{"id":4608,"date":"2017-08-09T15:28:26","date_gmt":"2017-08-09T15:28:26","guid":{"rendered":"https:\/\/dataethics.eu\/?p=4608"},"modified":"2017-08-09T15:28:58","modified_gmt":"2017-08-09T15:28:58","slug":"not-consumers-want-everything-connected","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/not-consumers-want-everything-connected\/","title":{"rendered":"Not All Consumers Want Everything Connected"},"content":{"rendered":"<p><strong>News. IoT predictions have been soaring, but the last year they have taken a turn. May be your customers aren&#8217;t ready for them yet and they simply don&#8217;t want smart features. Ask them and consider the economics, before you invest heavily in IoT.<\/strong><\/p>\n<p>Just because you can make something with IoT technology doesn\u2019t mean people will want it. Such are the learnings from a smart fan producer, who initially made to fans, one smart and more expensive (40% chose that) and one not-smart. As they decided only to make one smart, they realised that only half of the customers actually used the smart features and that quality and aesthetics count more, according to <a href=\"https:\/\/hbr.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Harvard Business Review<\/a>. <img decoding=\"async\" class=\"size-medium wp-image-4610 aligncenter\" src=\"https:\/\/dataethics.eu\/wp-content\/uploads\/smartfan-300x190.jpg\" alt=\"\" width=\"300\" height=\"190\" srcset=\"https:\/\/dataethics.eu\/wp-content\/uploads\/smartfan-300x190.jpg 300w, https:\/\/dataethics.eu\/wp-content\/uploads\/smartfan-1024x649.jpg 1024w, https:\/\/dataethics.eu\/wp-content\/uploads\/smartfan-220x140.jpg 220w, https:\/\/dataethics.eu\/wp-content\/uploads\/smartfan-250x159.jpg 250w, https:\/\/dataethics.eu\/wp-content\/uploads\/smartfan-355x225.jpg 355w, https:\/\/dataethics.eu\/wp-content\/uploads\/smartfan-730x463.jpg 730w, https:\/\/dataethics.eu\/wp-content\/uploads\/smartfan-90x57.jpg 90w, https:\/\/dataethics.eu\/wp-content\/uploads\/smartfan.jpg 1728w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Therefore, companies need to ask themselves 5 things before they go IoT:<\/p>\n<ul>\n<li><em>Does this connected feature or product solve a real problem?\u00a0<\/em><\/li>\n<li><em>Do my customers genuinely want this? How many of them?\u00a0<\/em><\/li>\n<li><em>Have I fully weighed the economics involved?\u00a0<\/em><\/li>\n<li><em>Should I keep the work in-house, or outsource it?\u00a0<\/em><\/li>\n<li><em>Can I ensure a good customer experience? \u00a0<\/em><\/li>\n<\/ul>\n<p>Earlier this year, Gartner VP Alfonso Velosa predicted that mainstream adoption of connected devices is still 5 to 10 years in the future.<\/p>\n<p><a href=\"https:\/\/hbr.org\/2017\/08\/do-your-customers-actually-want-a-smart-version-of-your-product?utm_source=MIT+Technology+Review&amp;utm_campaign=051b374954-The_Download&amp;utm_medium=email&amp;utm_term=0_997ed6f472-051b374954-153911357\" target=\"_blank\" rel=\"noopener noreferrer\">Read the article in HBR<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>News. IoT predictions have been soaring, but the last year they have taken a turn&#8230;.<\/p>\n","protected":false},"author":8,"featured_media":4610,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,370],"tags":[223,1796],"class_list":["post-4608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-news","tag-iot-en","tag-smart-fan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Not All Consumers Want Everything Connected &#183; Dataetisk T&aelig;nkehandletank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataethics.eu\/da\/not-consumers-want-everything-connected\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Not All Consumers Want Everything Connected &#183; Dataetisk T&aelig;nkehandletank\" \/>\n<meta property=\"og:description\" content=\"News. IoT predictions have been soaring, but the last year they have taken a turn....