{"id":3382,"date":"2016-10-24T18:37:28","date_gmt":"2016-10-24T18:37:28","guid":{"rendered":"http:\/\/dataethics.eu\/?p=3382"},"modified":"2016-10-24T18:40:19","modified_gmt":"2016-10-24T18:40:19","slug":"apps-tjenester-maalrettet-boern-boer-vaere-dataetiske","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/apps-tjenester-maalrettet-boern-boer-vaere-dataetiske\/","title":{"rendered":"Apps og tjenester m\u00e5lrettet b\u00f8rn b\u00f8r v\u00e6re dataetiske"},"content":{"rendered":"

Offentliggjort f\u00f8rst i Politiken<\/a> 19.10.2016<\/p>\n

Millioner af b\u00f8rn og unge har f\u00e5et en ny dille; de danser og tumper rundt eller l\u00e6besynkroniserer kendte scener og sange, optager dem og uploader 15 sekunders videoer til det kinesisk-ejede site musical.ly.
\nDet er supersjovt og virker uskyldigt, men den m\u00e5de, Musical.ly h\u00e5ndterer tjenesten p\u00e5 er ikke kun p\u00e5 gr\u00e6nsen af det ulovlige, det er ogs\u00e5 st\u00e6rkt uetisk.
\nB\u00f8rn og unge er en attraktiv m\u00e5lgruppe for digitale tjenester. De skaber tendenser og bruger penge. Med med det f\u00f8lger et problem for tjenesterne; de m\u00e5 ikke indsamle data om b\u00f8rn under 13 \u00e5r og bruge dem til m\u00e5lrettet markedsf\u00f8ring \u2013 en af nutidens mest anvendte digitale forretningsmodeller, der g\u00e5r under navnet \u2018gratis\u2019 tjeneste. Det er derfor, at musical.ly, som Politiken omtalte i sidste uge, har s\u00e5 travlt med at understrege, at de kun henvender sig til unge over 13.
\nDer er dog temmeligt sikkert, at tjenesten ved, at mange af dens kunder netop er under den aldersgr\u00e6nse. Et kig p\u00e5 dens Twitter-profil viser, at de retweeter brugere, der tydeligt er under 13 og en af deres top-brugere med ni mio f\u00f8lgere<\/a>, er 13 \u00e5r.<\/p>\n

B\u00f8rn er for manipulerbare<\/strong>
\nDen amerikanske COPPA lovgivning forbyder indsamling af data om og m\u00e5lrettet markedsf\u00f8ring mod b\u00f8rn under 13, fordi de er for manipulerbare og ikke forst\u00e5r forskellen p\u00e5 reklame og information. I Danmark findes der et noget lignende forbud i markedsf\u00f8ringsreglerne, men med den nye europ\u00e6iske dataforordning, der tr\u00e6der i kraft i 2018, bliver det cementeret, at tjenester ikke m\u00e5 indsamle og bruge b\u00f8rns data uden for\u00e6ldres klare samtykke, og her er aldersgr\u00e6nsen 16 \u00e5r (med mulighed for at den enkelte stat kan s\u00e6tte det ned til 13).<\/p>\n

Videoerne ligger der for altid<\/strong>
\nEn anden uetisk side af musical.ly er, at en del b\u00f8rn uploader deres videoer i det offentligte rum uden at forst\u00e5, at det bliver der for altid, og at de risikerer at blive frygtelig kede af det, n\u00e5r de bliver st\u00f8rre, fordi de nu synes det er t\u00e5beligt. En del b\u00f8rn er i forvejen irriterede over alt, det deres for\u00e6ldre uploader om dem p\u00e5 Facebook. Ja, en 18-\u00e5rig fra \u00d8strig<\/a> har s\u00e5gar sags\u00f8gt sine for\u00e6ldre for ikke at have respekteret hendes privatliv som barn.
\nDet er uvist, hvor mange b\u00f8rn bruger deres eget navn p\u00e5 tjenesterne (if\u00f8lge en 10-\u00e5rig dansk bruger er det de fleste af hendes veninder). Mange voksne og b\u00f8rn har l\u00e6rt at bruge eget navn af Facebook (der har en s\u00e5kaldt real-name-policy, fordi der er flere penge i \u00e6gte data), og desuden g\u00e5r mange b\u00f8rn rundt med en dr\u00f8m om at blive verdenskendte, og s\u00e5 er det jo smart at v\u00e6re der i eget navn.<\/p>\n

