af samtykker.<\/p>\n

En anden deltager p\u00e5 MyData var Thijs Tur\u00e8l fra det hollandske selskab Alliander, hvor han arbejder med smart city og energiteknologier for Amsterdam. Han leder et\u00a0projekt \u2018Democracy by Design\u2019<\/a>\u00a0om fair brug algoritmer i smarte byer. Hvad betyder transparens i en smart by? spurgte han i en session om netop transparens:<\/p>\n

“For mange mennesker hedder det open data, men det er sv\u00e6rt at forst\u00e5. Vores m\u00e5l er at designe en ladestation som bliver prototype p\u00e5 \u00e6gte transparens.”<\/em><\/p>\n

Den transparent smarte ladestation bliver lanceret ultimo september, og er en algoritme sat sammen af offentlige data s\u00e5som adgang til el fra solpaneler og el-priser samt private data s\u00e5som hvorn\u00e5r brugeren skal af sted, hvor fyldt batteriet er og hvad den n\u00e6ste destination er. Det er den f\u00f8rste ladestation nogensinde, som bliver designet med det form\u00e5l, at brugerne skal kunne forst\u00e5 de automatiserede beslutninger.<\/p>\n

If\u00f8lge\u00a0 Democracy by Design projektet er der mange etiske dilemmaer i en smart city infrastruktur s\u00e5som; hvis et energisystem g\u00e5r ned og der er midlertidig mangle p\u00e5 el, hvem skal s\u00e5 have uafbrudt elforsyning? Og hvis der er en ulykke p\u00e5 e motorvej og mulighed for at komme forbi en ad gangen, hvem skal s\u00e5 have f\u00f8rste prioritet?<\/p>\n

Danske Energinet var ogs\u00e5 med p\u00e5 MyData.<\/p>\n

“Vi kan ogs\u00e5 v\u00e6re med i det danske, fx med Seas-nvs\u2019 app Watts”<\/em>, siger Andr\u00e9 Bryde Alnor fra Energinets Markedsanalyse og Design. “\u00c9n af de helt store elementer i v\u00e6rdiskabelse via energidata findes dog i erhvervet, inklusive kommuner og stat, der st\u00e5r for totredjedele af samfundets energiforbrug. Her virker det ikke til at MyData bev\u00e6gelsen er ret skarp. Den dagsorden t\u00e6nker jeg godt, man kan sl\u00e5 et slag for.”<\/em><\/p>\n

Daniel Kaplan, der leder MesInfo, taler p\u00e5 en\u00a0konference om dataetik<\/a>\u00a0i K\u00f8benhavn\u00a0 29. september.<\/strong><\/p>\n

Denne artikel blev f\u00f8rste gang offentliggjort p\u00e5 Samfundsdesign<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Analyse. 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