{"id":3548,"date":"2016-12-19T09:36:09","date_gmt":"2016-12-19T09:36:09","guid":{"rendered":"http:\/\/dataethics.eu\/?p=3548"},"modified":"2016-12-19T09:37:14","modified_gmt":"2016-12-19T09:37:14","slug":"interview-data-etik-fremtidens-konkurrenceparameter","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/interview-data-etik-fremtidens-konkurrenceparameter\/","title":{"rendered":"Interview: Data etik – fremtidens konkurrenceparameter"},"content":{"rendered":"

Christian Ingemann fra Solobeta har interviewet den ene af bogen Dataetik – Den Nye Konkurrencefordel<\/a>‘s forfattere Gry Hasselbalch. Bogen udkom i oktober og Gry har skrevet bogen sammen med Pernille Tranberg.<\/p>\n

L\u00e6s hele artiklen p\u00e5 Socialsquare<\/a><\/p>\n

Hvorfor skal data-etik v\u00e6re top-of-mind for digitalt lederskab?<\/b><\/p>\n

\u201c<\/b>Det er meget enkelt. Verden best\u00e5r af data. Data er lige s\u00e5 mangfoldigt og komplekst, som verden er det. Det best\u00e5r af mennesker, virksomheder, institutioner, kulturer, milj\u00f8er, som alle kr\u00e6ver en plads. En virksomhed, som bare ser data som en del af en forretningsprocess, f.eks. som en valuta, kunden betaler med, har slet ikke forst\u00e5et, hvad data betyder i den digital data tidsalder, at data ogs\u00e5 faciliterer relationer og tillid. Lige nu er der en data asymmetri, hvor store virksomheder og stater sidder p\u00e5 store m\u00e6ngder data om individer, mens individets egen kontrol over og indsigt i denne data er blevet mere og mere indskr\u00e6nket.<\/p>\n

De sidste par \u00e5rs datal\u00e6kager, hacks, overv\u00e5gningsskandaler, og is\u00e6r helt almindelige menneskers oplevelse af at have mistet kontrollen over deres data, har sat en bev\u00e6gelse i gang. De mest vision\u00e6re virksomheder har v\u00e6ret hurtige til at reagere med at skabe sig et brand omkring at beskytte deres kunders data, give dem kontrol over deres data og tage afstand fra virksomheder, som ikke form\u00e5r at g\u00f8re dette. De er ogs\u00e5 de kl\u00f8gtigste fra et \u201cdue dilligence\u201d perspektiv, for i Europa er vi nemlig i gang med at implementere en ny databeskyttelseslovgivning, der fremmer udviklingen af en privacy by design infrastruktur og med b\u00f8der p\u00e5 op til 4% af ens \u00e5rlige oms\u00e6tning for brud p\u00e5 lovgivningen.<\/p>\n

Man skal blot \u00e5bne \u00f8jnene for at se et paradigmeskifte i den m\u00e5de vi opfatter data i dag som mere end blot en brik i forretningen, men som en risiko, der skal h\u00e5ndteres og en mulighed for at skabe positive relationer med sine kunder.\u201d<\/p>\n

Hvad kendetegner det mindset, der driver udviklingen af data-etik hos de mest vision\u00e6re virksomheder p\u00e5 omr\u00e5det?<\/b><\/p>\n

\u201c<\/b>De mest vision\u00e6re virksomheder i dag er dem, som forst\u00e5r kompleksiteten i data og de etiske udfordringer, der ligger i at bygge virksomhedsprocesser p\u00e5 data. De t\u00e6nker langsigtet \u2013 er denne datapraksis b\u00e6redygtig? Hvilke konsekvenser kan den have for mine kunders tillid til min virksomhed? Hvilke etiske konsekvenser kan jeg som virksomhed komme til at st\u00e5 til ansvar for, og kan virksomheden b\u00e6re det ansvar i al offentlighed?<\/p>\n

De ser ogs\u00e5 personlig datakontrol som en konkurrencefordel og som en m\u00e5de at skille sig ud p\u00e5, fordi det er en tilgang, som ikke kun lovgivningen, men ogs\u00e5 kunderne er begyndt at eftersp\u00f8rge. De mest vision\u00e6re virksomheder p\u00e5 omr\u00e5det er godt klar over, at vi st\u00e5r midt i en social bev\u00e6gelse, et kulturelt skifte og en teknologisk og lovgivningsm\u00e6ssig udvikling, der i stigende grad s\u00e6tter mennesket i centrum\u201d.<\/p>\n

Kan du pege p\u00e5 en virksomhed eller case, der er interessant at f\u00f8lge?<\/b><\/p>\n

\u201cLige pt. er vi i en eksperimentel fase, hvor ikke \u00e9n virksomhed har fundet den optimale l\u00f8sning. I vores bog beskriver vi en tendens, hvor virksomheder er begyndt at handle etisk omkring data. Det g\u00f8r de p\u00e5 forskellige m\u00e5der. F.eks. ved at give deres kunder st\u00f8rre indsigt i og kontrol over dataprocesser, ved at udvikle privacy by design l\u00f8sninger, ved at arbejde med etik p\u00e5 et organisatorisk plan osv. De mest bem\u00e6rkelsesv\u00e6rdige virksomheder er dem, som bruger dataetik som et udgangspunkt for alle deres processer \u2013 ogs\u00e5 de kreative. For det har tit vist sig at kunne betale sig i den anden ende.<\/p>\n

Lige nu bliver en r\u00e6kke internetforbundne stykker leget\u00f8j hevet ned fra hylderne i leget\u00f8jsbutikkerne i forskellige lande i Europa, fordi man f.eks. har fundet ud af, at deres mikrofoner kan hackes. En af de tyske virksomheder, vi talte med i vores bog, som laver internetforbundne dukker, valgte slet ikke at s\u00e6tte mikrofon i deres produkt, fordi de, som de sagde, t\u00e6nkte p\u00e5 den privacy bevidste kunde, imens de designede dukkerne. Det tror jeg de er ret glade for i dag.<\/p>\n

Det vil sige, de gjorde faktisk ikke noget s\u00e6rligt bem\u00e6rkelsesv\u00e6rdigt ud over at t\u00e6nke p\u00e5 deres kunders behov og bekymringer i en internetforbundet hverdag. At v\u00e6re dataetisk bevidst er en tendens, der tager fat blandt virksomheder over hele verden, men s\u00e6rligt i Europa, hvor der er et kulturelt v\u00e6rdigrundlag (og en databeskyttelseslovgivning), der st\u00f8tter op om udviklingen. I Danmark f.eks. kunne man holde \u00f8je med en virksomhed som Privacore som arbejder meget direkte med privacy by design l\u00f8sninger, dvs. tjenester, der tager udgangspunkt i en etisk tilgang til data, hvor individet har kontrol\u201d<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Christian Ingemann fra Solobeta har interviewet den ene af bogen Dataetik – Den Nye Konkurrencefordel‘s…<\/p>\n","protected":false},"author":8,"featured_media":3189,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[358,632,52,258,166,128,54,256,118,655,364,242],"class_list":["post-3548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-big-data","tag-big-data-analytics","tag-data-harvest","tag-databeskyttelseslovgivning","tag-dataetik","tag-europaeisk-lov","tag-facebook","tag-overvaagning","tag-persondata","tag-privacy-da","tag-privacy-by-design","tag-transparens"],"yoast_head":"\nInterview: Data etik - fremtidens konkurrenceparameter · Dataetisk Tænkehandletank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataethics.eu\/da\/interview-data-etik-fremtidens-konkurrenceparameter\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview: Data etik - 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