{"id":17837,"date":"2026-04-11T10:25:25","date_gmt":"2026-04-11T09:25:25","guid":{"rendered":"https:\/\/dataethics.eu\/?p=17837"},"modified":"2026-04-11T12:13:08","modified_gmt":"2026-04-11T11:13:08","slug":"den-virkelige-fare-ved-annoncer-paa-chatgpt","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/den-virkelige-fare-ved-annoncer-paa-chatgpt\/","title":{"rendered":"Den virkelige fare ved annoncer p\u00e5 ChatGPT"},"content":{"rendered":"\n

Bekymringen for kommercielle budskaber i svarene fra ChatGPT risikerer at aflede opm\u00e6rksomheden p\u00e5 et langt st\u00f8rre problem: Forretningsmodellen bliver afh\u00e6ngig af at stj\u00e6le vores tid.<\/strong><\/strong><\/p>\n\n\n\n

I februar begyndte OpenAI at teste annoncer p\u00e5 ChatGPT i USA. Det gik godt. De genererede 100 millioner dollar p\u00e5 under to m\u00e5neder og forventer at tjene 100 mia<\/a>. dollar p\u00e5 annoncer inden 2030<\/a>. Godt for dem, men mindre godt for brugerne.<\/p>\n\n\n\n

Med den store grad af fortrolighed, mange har med chatbotten, har mulighederne for annoncem\u00e5lretning med rette skabt bekymring fra flere sider. En af dem er, at annoncerne vil p\u00e5virke de svar, vi f\u00e5r fra den alvidende chatbot. Det er i sagens natur dybt problematisk, hvis svarene fra en chatbot, folk har generelt stor tillid til afspejler annonc\u00f8rinteresser i stedet for virkeligheden.<\/p>\n\n\n\n

N\u00e5r svar begynder at ligne salg<\/strong><\/p>\n\n\n\n

Et banalt eksempel kan v\u00e6re, at jeg sp\u00f8rger ChatGPT, hvordan jeg slipper af med min hovedpine, og den ikke blot svarer, at jeg skal drikke vand og spise smertestillende, men anbefaler netop den type piller, en annonc\u00f8r har betalt for at f\u00e5 vist. Det scenario er slemt nok i sig selv, men alvoren udvikler sig efter emnets karakter. For eksempel hvis jeg fort\u00e6ller, at \u00f8konomien derhjemme er presset og eftersp\u00f8rger gode r\u00e5d, og chatbotten ud over budgetplanl\u00e6gning og g\u00e6ldsr\u00e5dgivning f\u00e5r mig overbevist om, at den bedste l\u00f8sning her og nu er et kvikl\u00e5n fra en bestemt finansiel udbyder.<\/p>\n\n\n\n

\n

Det vi b\u00f8r frygte allermest er, at incitamentet bag denne ekstremt succesfulde forretningsmodel nu kommer til at pr\u00e6ge ChatGPT<\/p>\n<\/blockquote>\n\n\n\n

Den slags scenarier er ubehagelige, ikke mindst set i lyset af, hvor ekstremt effektiv ChatGPT er til at argumentere og p\u00e5virke vores holdninger. Og at det ofte sker hos brugere, som har delt langt flere personlige oplysninger med chatbotten end med selv deres n\u00e6rmeste menneskerelationer. I de test, der k\u00f8rer, er annoncerne dog klart adskilt fra indholdet, og umiddelbart er der ikke meget, der tyder p\u00e5, at OpenAI vil placere kommercielle budskaber direkte i svarene.<\/p>\n\n\n\n

Fra k\u00f8bmandslogik til fastholdelse<\/strong><\/p>\n\n\n\n

Der er imidlertid et andet problem, der b\u00f8r p\u00e5kalde sig langt st\u00f8rre opm\u00e6rksomhed. Det handler om de incitamenter, det giver OpenAI og ChatGPT at blive en annoncebaseret platform. OpenAI er massivt afh\u00e6ngige af investorkapital og har et stigende behov for at tjene flere penge. N\u00e5r deres \u00f8konomiske overlevelse bliver afh\u00e6ngig af annoncesalg og dermed af brugernes engagement \u2013 n\u00e5r de kommer til at tjene mere, jo l\u00e6ngere brugerne bliver p\u00e5 platformen og kan eksponeres for annoncer \u2013 vil de if\u00f8lge almindelig k\u00f8bmandslogik begynde at optimere deres system til fastholdelse af brugerne.<\/p>\n\n\n\n

