{"id":426,"date":"2015-08-30T18:05:26","date_gmt":"2015-08-30T18:05:26","guid":{"rendered":"http:\/\/dataethics.eu\/?p=426"},"modified":"2015-10-15T09:19:45","modified_gmt":"2015-10-15T09:19:45","slug":"analyse-spotifys-datahost-er-gambling-og-kortsigtet","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/analyse-spotifys-datahost-er-gambling-og-kortsigtet\/","title":{"rendered":"Spotify\u2019s datah\u00f8st er kortsigtet gambling"},"content":{"rendered":"

Analyse.<\/span><\/strong> Spotify \u00e6ndrede sin privatlivspolitik med krav om adgang til de fleste af kundernes personlige data i deres mobiler. Kunderne reagerede s\u00e5 voldsomt, at Spotifys CEO trak i land. For nu. Virksomheder, der kun beder om n\u00f8dvendige data til at levere en tjeneste kan se en bedre fremtid i m\u00f8de end de store big datah\u00f8stende virksomheder.<\/span><\/em><\/p>\n

\n

\"SpotifyExcuse\"<\/a>\u201cIf you don\u2019t agree with the terms of this Privacy Policy, then please don\u2019t use the Service.\u201d \u2013 Spotify<\/span><\/p>\n

Det var ordene fra den popul\u00e6re oprindeligt svenske globale musik streaming service, Spotify, da den \u00e6ndrede sin privatlivspolitik i slutningen af august og dermed fulgte i sporene af andre store big datahandlende services.<\/span><\/p>\n

Tech magasinet og sitet, Wired opremsede<\/span><\/a> de m\u00e5der som Spotify planlagde at h\u00f8ste data fra deres brugere p\u00e5: Spotify wants to go through your phone. Spotify wants to know where you are going.<\/i> Det medf\u00f8rte et sandt bombardement af kritiske r\u00f8ster hos Wired og sociale medier.<\/span><\/p>\n

If\u00f8lge europ\u00e6isk datalovgivning skal en virksomhed indhente samtykke til at videregive data til tredjepart. Derfor bad Spotify sine kunder om at sp\u00f8rge alle deres kontakter i deres mobiltelefoner om lov til at videregive deres data til Spotify, tredjeparten her. Med den nuv\u00e6rende datalov kan det godt v\u00e6re, at det er lovligt, da man kan slippe af sted med meget, s\u00e5l\u00e6nge man f\u00e5r en eller anden form for samtykke. Men det er ikke klart om denne us\u00e6dvanlige metode, som Spotify brugte her, egentlig er lovlig. Til geng\u00e6ld er det et godt sp\u00f8rgsm\u00e5l, om den er dataetisk. Et det etisk forsvarligt at bede sine kunder om at kompromittere sine kontakters privatliv?<\/i><\/span><\/p>\n

Nu vil alle ikke f\u00f8le at deres kontakter er sensitive. Ikke som Poul Mason<\/span><\/a> i The Guardian som skriver; \u201cEftersom mine kontakter i telefonen indeholder b\u00e5de topchefer og statsminister, og min fotostr\u00f8m indeholder fortrolige dokumenter, s\u00e5 m\u00e5 jeg nok v\u00e6lge Spotify fra.\u201d<\/span><\/p>\n

Men som de fleste andre virksomheder t\u00e6nker Spotify p\u00e5 sine kunder. Og mange reagerede voldsomt, for hvorfor skal en tjeneste bruge s\u00e5 mange personlige data om \u00e9n til at levere musik, spurgte de. Minecraft skaberen Markus \u201cNotch\u201d Persson skrev p\u00e5 Twitter:<\/span><\/p>\n

.@Spotify Hello. As a consumer, I\u2019ve always loved your service. You\u2019re the reason I stopped pirating music. Please consider not being evil.<\/span><\/p>\n

Notch har over 2.4 million Twitter f\u00f8lgere, og da han besluttede at droppe sit abonnement pga datah\u00f8sten og skrev det p\u00e5 Twitter, fik det Spotifys CEO, Daniel Ek, til omg\u00e5ende at undskylde med et stort\u00a0 <\/span>SORRY<\/span><\/a>. Han tr\u00e5dte ogs\u00e5 et skridt tilbage og sagde, at det nu var frivilligt at give Spotify adgang til de mange data. <\/span><\/p>\n

