{"id":3720,"date":"2017-01-30T21:15:15","date_gmt":"2017-01-30T21:15:15","guid":{"rendered":"https:\/\/dataethics.eu\/?p=3720"},"modified":"2017-01-31T06:37:37","modified_gmt":"2017-01-31T06:37:37","slug":"privacy-over-personalisation","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/privacy-over-personalisation\/","title":{"rendered":"Privatliv fremfor individuel personalisering"},"content":{"rendered":"

Unders\u00f8gelse. Forbrugerne bliver stadig mere skeptiske overfor tracking af deres personlige data online. En ny unders\u00f8gelse fra McKinesey\/Comscore viser, at flertallet foretr\u00e6kker privatliv over personalisering. Og at mange har taget privacy-v\u00e6rkt\u00f8jer i brug.\u00a0<\/strong><\/p>\n

Forbrugere i Brasilien, Kina, \u00c6gypten, Tyskland, Sydafrika og USA blev interviewet til unders\u00f8gelsen, som World Economic Forum havde bestilt og offentliggjorde i januar 2017.<\/p>\n

Kun mellem 20 og 30 % er ok med, at deres data bliver indsamlet, fx via deres browing-vaner, analyseret og lagret – og linket til deres indentitet – med det form\u00e5l at personalisere indhold til dem. Samme antal siger, at det er ok, hvis bare ikke det kobles op p\u00e5 deres identitet, mens resten bare siger helt nej og foretr\u00e6kker privatliv.<\/p>\n

\"\"<\/p>\n

Generelt er det kun 18 procent der har det fint med at deres persondata og digital fodspor bliver solgt til trejdepart med marketing for \u00f8je.<\/p>\n

Tallene viser ogs\u00e5, at forbrugerne er begyndt at handle p\u00e5 deres bekymring. Fx bruger 27% adblockers, 21% falske profiler p\u00e5 sociale medier og 25% VPN-services (der krypterer din trafik og giver dig kontrol over din loaktion)<\/p>\n