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dataethics.eu\/da\/not-consumers-want-everything-connected\/\" \/>\n<meta property=\"og:site_name\" content=\"Dataetisk T&aelig;nkehandletank\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-09T15:28:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-09T15:28:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dataethics.eu\/wp-content\/uploads\/smartfan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1728\" \/>\n\t<meta property=\"og:image:height\" content=\"1096\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dataethics\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dataethicseu\" \/>\n<meta name=\"twitter:site\" content=\"@dataethicseu\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dataethics\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/not-consumers-want-everything-connected\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/not-consumers-want-everything-connected\\\/\"},\"author\":{\"name\":\"Dataethics\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#\\\/schema\\\/person\\\/e12ef507b252271eeded4c747773df4c\"},\"headline\":\"Not All Consumers Want Everything Connected\",\"datePublished\":\"2017-08-09T15:28:26+00:00\",\"dateModified\":\"2017-08-09T15:28:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/not-consumers-want-everything-connected\\\/\"},\"wordCount\":204,\"publisher\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/not-consumers-want-everything-connected\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/smartfan.jpg\",\"keywords\":[\"IoT\",\"Smart Fan\"],\"articleSection\":[\"Latest News\",\"News\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/not-consumers-want-everything-connected\\\/\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/not-consumers-want-everything-connected\\\/\",\"name\":\"Not All Consumers Want Everything Connected &#183; Dataetisk T&aelig;nkehandletank\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/not-consumers-want-everything-connected\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/not-consumers-want-everything-connected\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/smartfan.jpg\",\"datePublished\":\"2017-08-09T15:28:26+00:00\",\"dateModified\":\"2017-08-09T15:28:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/not-consumers-want-everything-connected\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dataethics.eu\\\/da\\\/not-consumers-want-everything-connected\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/not-consumers-want-everything-connected\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/smartfan.jpg\",\"contentUrl\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/smartfan.jpg\",\"width\":1728,\"height\":1096},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/not-consumers-want-everything-connected\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Not All Consumers Want Everything Connected\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#website\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/\",\"name\":\"Dataetisk T\u00e6nkehandletank\",\"description\":\"Alt om data-etik\",\"publisher\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#organization\",\"name\":\"Data Ethics\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/logo_yellow.png\",\"contentUrl\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/logo_yellow.png\",\"width\":124,\"height\":151,\"caption\":\"Data Ethics\"},\"image\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/dataethicseu\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#\\\/schema\\\/person\\\/e12ef507b252271eeded4c747773df4c\",\"name\":\"Dataethics\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g\",\"caption\":\"Dataethics\"},\"url\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/author\\\/dataethics\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Not All Consumers Want Everything Connected &#183; Dataetisk T&aelig;nkehandletank","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dataethics.eu\/da\/not-consumers-want-everything-connected\/","og_locale":"da_DK","og_type":"article","og_title":"Not All Consumers Want Everything Connected &#183; Dataetisk T&aelig;nkehandletank","og_description":"News. IoT predictions have been soaring, but the last year they have taken a turn....","og_url":"https:\/\/dataethics.eu\/da\/not-consumers-want-everything-connected\/","og_site_name":"Dataetisk T&aelig;nkehandletank","article_published_time":"2017-08-09T15:28:26+00:00","article_modified_time":"2017-08-09T15:28:58+00:00","og_image":[{"width":1728,"height":1096,"url":"https:\/\/dataethics.eu\/wp-content\/uploads\/smartfan.jpg","type":"image\/jpeg"}],"author":"Dataethics","twitter_card":"summary_large_image","twitter_creator":"@dataethicseu","twitter_site":"@dataethicseu","twitter_misc":{"Skrevet