Det, der sandsynligvis vil ske nu, er at st\u00f8rstedelen af Spotifys brugere vil blive og acceptere at give deres indhold af deres mobiltelefoner til Spotify, for det er en gratis eller meget billig og nem service, som de er blevet afh\u00e6ngige af.\u00a0 <\/span>Men selv med en meget professionel head of communications, Jonathan Prince, en Washington-veteran, der har arbejdet for b\u00e5de Clinton og Obama regeringerne, vil Spotify st\u00e5 tilbage med nogle alvorlige ridser i omd\u00f8mmet.<\/span><\/p>\n

Bed om tilgivelse<\/b><\/span><\/p>\n

Den strategy, Spotify har brugt, har vi set igen og igen fra Facebook. Sp\u00f8rg ikke om lov. Bed om tilgivelse. Hvis du sp\u00f8rger f\u00f8rst, f\u00e5r du nej. Hvis du bare undskylder, vil de fleste blive. Du risikerer mindre \u2013 og i sidste ende kan du betale dig ud af det med et forlig.<\/span><\/p>\n

Det er en ret us\u00e6dvanlig metode for etiske virksomheder, som ofte vil kontakte Datatilsynet, f\u00f8r de laver store \u00e6ndringer i deres databehandling.<\/span><\/p>\n

Men Spotifys metode kan v\u00e6re ret succesrig, for mange brugere er ikke klar over v\u00e6rdien af deres data, og at de betaler en us\u00e6dvanlig h\u00f8j pris for en billig eller \u2018gratis\u2019 service.<\/span><\/p>\n

Data er det vigtigste online betalingsmiddel i den digitale forretningsmodel. Spotify er p\u00e5 vej til at blive b\u00f8rsnoteret. Virksomheden f\u00f8ler m\u00e5ske, at den er tvunget til at f\u00f8lge modellen med at h\u00f8ste s\u00e5 meget data som muligt \u2013 s\u00e5 kan den altid kapitalisere p\u00e5 dem bagefter \u2013 for det kan tilfredsstille de kommende investorer.<\/span><\/p>\n

Denne forretningsmodel kommer dog under pres to steder fra. <\/span><\/p>\n

Dels med den kommende EU data forordning, som bliver mere i pagt med nutidens brug og misbrug af data, og hvor de 28 EU lande vil arbejde sammen om h\u00e5ndh\u00e6velsen, som klart forbyder h\u00f8st af data, som ikke er n\u00f8dvendige. <\/span><\/p>\n

Dels fra brugerne. If\u00f8lge en unders\u00f8gelse fra KMPG<\/span><\/a> siger 97% af 18-24-\u00e5rige briter, at de ikke vil tillade, at deres data gives videre til tredjepart – uanset hvad de f\u00e5r for det. Der er alts\u00e5 en stigende utilfredshed med h\u00f8st-al-datametoden. Og derfor vil konkurrenter som Apple Music, Rdio, YouTube via TOR, Tidal og mange flere f\u00e5 mulighed for at kapre en del af markedet. Is\u00e6r hvis de kun indsamler de data, som er n\u00f8dvendige for at levere ydelsen.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Analyse. Spotify \u00e6ndrede sin privatlivspolitik med krav om adgang til de fleste af kundernes personlige…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,36,30,108,42],"tags":[74,58,68,52,50,66,54,80,56,60,62,78,48,76,70,64,82,72],"class_list":["post-426","post","type-post","status-publish","format-standard","hentry","category-analyser","category-forretningsmodeller","category-handelsbetingelser","category-nyt","category-overvagning","tag-apple-music","tag-daniel-ek","tag-data-authorities","tag-data-harvest","tag-datahost","tag-datatilsynet","tag-facebook","tag-guardian","tag-kmpg","tag-markus-persson","tag-notch","tag-rdio","tag-spotify","tag-tidal","tag-tor","tag-twitter","tag-wired","tag-youtube"],"yoast_head":"\nSpotify\u2019s datah\u00f8st er kortsigtet gambling · Dataetisk Tænkehandletank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataethics.eu\/da\/analyse-spotifys-datahost-er-gambling-og-kortsigtet\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify\u2019s datah\u00f8st er kortsigtet gambling · Dataetisk Tænkehandletank\" \/>\n<meta property=\"og:description\" content=\"Analyse. 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