{"id":15357,"date":"2023-11-17T07:48:39","date_gmt":"2023-11-17T06:48:39","guid":{"rendered":"https:\/\/dataethics.eu\/?p=15357"},"modified":"2023-11-17T07:51:16","modified_gmt":"2023-11-17T06:51:16","slug":"traengte-medier-i-kamp-for-at-faa-rige-tech-virksomheder-til-at-dele-i-porten","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/traengte-medier-i-kamp-for-at-faa-rige-tech-virksomheder-til-at-dele-i-porten\/","title":{"rendered":"Tr\u00e6ngte medier i kamp for at f\u00e5 rige tech virksomheder til at dele i porten"},"content":{"rendered":"\n

(The illustration is AI-generated by Adobe Firefly which tells us that it is trained only on consented material)<\/em><\/p>\n\n\n\n

Medier \u00f8nsker en fair indt\u00e6gtsdeling med tech virksomheder, der tjener annoncekroner p\u00e5 deres indhold. Med AI-tjenester er konflikten intensiveret. <\/strong><\/p>\n\n\n\n

Analyse. Google og Facebook skylder publicistiske medier rigtig mange penge, fordi de tjener annoncekroner ved hj\u00e6lp af deres indhold. Bare i USA ville Google skulle betale 17,5% af sit annoncesalg – cirka 10 mia dollars om \u00e5ret – mens Meta skulle hoste op med 6,6%, – cirka 2 mia dollars om \u00e5ret, hvis der var tale om en fair indt\u00e6gtsdeling. S\u00e5dan lyder konklusionen i en ny uafh\u00e6ngig rapport Paying for News: What Google and Meta Owe US Publishers <\/em>fra Columbia University.<\/a><\/p>\n\n\n\n

Her taler vi kun om s\u00f8gemaskinens og det sociale medies brug af journalistisk indhold til at generere trafik og engagement og dermed annonceindt\u00e6gter. Mange lande, inklusive Danmark, har indf\u00f8rt love, der giver medierne ret til at kr\u00e6ve betaling, og forhandlinger er ogs\u00e5 i gang, men der er ikke sat bel\u00f8b p\u00e5, og det er op ad bakke, for Google og Facebook fors\u00f8ger at undg\u00e5 at betale. Google siger, if\u00f8lge Semafor Media<\/a>, at max 2% af alle s\u00f8gninger, som jo generer annonceindt\u00e6gter, er relateret til nyheder. Selv med denne lave procent ville det betyde, at de tr\u00e6ngte medier kunne deles om rigtig mange penge fra Google. <\/p>\n\n\n\n

Inden denne problemstilling er l\u00f8st, tr\u00e6nger en ny sig dog p\u00e5. AI-virksomheder som Google, Meta og OpenAI\/Microsoft har lanceret popul\u00e6re generative AI-tjenester som Bard, Llama og ChatGPT. For at kunne g\u00f8re det har de st\u00f8vsuget (skrabet) al indhold fra Internettet, ogs\u00e5 mediernes, uden at sp\u00f8rge om lov f\u00f8rst. Al det indhold bruges til at tr\u00e6ne og udvikle de kunstigt intelligente tjenester.<\/p>\n\n\n\n

De amerikanske AI-virksomheder mener, at de skal have indholdet gratis for at sikre fremskridt og innovation og for at USA fortsat kan konkurrere med Kina. De siger, at det er det, der i lovgivningen hedder ‘fair use’ at skrabe indhold <\/a>fra nettet fuldst\u00e6ndig ligesom Google engang fik en afg\u00f8relse i USA om, at det var ‘fair use’ at downloade alle b\u00f8ger og stille dem gratis til r\u00e5dighed for alle. <\/p>\n\n\n\n

Ikke fair use<\/strong><\/p>\n\n\n\n

Medierne argumenterer for det stik modsatte. De skriver i et White Paper udgivet af medierne selv,<\/a> at AI-virksomhederne har brugt deres indhold mellem 5 og 100 gange mere hyppigt til deres AI-tjenester end andet indhold p\u00e5 nettet, og at der ikke er tale om fair use, blandt andet fordi AI-virksomhederne;<\/p>\n\n\n\n

– profiterer p\u00e5 mediernes indhold via kommercielle produkter, <\/p>\n\n\n\n

– bruger mediernes indhold til at konkurrere med medierne og <\/p>\n\n\n\n

– ikke bruger medierne indhold v\u00e6sentligt forskelligt fra den m\u00e5de medierne bruger indholdet p\u00e5.<\/p>\n\n\n\n

Argumenterne er i forhold til amerikansk ophavsretslovgivning. I EU er vi som altid skrappere og tillader slet ikke ‘fair use’ i samme ustr\u00e6kning som i USA. <\/p>\n\n\n\n

Licensaftaler bliver peanuts<\/strong><\/p>\n\n\n\n

Mange medier mener, at AI-virksomhederne ogs\u00e5 her b\u00f8r indg\u00e5 licensaftaler og hoste op med en fair indt\u00e6gtsdeling til dem. Det h\u00e5b n\u00e6rer ogs\u00e5 danske medier. Men modsat tidligere, hvor de lagde alt deres indhold gratis ud p\u00e5 nettet, s\u00e5 er de lidt smartere denne gang. Langt de fleste – inklusive DR<\/a> som ellers ikke plejer at st\u00f8tte de kommercielle medier – har nu blokeret for, at AI-virksomhederne fortsat kan skrabe indhold. Det er det eneste rigtige at g\u00f8re, for hvorfor hj\u00e6lpe dem med at g\u00f8re deres produkt bedre, n\u00e5r de ikke f\u00e5r noget igen?<\/p>\n\n\n\n

Medierne h\u00e5ber, at blokeringen stiller dem bedre i forhandlingerne om licensaftaler.  Og det er her, jeg tror det bliver mere end sv\u00e6rt. N\u00e5r der bliver sat bel\u00f8b p\u00e5 de licensaftaler, bliver der h\u00f8jst tale om peanuts. Efter at have fulgt de store tech-virksomheder t\u00e6t over par \u00e5rtier, er det sv\u00e6rt at forestille sig, at der bliver tale om en fair share. Ja, Meta siger det faktisk direkte til de amerikanske myndigheder i en h\u00f8ringsproces om en ny lov<\/a>, der m\u00e5ske kan give medierne en fair share, at medierens indhold er ‘helt ubetydeligt’ i de store databaserede AI-tjenester, s\u00e5 ‘en rimelig royalty vil v\u00e6re utroligt lille’.<\/p>\n\n\n\n

Ja, AI-virksomhederne k\u00e6mper bravt for ikke at betale for noget, de mener, at de har retm\u00e6ssigt adgang til. Netop derfor skal danske medier bruge deres gode, faktatjekkede indhold til at skabe bedre danske, nordiske og europ\u00e6iske AI-tjenester, som \u00e9r i gang med at blive udviklet. Pyt med at det tager lidt tid. Det g\u00f8r lovlige, demokratiske og etiske processer som regel. <\/p>\n\n\n\n

(The illustration is AI-generated by Adobe Firefly which tells us that it is trained only on consented material)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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