af":"Dataethics","Estimeret l\u00e6setid":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dataethics.eu\/da\/not-consumers-want-everything-connected\/#article","isPartOf":{"@id":"https:\/\/dataethics.eu\/da\/not-consumers-want-everything-connected\/"},"author":{"name":"Dataethics","@id":"https:\/\/dataethics.eu\/da\/#\/schema\/person\/e12ef507b252271eeded4c747773df4c"},"headline":"Not All Consumers Want Everything Connected","datePublished":"2017-08-09T15:28:26+00:00","dateModified":"2017-08-09T15:28:58+00:00","mainEntityOfPage":{"@id":"https:\/\/dataethics.eu\/da\/not-consumers-want-everything-connected\/"},"wordCount":204,"publisher":{"@id":"https:\/\/dataethics.eu\/da\/#organization"},"image":{"@id":"https:\/\/dataethics.eu\/da\/not-consumers-want-everything-connected\/#primaryimage"},"thumbnailUrl":"https:\/\/dataethics.eu\/wp-content\/uploads\/smartfan.jpg","keywords":["IoT","Smart Fan"],"articleSection":["Latest News","News"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/dataethics.eu\/da\/not-consumers-want-everything-connected\/","url":"https:\/\/dataethics.eu\/da\/not-consumers-want-everything-connected\/","name":"Not All Consumers Want Everything Connected &#183; Dataetisk T&aelig;nkehandletank","isPartOf":{"@id":"https:\/\/dataethics.eu\/da\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dataethics.eu\/da\/not-consumers-want-everything-connected\/#primaryimage"},"image":{"@id":"https:\/\/dataethics.eu\/da\/not-consumers-want-everything-connected\/#primaryimage"},"thumbnailUrl":"https:\/\/dataethics.eu\/wp-content\/uploads\/smartfan.jpg","datePublished":"2017-08-09T15:28:26+00:00","dateModified":"2017-08-09T15:28:58+00:00","breadcrumb":{"@id":"https:\/\/dataethics.eu\/da\/not-consumers-want-everything-connected\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dataethics.eu\/da\/not-consumers-want-everything-connected\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/dataethics.eu\/da\/not-consumers-want-everything-connected\/#primaryimage","url":"https:\/\/dataethics.eu\/wp-content\/uploads\/smartfan.jpg","contentUrl":"https:\/\/dataethics.eu\/wp-content\/uploads\/smartfan.jpg","width":1728,"height":1096},{"@type":"BreadcrumbList","@id":"https:\/\/dataethics.eu\/da\/not-consumers-want-everything-connected\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/dataethics.eu\/da\/"},{"@type":"ListItem","position":2,"name":"Not All Consumers Want Everything Connected"}]},{"@type":"WebSite","@id":"https:\/\/dataethics.eu\/da\/#website","url":"https:\/\/dataethics.eu\/da\/","name":"Dataetisk T\u00e6nkehandletank","description":"Alt om data-etik","publisher":{"@id":"https:\/\/dataethics.eu\/da\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dataethics.eu\/da\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/dataethics.eu\/da\/#organization","name":"Data Ethics","url":"https:\/\/dataethics.eu\/da\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/dataethics.eu\/da\/#\/schema\/logo\/image\/","url":"https:\/\/dataethics.eu\/wp-content\/uploads\/2021\/04\/logo_yellow.png","contentUrl":"https:\/\/dataethics.eu\/wp-content\/uploads\/2021\/04\/logo_yellow.png","width":124,"height":151,"caption":"Data Ethics"},"image":{"@id":"https:\/\/dataethics.eu\/da\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/dataethicseu"]},{"@type":"Person","@id":"https:\/\/dataethics.eu\/da\/#\/schema\/person\/e12ef507b252271eeded4c747773df4c","name":"Dataethics","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g","caption":"Dataethics"},"url":"https:\/\/dataethics.eu\/da\/author\/dataethics\/"}]}},"_links":{"self":[{"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/posts\/4608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/comments?post=4608"}],"version-history":[{"count":2,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/posts\/4608\/revisions"}],"predecessor-version":[{"id":4611,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/posts\/4608\/revisions\/4611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/media\/4610"}],"wp:attachment":[{"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/media?parent=4608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/categories?post=4608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/tags?post=4608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}