Hvad skal man g\u00f8re i forhold til en global tjeneste som musical.ly (og man kan med rette sp\u00f8rge det samme re YouTube) n\u00e5r det ikke nytter at forbyde brugen? For\u00e6ldre kan beskytte deres b\u00f8rn, myndigheder b\u00f8r h\u00e5ndh\u00e6ve lovgivningen, og andre virksomheder kan med fordel arbejde med dataetiske forretningsmodeller.<\/p>\n

S\u00e5dan beskytter for\u00e6ldre deres b\u00f8rn<\/strong>
\nFor\u00e6ldre kan sikre, at deres barn bruger et pseudonym. Det er ikke fuldkommen sikkerhed (intet er), men s\u00e5 kan de i det mindste undg\u00e5 at blive associeret med det, n\u00e5r de bliver \u00e6ldre og skal s\u00f8ge job og lign. Forklar dem, at de ikke skal uploade videoer, hvor de eller omgivelserne kan blive genkendt s\u00e5som adressen eller andre identificerbare b\u00f8rn. Det vil v\u00e6re ekstra godt, hvis de pr\u00f8ver at skjule deres ansigt eller g\u00f8r det uigenkendeligt for ansigtsgenkendelses-software med hat og solbriller eller noget mere d\u00e6kkende. Sl\u00e5 lokationen fra i appen eller p\u00e5 deres telefon, da appen ogs\u00e5 indsamler disse data. Selv om du s\u00e6tter tjenesten p\u00e5 \u2018private\u2019 og det dermed kun er det voksende antal fans og followers, der kan se indholdet, er profilen stadig s\u00f8gbar og tilg\u00e6ngelig, og alle kan se fans, followers, liks, profilfoto, brugernavn og bio. K\u00f8b en VPN-tjeneste og lad telefonen foregive at g\u00e5 online fra et andet land.<\/p>\n

Konkurrenter kan differentiere sig selv<\/strong>
\nVirksomheder, som har tjenester m\u00e5lrettet b\u00f8rn og unge, b\u00f8r ikke g\u00f8re som musical.ly, der helt undg\u00e5r at bede om alderen<\/a> p\u00e5 deres brugere. Bed om alderen og f\u00e5 et for\u00e6lder-samtykke, selv om det er besv\u00e6rligt. G\u00f8r ikke som Facebook, der tror p\u00e5 det, brugerne selv opgiver. Se p\u00e5 tyske VaiKai (intelligent leget\u00f8j), der arbejder med Privacy by Design eller LEGO, der er en rollemodel inden for det, man kan kalde dataetiske virksomheder<\/a>, iden den aktivt fors\u00f8ger at forhindre, at deres kunders data bliver misbrugt. LEGO har ingen tredjepart cookies eller sociale-logins (begge kan h\u00f8ste data) p\u00e5 deres website m\u00e5lrettet b\u00f8rn, de opfordrer b\u00f8rnene til at bruge et andet navn end deres eget, og bruger ikke Google Analytics men har eget webstatistik-system for at have kontrol over egne data.
\nMan kan sagtens udvikle gode tjenester til b\u00f8rn og unge, hvis man inddrager dataetikken og Privacy by Design-principper helt fra begyndelsen i produktudviklingen. Det kan godt v\u00e6re lidt mere kr\u00e6vende i begyndelsen, men p\u00e5 l\u00e6ngere sigt g\u00f8r det forretningsmodellen sund og b\u00e6redygtig, fordi det fastholder kundernes digitale tillid.<\/p>\n","protected":false},"excerpt":{"rendered":"

Offentliggjort f\u00f8rst i Politiken 19.10.2016 Millioner af b\u00f8rn og unge har f\u00e5et en ny dille;…<\/p>\n","protected":false},"author":1,"featured_media":3385,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148,108],"tags":[1231,1229],"class_list":["post-3382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-nyt","tag-musical-ly","tag-musically"],"yoast_head":"\nApps og tjenester m\u00e5lrettet b\u00f8rn b\u00f8r v\u00e6re dataetiske · Dataetisk Tænkehandletank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataethics.eu\/da\/apps-tjenester-maalrettet-boern-boer-vaere-dataetiske\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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