{"id":3756,"date":"2017-02-10T17:15:09","date_gmt":"2017-02-10T17:15:09","guid":{"rendered":"https:\/\/dataethics.eu\/?p=3756"},"modified":"2017-02-10T17:16:25","modified_gmt":"2017-02-10T17:16:25","slug":"exponential-growth-adblocking","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/exponential-growth-adblocking\/","title":{"rendered":"Exponential Growth In AdBlocking"},"content":{"rendered":"<p><strong>Survey. A new report from PageFair shows that the main business model of the Internet is under immense pressure. According to &#8216;The state of the blocked web 2017 Global Adblock Report&#8217; the global number of desktop and mobile devices that block ads grew by 142 million to reach 615 million devices between December 2015 and Dec 2016.<\/strong><\/p>\n<p>Mobile adblock usage grew by far the fastest. From 108 million to 380 million active devices globally in the same period.<\/p>\n<p>94% of global the mobile adblock usage is in Asia-Pacific, while 68% of desktop adblock usage is in North America and Europe. According to the report mobile adblock usage is spreading rapidly due to partnerships between adblocking browsers and device manufacturers &amp; distributors. Mass adoption in North America and Europe will continue organically, but may accelerate unexpectedly if manufacturers or distributors close deals to pre-configure adblock software.<\/p>\n<p><a href=\"https:\/\/pagefair.com\/downloads\/2017\/01\/PageFair-2017-Adblock-Report.pdf\" target=\"_blank\">Read the whole report here<\/a><\/p>\n<p>and see the reasons for adblocking in this graph:<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-3757 aligncenter\" src=\"https:\/\/dataethics.eu\/wp-content\/uploads\/adblockusage-300x237.jpg\" alt=\"\" width=\"300\" height=\"237\" srcset=\"https:\/\/dataethics.eu\/wp-content\/uploads\/adblockusage-300x237.jpg 300w, https:\/\/dataethics.eu\/wp-content\/uploads\/adblockusage-220x174.jpg 220w, https:\/\/dataethics.eu\/wp-content\/uploads\/adblockusage-250x197.jpg 250w, https:\/\/dataethics.eu\/wp-content\/uploads\/adblockusage-355x280.jpg 355w, https:\/\/dataethics.eu\/wp-content\/uploads\/adblockusage-730x576.jpg 730w, https:\/\/dataethics.eu\/wp-content\/uploads\/adblockusage-90x71.jpg 90w, https:\/\/dataethics.eu\/wp-content\/uploads\/adblockusage.jpg 880w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Tips on ad- and cookieblockers:<\/p>\n<ul>\n<li><strong>Disconnect.me\/disconnect<\/strong> (only for your computer)<\/li>\n<li><strong>Better<\/strong> from Ind.ie. It is not an adblocker, but like disconnect.me it blocks third party \/ marketing cookies and malware and works at your mobile gadgets.<\/li>\n<li><strong>Disconnect Kids<\/strong> \u2013 find it in the app store<\/li>\n<li><strong>Adblockfast<\/strong> app (blocking ads and cookies on mobile \u2013 paid-for, very good)<\/li>\n<li><strong>Ghostery<\/strong> is a blocker on your computer and a browser on your mobile gadgets and you have to actively click on those you want to block (owned by a tracking company who will also let you opt-out of it)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Survey. A new report from PageFair shows that the main business model of the Internet&#8230;<\/p>\n","protected":false},"author":8,"featured_media":3758,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[1459,431,1455,1457,1463,1461,1453,1451],"class_list":["post-3756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-adblockfast","tag-adblocking","tag-better","tag-disconnect-kids","tag-disconnect-medisconnect","tag-ghostery","tag-mobile-adblocking","tag-pagefair"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exponential Growth In AdBlocking &#183; Dataetisk T&aelig;nkehandletank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataethics.eu\/da\/exponential-growth-adblocking\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exponential Growth In AdBlocking &#183; Dataetisk T&aelig;nkehandletank\" \/>\n<meta property=\"og:description\" content=\"Survey. 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