{"id":3885,"date":"2017-03-14T13:03:40","date_gmt":"2017-03-14T13:03:40","guid":{"rendered":"https:\/\/dataethics.eu\/?p=3885"},"modified":"2017-03-14T13:15:55","modified_gmt":"2017-03-14T13:15:55","slug":"den-svaere-konkurrence-mod-datamonopolerns-gratis-model","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/den-svaere-konkurrence-mod-datamonopolerns-gratis-model\/","title":{"rendered":"Den sv\u00e6re konkurrence mod datamonopolernes \u2018gratis\u2019 model"},"content":{"rendered":"

Analyse. Halvdelen af alle offentlige websites bruger Google Analytics (GA). Form\u00e5let med Googles databehandling oplyses ikke, og sp\u00f8rgsm\u00e5let er, om det overhovedet er lovligt ikke at have en databehandleraftale. En dansk udbyder af webanalysev\u00e6rkt\u00f8jer har overlevet kampen mod ‘gratis’ GA – og efterlever lovgivningen om at tilbyde sine kunder en databehandlingsaftale.<\/strong><\/p>\n

Fra 2001-2005 gik det kun fremad for det danske webanalysefirma, Netminers. Der var andre spillere p\u00e5 det globale marked, men konkurrencevilk\u00e5rene var generelt gode. I 2005 k\u00f8bte Google det amerikanske webanalysefirma Urchin. Og s\u00e5 opstod Google Analytics, GA, et webanalyse v\u00e6rkt\u00f8j, der blev stillet \u2018gratis\u2019 til r\u00e5dighed for alle \u2013 ogs\u00e5 for dem, der ikke var kunder hos Google.<\/p>\n

Det \u00e6ndrede markedet for Netminers og andre webanalyseleverand\u00f8rer, der tog betaling for
\nderes produkter. Nogle webanalyseleverand\u00f8rer gik fallit, andre valgte at udvikle deres produkt i en ny retning. I begyndelsen satsede Netminers p\u00e5 de store kunder, der gerne betaler for ydelser og som Google endnu ikke havde g\u00e5et efter, men det \u00e6ndrede sig ogs\u00e5, s\u00e5 GA sidder p\u00e5 80% af markedet for webanalyse i Danmark og i hele verden.<\/p>\n

Administrerende direkt\u00f8r Christian Vermehren fra Netminers mener, at dette har skabt ulige konkurrencevilk\u00e5r og siger til bogen Dataetik – den nye konkurrencefordel<\/a>:
\n\u201cHvis man har en dominerende position i et marked og dumper prisen til under produktionsomkostningerne, s\u00e5 m\u00e5 man sp\u00f8rge, om det er lovligt if\u00f8lge konkurrencelovgivningen.<\/em> Det andet er persondata- og cookie lovgivningen. Hvis du har Google Analytics p\u00e5 din hjemmeside, s\u00e5 kan du ikke fort\u00e6lle, hvad form\u00e5let med dataindsamlingen er, som du jo skal, for den p\u00e5g\u00e6ldende hjemmeside aner intet om, hvordan Google bruger dataene. S\u00e5 disse sites burde faktisk have en databehandleraftale med Google, men den slags tilbyder Google ikke.\u201d<\/em><\/p>\n

Fra kandidatafhanding Sharing Without Caring<\/figcaption><\/figure>\n

Henviser til hinanden<\/strong>
\nHalvdelen af alle danske offentlige websites bruger Google Analytics, viser en kandidataafhandling<\/a> fra CBS, som blev omtalt p\u00e5 Databeskyttelsesdagen 2017. Form\u00e5let med Googles databehandling oplyses ikke, og det kan klart diskuteres, om det er lovligt. I hvert fald er det ikke noget det danske datatilsyn eller andre myndigheder har taget stilling til endsige gjort noget ved.\u00a0 Marie Wiig Aunel og Morten Dahl Andreasen har i forbindelse med deres kandidatafhandling spurgt henholdsvis Datatilsynet og Erhvervsstyrelsen, der sidder med cookielovgivningen, om hvem af dem, der regulerer omr\u00e5det – og de henviser til hinanden, viser kandidatafhandlingen.<\/p>\n

Sor\u00f8 Kommune: Borgerne skal have tillid til vores h\u00e5ndtering af data <\/strong>
\nEt stigende ansat kommuner v\u00e6lger dog Google Analytics fra. Sor\u00f8 Kommune er en af dem.
\n\u201cGoogle Analytics ville opbevare vores data i et fremmed land, og vi ved ikke, hvad de g\u00f8r med de data. I stedet har vi en dansk statistikleverand\u00f8r, s\u00e5 vi kunne underskrive en databehandleraftale med,\u201d<\/em> fortalte kommunens digitaliseringsleder Merete Ravn til Politiken<\/a> allerede i sommeren 2015. Kommunen bruger danske Netminers til webanalyse, og s\u00e5ledes kan kommunen fort\u00e6lle borgerne, hvad form\u00e5let med dataindsamlingen er – det er et lovkrav, at man kan oplyse om det – ligesom det er at have en databehandleraftale. Selv om Sor\u00f8 Kommune har nogle f\u00e5 sider med Youtube-cookies, fordi de har videoer p\u00e5 sitet, er der generelt ingen tredjepart-cookies og slet ikke de meget aggressive som AddThis, siger Merete Ravn: \u201cDen funktion g\u00f8r, at oplysninger om brugerne bliver sendt videre til tredjeparter. Og det kan vi ikke st\u00e5 model til som offentlig myndighed. Borgerne skal have tillid til vores h\u00e5ndtering af data\u00ab.<\/em><\/p>\n

Netminers s\u00e6lger i dag et webanalysev\u00e6rkt\u00f8j, hvor virksomheder kan f\u00e5 et personaliseret dashboard med segmenteringsv\u00e6rkt\u00f8jer, der kan optimere deres website. Det er i direkte konkurrence med Google Analytics, men forskellen er blandt andet, at man som kunde f\u00e5r ejerskab over de indsamlede data, og man f\u00e5r en databehandleraftale med Netminers. Efter en \u00e5rr\u00e6kke med h\u00e5rd konkurrence fra \u2018gratis\u2019 Google Analytics, oplever Netminers en stigende interesse for produktet netop p\u00e5 grund af \u00f8nsket om at kontrollere egne data.<\/p>\n","protected":false},"excerpt":{"rendered":"

Analyse. Halvdelen af alle offentlige websites bruger Google Analytics (GA). Form\u00e5let med Googles databehandling oplyses…<\/p>\n","protected":false},"author":14,"featured_media":3886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,108],"tags":[],"class_list":["post-3885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyser","category-nyt"],"yoast_head":"\nDen sv\u00e6re konkurrence mod datamonopolernes \u2018gratis\u2019 model · Dataetisk Tænkehandletank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataethics.eu\/da\/den-svaere-konkurrence-mod-datamonopolerns-gratis-model\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Den sv\u00e6re konkurrence mod datamonopolernes \u2018gratis\u2019 model · Dataetisk Tænkehandletank\" \/>\n<meta property=\"og:description\" content=\"Analyse. 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