\"\"<\/p>\n

L\u00e6s hele whitepaperet her <\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Unders\u00f8gelse. Forbrugerne bliver stadig mere skeptiske overfor tracking af deres personlige data online. En ny…<\/p>\n","protected":false},"author":8,"featured_media":3726,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,112],"tags":[1276,1073,655,1233,1407],"class_list":["post-3720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheder","category-undersoegelser","tag-mckinsey","tag-personal-informations-management-systems","tag-privacy-da","tag-whitepaper","tag-world-economic-forum-da"],"yoast_head":"\nPrivatliv fremfor individuel personalisering · Dataetisk Tænkehandletank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataethics.eu\/da\/privacy-over-personalisation\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privatliv fremfor individuel personalisering · Dataetisk Tænkehandletank\" \/>\n<meta property=\"og:description\" content=\"Unders\u00f8gelse. Forbrugerne bliver stadig mere skeptiske overfor tracking af deres personlige data online. En ny...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dataethics.eu\/da\/privacy-over-personalisation\/\" \/>\n<meta property=\"og:site_name\" content=\"Dataetisk Tænkehandletank\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-30T21:15:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-31T06:37:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dataethics.eu\/wp-content\/uploads\/SamuelZeller.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"528\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dataethics\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dataethicseu\" \/>\n<meta name=\"twitter:site\" content=\"@dataethicseu\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dataethics\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/privacy-over-personalisation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/privacy-over-personalisation\\\/\"},\"author\":{\"name\":\"Dataethics\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#\\\/schema\\\/person\\\/e12ef507b252271eeded4c747773df4c\"},\"headline\":\"Privatliv fremfor individuel personalisering\",\"datePublished\":\"2017-01-30T21:15:15+00:00\",\"dateModified\":\"2017-01-31T06:37:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/privacy-over-personalisation\\\/\"},\"wordCount\":190,\"publisher\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/privacy-over-personalisation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/SamuelZeller.jpg\",\"keywords\":[\"McKinsey\",\"personal informations management systems\",\"privacy\",\"whitepaper\",\"world economic forum\"],\"articleSection\":[\"Seneste nyheder\",\"Unders\u00f8gelser\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/privacy-over-personalisation\\\/\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/privacy-over-personalisation\\\/\",\"name\":\"Privatliv fremfor individuel personalisering · Dataetisk Tænkehandletank\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/privacy-over-personalisation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/privacy-over-personalisation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/SamuelZeller.jpg\",\"datePublished\":\"2017-01-30T21:15:15+00:00\",\"dateModified\":\"2017-01-31T06:37:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/privacy-over-personalisation\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dataethics.eu\\\/da\\\/privacy-over-personalisation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/privacy-over-personalisation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/SamuelZeller.jpg\",\"contentUrl\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/SamuelZeller.jpg\",\"width\":800,\"height\":528},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/privacy-over-personalisation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Privatliv fremfor individuel personalisering\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#website\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/\",\"name\":\"Dataetisk T\u00e6nkehandletank\",\"description\":\"Alt om data-etik\",\"publisher\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#organization\",\"name\":\"Data Ethics\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/logo_yellow.png\",\"contentUrl\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/logo_yellow.png\",\"width\":124,\"height\":151,\"caption\":\"Data Ethics\"},\"image\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/dataethicseu\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#\\\/schema\\\/person\\\/e12ef507b252271eeded4c747773df4c\",\"name\":\"Dataethics\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g\",\"caption\":\"Dataethics\"},\"url\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/author\\\/dataethics\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Privatliv fremfor individuel personalisering · Dataetisk Tænkehandletank","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dataethics.eu\/da\/privacy-over-personalisation\/","og_locale":"da_DK","og_type":"article","og_title":"Privatliv fremfor individuel personalisering · Dataetisk Tænkehandletank","og_description":"Unders\u00f8gelse. Forbrugerne bliver stadig mere skeptiske overfor tracking af deres personlige data online. En ny...","og_url":"https:\/\/dataethics.eu\/da\/privacy-over-personalisation\/","og_site_name":"Dataetisk Tænkehandletank","article_published_time":"2017-01-30T21:15:15+00:00","article_modified_time":"2017-01-31T06:37:37+00:00","og_image":[{"width":800,"height":528,"url":"https:\/\/dataethics.eu\/wp-content\/uploads\/SamuelZeller.jpg","type":"image\/jpeg"}],"author":"Dataethics","twitter_card":"summary_large_image","twitter_creator":"@dataethicseu","twitter_site":"@dataethicseu","twitter_misc":{"Skrevet af":"Dataethics","Estimeret l\u00e6setid":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dataethics.eu\/da\/privacy-over-personalisation\/#article","isPartOf":{"@id":"https:\/\/dataethics.eu\/da\/privacy-over-personalisation\/"},"author":{"name":"Dataethics","@id":"https:\/\/dataethics.eu\/da\/#\/schema\/person\/e12ef507b252271eeded4c747773df4c"},"headline":"Privatliv fremfor individuel personalisering","datePublished":"2017-01-30T21:15:15+00:00","dateModified":"2017-01-31T06:37:37+00:00","mainEntityOfPage":{"@id":"https:\/\/dataethics.eu\/da\/privacy-over-personalisation\/"},"wordCount":190,"publisher":{"@id":"https:\/\/dataethics.eu\/da\/#organization"},"image":{"@id":"https:\/\/dataethics.eu\/da\/privacy-over-personalisation\/#primaryimage"},"thumbnailUrl":"https:\/\/dataethics.eu\/wp-content\/uploads\/SamuelZeller.jpg","keywords":["McKinsey","personal informations management systems","privacy","whitepaper","world economic forum"],"articleSection":["Seneste nyheder","Unders\u00f8gelser"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/dataethics.eu\/da\/privacy-over-personalisation\/","url":"https:\/\/dataethics.eu\/da\/privacy-over-personalisation\/","name":"Privatliv fremfor individuel personalisering · Dataetisk Tænkehandletank","isPartOf":{"@id":"https:\/\/dataethics.eu\/da\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dataethics.eu\/da\/privacy-over-personalisation\/#primaryimage"},"image":{"@id":"https:\/\/dataethics.eu\/da\/privacy-over-personalisation\/#primaryimage"},"thumbnailUrl":"https:\/\/dataethics.eu\/wp-content\/uploads\/SamuelZeller.jpg","datePublished":"2017-01-30T21:15:15+00:00","dateModified":"2017-01-31T06:37:37+00:00","breadcrumb":{"@id":"https:\/\/dataethics.eu\/da\/privacy-over-personalisation\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dataethics.eu\/da\/privacy-over-personalisation\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/dataethics.eu\/da\/privacy-over-personalisation\/#primaryimage","url":"https:\/\/dataethics.eu\/wp-content\/uploads\/SamuelZeller.jpg","contentUrl":"https:\/\/dataethics.eu\/wp-content\/uploads\/SamuelZeller.jpg","width":800,"height":528},{"@type":"BreadcrumbList","@id":"https:\/\/dataethics.eu\/da\/privacy-over-personalisation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/dataethics.eu\/da\/"},{"@type":"ListItem","position":2,"name":"Privatliv fremfor individuel personalisering"}]},{"@type":"WebSite","@id":"https:\/\/dataethics.eu\/da\/#website","url":"https:\/\/dataethics.eu\/da\/","name":"Dataetisk T\u00e6nkehandletank","description":"Alt om data-etik","publisher":{"@id":"https:\/\/dataethics.eu\/da\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dataethics.eu\/da\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/dataethics.eu\/da\/#organization","name":"Data Ethics","url":"https:\/\/dataethics.eu\/da\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/dataethics.eu\/da\/#\/schema\/logo\/image\/","url":"https:\/\/dataethics.eu\/wp-content\/uploads\/2021\/04\/logo_yellow.png","contentUrl":"https:\/\/dataethics.eu\/wp-content\/uploads\/2021\/04\/logo_yellow.png","width":124,"height":151,"caption":"Data Ethics"},"image":{"@id":"https:\/\/dataethics.eu\/da\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/dataethicseu"]},{"@type":"Person","@id":"https:\/\/dataethics.eu\/da\/#\/schema\/person\/e12ef507b252271eeded4c747773df4c","name":"Dataethics","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g","caption":"Dataethics"},"url":"https:\/\/dataethics.eu\/da\/author\/dataethics\/"}]}},"_links":{"self":[{"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/posts\/3720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/comments?post=3720"}],"version-history":[{"count":5,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/posts\/3720\/revisions"}],"predecessor-version":[{"id":3735,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/posts\/3720\/revisions\/3735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/media\/3726"}],"wp:attachment":[{"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/media?parent=3720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/categories?post=3720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/tags?post=3720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}