{"id":1536,"date":"2015-12-22T08:58:30","date_gmt":"2015-12-22T08:58:30","guid":{"rendered":"http:\/\/dataethics.eu\/?p=1536"},"modified":"2016-04-13T12:19:20","modified_gmt":"2016-04-13T12:19:20","slug":"data-er-noeglen-til-republikanernes-foelelser","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/data-er-noeglen-til-republikanernes-foelelser\/","title":{"rendered":"Data er n\u00f8glen til republikanernes f\u00f8lelser"},"content":{"rendered":"

Analyse.<\/strong> Data og propaganda er en ubehagelig kombination. Den igangv\u00e6rende amerikanske valgkamp s\u00e6tter nye standarder for manipulation ved hj\u00e6lp af data. Den store skurk er senator Ted Cruz, der har h\u00f8stet millioner af Facebook-data for bedst muligt at analysere og p\u00e5virke den enkelte v\u00e6lger. Ikke med fakta, men propaganda. Hvordan vil demokratiet fungere<\/a> i en datatid?<\/p>\n

Ted Cruz er er en farlig mand. Ikke kun p\u00e5 grund af sine politiske holdninger, men fordi han er datakongen blandt de republikanske kandidater til verdens m\u00e6gtigste embede. Alle taler om Trump, men senatoren fra Texas er eksperternes favorit til at vinde i hvert fald h\u00f8jrefl\u00f8jen hos Republikanerne.<\/p>\n

Politisk er der ikke den store forskel p\u00e5 de to. Cruz appellerer til de samme v\u00e6lgere, men benytter sig af et helt andet s\u00e6t v\u00e6rkt\u00f8jer. Trump er yderst ferm til traditionel propaganda, der i h\u00f8j grad afh\u00e6nger af personens evne til opportunistisk at fange en folkestemning, helst en negativ af slagsen.<\/p>\n

 <\/p>\n

\"2EB460CD00000578-0-image-a-23_1448227206402\"<\/p>\n

 <\/p>\n

H\u00f8ster Facebook-data via Amazon<\/strong><\/p>\n

Cruz er ligeledes populist, men af den strategiske slags, for eksempel n\u00e5r det g\u00e6lder data. The Guardian fort\u00e6ller<\/a>, at Cruz’ kampagne har hyret forskere fra Cambridge University til at foretage \u201dpsykografiske profiler\u201d baseret p\u00e5 et tocifret millionantal amerikaneres Facebook-data.<\/p>\n

Metoderne til indsamling af disse data er i bedste fald tvivlsomme. For eksempel har forskerne hyret brugere via Amazons crowdsourcing af menneskelige ressourcer, Mechanical Turk. Her fik deltagerne en dollar for at udfylde et sp\u00f8rgeskema, men form\u00e5let var snarere at f\u00e5 adgang til deres personlige Facebook-data.<\/p>\n

Forskerne arbejder for Cambridge Analytica<\/a>, som har modtaget 2,5 millioner dollar i l\u00f8bet af de sidste to \u00e5r til at arbejde med amerikanske v\u00e6lgerdata. Alene i \u00e5r har Cruz-kampagnen f\u00e5et data og analyser for 750.000 dollar.<\/p>\n

De angste skal have flere v\u00e5ben<\/strong><\/p>\n

Pengene er bleve brugt p\u00e5 at koble de mange Facebook-data med avancerede v\u00e6lgerprofiler. Forskerne bruger det psykologiske v\u00e6rkt\u00f8j FFM (Five Factor Model)<\/a>, der kortl\u00e6gger de fem vigtigste faktorer for personlighed og psyke. Det giver if\u00f8lge The Guardian mulighed for at m\u00e5lrette politiske budskaber yderst pr\u00e6cist.<\/p>\n

Cruz’ m\u00e5l er is\u00e6r at ramme<\/a> de s\u00e5kaldte \u201dswing voters\u201d blandt de republikanske v\u00e6lgere. Det vil sige personer, der endnu ikke har bestemt sig, eller stadig kan vindes over til den anden side med de rette argumenter. Det er netop pointen med hele \u00f8velsen, at finde de rette argumenter p\u00e5 det rette tidspunkt til den rette person.<\/p>\n

Hvis en person for eksempel scorer h\u00f8jt p\u00e5 \u201dneuroticisme,\u201d en af faktorerne i FFM, om usikkerhed og angst, er det for Cruz-kampagnen et signal til at pl\u00e6dere for nemmere adgang til v\u00e5ben. Det skriver<\/a> Washington Post. Avisen kan ogs\u00e5 fort\u00e6lle om kampagnemedarbejderen, der via sin smartphone henter en detaljeret personprofil med dertil passende manuskript for hver d\u00f8r, der bankes p\u00e5.<\/p>\n