Fra sociale medier til chatbots<\/strong><\/p>\n\n\n\n

Vi s\u00e5 pr\u00e6cis det samme ske med sociale medier, da opm\u00e6rksomheds\u00f8konomien for alvor fik vind i sejlene. Den afsindigt h\u00f8je sk\u00e6rmtid, det er lykkedes platforme som Facebook, Instagram og TikTok at skabe hos brugerne er ikke kommet ved et tilf\u00e6lde. Eller fordi brugerne som noget naturligt bare elsker at kigge p\u00e5 telefoner. Den er kommet, fordi Meta, Google, TikTok og Snapchat ville, at vi skulle bruge vores tid p\u00e5 platformene. Fordi det er en dybt integreret del af deres forretningsmodel at tage vores tid. Opm\u00e6rksomheds\u00f8konomiens succes hviler i meget h\u00f8j grad p\u00e5 det, man kan kalde klassisk kunstig intelligens. Det vil sige ikke p\u00e5 chatbots, men p\u00e5 de uhyre effektive algoritmer, de har udviklet til at sortere indholdet ud fra vores pr\u00e6ferencer, s\u00e5 vi bliver h\u00e6ngende og h\u00e6ngende og h\u00e6ngende. I mange \u00e5r skete det uden, at nogen bed s\u00e6rligt m\u00e6rke i, at vi over en \u00e5rr\u00e6kke var begyndt at bruge adskillige af vores v\u00e5gne timer p\u00e5 at kigge p\u00e5 en h\u00e5ndholdt sk\u00e6rm. I dag ved vi, at det har f\u00e5et meget alvorlige konsekvenser for koncentration, ensomhed og mental mistrivsel.<\/p>\n\n\n\n

Opm\u00e6rksomheds\u00f8konomiens anden b\u00f8lge<\/strong><\/p>\n\n\n\n

Det vi b\u00f8r frygte allermest er, at incitamentet bag denne ekstremt succesfulde forretningsmodel nu kommer til at pr\u00e6ge ChatGPT. En teknologisk platform med evner til fastholdelse og manipulation, der er langt st\u00e6rkere, end vi kender det fra sociale medier. Mens der kan v\u00e6re grund nok til at frygte bias i svar og generel manipulation mod k\u00f8b af bestemte produkter, er det alts\u00e5 det \u00f8gede incitament til fastholdelse, der for alvor b\u00f8r f\u00e5 vores advarselslamper til at blinke. Vi st\u00e5r overfor det, jeg flere steder har kaldt for opm\u00e6rksomheds\u00f8konomiens anden b\u00f8lge, og vi kan forvente, at den med forskellige metoder vil tage langt st\u00f8rre bidder af vores frihed, end de ellers enorme m\u00e6ngder af tid og opm\u00e6rksomhed, klassisk opm\u00e6rksomheds\u00f8konomi allerede har stj\u00e5let fra os.<\/p>\n\n\n\n

B\u00f8rnene bliver ogs\u00e5 ramt<\/strong><\/p>\n\n\n\n

S\u00f8rine Vesth Rasmussen fra B\u00f8rns Vilk\u00e5r advarede i en kronik i Information<\/a> om, at menneskelignende chatbots udnytter b\u00f8rns behov for tryghed, spejling og relation. Den annoncemodel, der i \u00f8jeblikket testes i USA, rammer ikke b\u00f8rn. Men hvis ChatGPT f\u00f8lger samme spor, som sociale medier gjorde, da de l\u00e6rte at tjene penge p\u00e5 fastholdelse af bruger, rammer det b\u00f8rnene alligevel. M\u00e5ske bliver de f\u00f8rst kommercielle ofre, n\u00e5r de bliver myndige, men de kommer til at betale med deres tid og deres fortrolighed med det samme.<\/p>\n\n\n\n

Denne artikel har tidligere v\u00e6ret bragt i Dagbladet Information<\/a><\/p>\n\n\n\n

Foto: OpenAI<\/em><\/p>\n\n\n\n

Dataethics.eu anbefaler at bruge open source-baserede og helst europ\u00e6iske chatbots, fx chat.mistral.ai – l\u00e6s mere her<\/a>. <\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Bekymringen for kommercielle budskaber i svarene fra ChatGPT risikerer at aflede opm\u00e6rksomheden p\u00e5 et langt…<\/p>\n","protected":false},"author":45,"featured_media":17845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148,3664,2],"tags":[686,4333,4262,4078],"class_list":["post-17837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-uncategorized-da","category-nyheder","tag-ai-da","tag-annoncer","tag-chatbots-da","tag-chatgpt"],"yoast_head":"\nDen virkelige fare ved annoncer p\u00e5 ChatGPT · Dataetisk Tænkehandletank<\/title>\n<meta name=\"description\" content=\"Annoncer i ChatGPT giver st\u00f8rre problemer en kommerciel manipulation: Forretningsmodellen bliver afh\u00e6ngig af at stj\u00e6le vores tid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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