Der er mange ting galt i denne sag, men her er de vigtigste punkter.<\/p>\n

Politiske opportunisme af v\u00e6rste slags<\/strong>
\nDen formentlig eneste gang, Ted Cruz vil associeres med Barack Obama, er n\u00e5r han taler om dataindsamling. Hans kampagne g\u00f8r det samme som Obama i 2012, lyder det fra Cruz. Han tager fejl. Der er tale om et nyt niveau af profilering og de facto overv\u00e5gning. Orkestreret af h\u00f8jreorienteret politiker, der rutinem\u00e6ssigt klager over og stemmer imod statens datamagt .<\/p>\n

Vi ved alt for lidt<\/strong>
\nUd over ovenfor n\u00e6vnte aviser har en r\u00e6kke andre medier besk\u00e6ftiget sig med politisk brug af data i almindelighed og Cruz-kampagnens i s\u00e6rdeleshed, men alt for lidt er kommet frem. Ingen vil sige noget, og ingen f\u00f8ler sig ansvarlig. Efter artiklen i The Guardian reagerede Facebook med et bekymret, men intetsigende statement.<\/p>\n

Der er ingen regler<\/strong>
\nIf\u00f8lge den amerikanske borgerrettighedsorganisation ACLU findes der reelt ingen regler<\/a> p\u00e5 omr\u00e5det, og det ansvarlige tilsyn, FEC, har ikke kr\u00e6fterne. De politiske kampagner kan g\u00f8re, som de har lyst til. For at v\u00e6re p\u00e5 den helt sikre side har strategen Cruz f\u00e5et lavet dataarbejdet i en separat organisation finansieret af en h\u00f8jreorienteret milliard\u00e6r, uden direkte forbindelser til kandidaten.<\/p>\n

Fra merkantilt til magt<\/strong>
\nMen det allerfarligste er, at den enorme magt<\/a>, der ligger i data, nu bliver brugt til direkte at p\u00e5virke et demokratisk valgs udfald. \u201dDet er \u00e9n ting at pr\u00f8ve at forudsige pr\u00e6ferencer for Coke eller Pepsi. Det er noget helt andet at forudsige ting, som er meget vigtigere for vores identitet, centrale personlige sociale og kulturelle forhold.\u201d S\u00e5ledes lyder<\/a> vurderingen fra Michael Zimmer, fra University of Wisconsin, hvor han forsker i privacy og dataetik.<\/p>\n

Kigger man p\u00e5 den aktuelle valgkamp hos republikanerne, er alle eksperter enige om, at det er den mest f\u00f8lelsesladede og negative i mands minde. Til trods for at fakta peger i en positiv retning med en forbedret \u00f8konomi og ingen reelle trusler mod nationens sikkerhed.<\/p>\n

Ted Cruz n\u00e6rer og udnytter denne frygt med bombastiske udsagn og trusler<\/a>. \u201dJeg vil t\u00e6ppebombe IS til evig glemsel. Jeg ved ikke, om sand kan str\u00e5le i m\u00f8rke, men det finder vi ud af.\u201d<\/p>\n

Ikke fordi han n\u00f8dvendigvis tror p\u00e5 udsagnet. Men fordi han ved, det manipulerer bedst. Takket v\u00e6re data.<\/p>\n","protected":false},"excerpt":{"rendered":"

Analyse. Data og propaganda er en ubehagelig kombination. Den igangv\u00e6rende amerikanske valgkamp s\u00e6tter nye standarder…<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,40,108,42],"tags":[497,54,474,499,493,472,495,501],"class_list":["post-1536","post","type-post","status-publish","format-standard","hentry","category-analyser","category-demokrati","category-nyt","category-overvagning","tag-aclu","tag-facebook","tag-five-factor-model","tag-michael-zimmer","tag-psykografi","tag-ted-cruz","tag-the-guardian","tag-washington-post"],"yoast_head":"\nData er n\u00f8glen til republikanernes f\u00f8lelser · Dataetisk Tænkehandletank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataethics.eu\/da\/data-er-noeglen-til-republikanernes-foelelser\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data er n\u00f8glen til republikanernes f\u00f8lelser · Dataetisk Tænkehandletank\" \/>\n<meta property=\"og:description\" content=\"Analyse. 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