{"id":15284,"date":"2023-11-03T17:28:10","date_gmt":"2023-11-03T16:28:10","guid":{"rendered":"https:\/\/dataethics.eu\/?p=15284"},"modified":"2023-11-03T17:28:40","modified_gmt":"2023-11-03T16:28:40","slug":"gdpr-er-det-vi-skal-dataetik-er-det-vi-vil","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/gdpr-er-det-vi-skal-dataetik-er-det-vi-vil\/","title":{"rendered":"“GDPR er det, vi skal. Dataetik er det, vi vil”"},"content":{"rendered":"\n

Emento er en af de mest dataetiske virksomheder i Danmark. Dataetikken bruges til at skabe nye muligheder fremfor at v\u00e6re en begr\u00e6nsning. <\/strong><\/p>\n\n\n\n

Ementos hjemmeside er befriende fri for enhver form for cookie-banner. Hjemmesiden er nemlig fuldkommen strippet for tredjepart-cookies – inklusive Google Analytics. De er valgt helt fra, fordi det er uigennemskueligt, hvad data bruges til, og hvem de deles med. If\u00f8lge GDPR m\u00e5 man godt bruge tredjepart-cookies, hvis man bare g\u00f8r det p\u00e5 den m\u00e5de, som loven foreskriver. Men m\u00e5ske man ogs\u00e5 vil v\u00e6re dataetiske og helt fjerne de sm\u00e5 spioner<\/em>, der deler data med i tusindvis af andre virksomheder i ad-tech industrien?<\/p>\n\n\n\n

Emento, der s\u00e6lger en digital forl\u00f8bguides-platform til bl.a. sundhedssektoren, har vundet<\/a> den f\u00f8rste dataetiske pris i Danmark<\/a>. Virksomheden t\u00e6nker over alt, hvad de g\u00f8r og ikke g\u00f8r med data, og det lykkedes is\u00e6r i forankringen af arbejdet med dataetik p\u00e5 tv\u00e6rs af virksomheden. Dataetik er ikke et projekt eller en opgave. Det er en forretningsstrategi, siger Lyng Salling, Hun er virksomhedens DPO og kom til Emento, da de kun var seks ansatte. Som uddannet i Innovation Management var hun den eneste, der ikke havde en teknisk baggrund. Derfor landede der hurtigt opgaver p\u00e5 hendes skrivebord, som handlede om databeskyttelse.\u00a0<\/p>\n\n\n\n

“For ikke-jurister er GDPR alts\u00e5 lidt sv\u00e6r at danse med. Jeg havde brug for at tage udgangspunkt i sund fornuft og noget, der var nemmere at arbejde med, s\u00e5 vi tog udgangspunkt i DataEthics.eu’s dataetiske principper,” <\/em>forklarer Lyng Salling. <\/p>\n\n\n\n

Hun har en uddannelse som DPO (Data Protection Officer) og hun l\u00e6ner sig ogs\u00e5 op af en gruppe af jurister, som Emento har tilknyttet som eksterne DPO’er. Samarbejdet bidrager til en dybdeg\u00e5ende forst\u00e5else og efterlevelse af GDPR, som man selvf\u00f8lgelig skal f\u00f8r man kan tale om dataetik. Ementos GDPR-compliance revideres via ISAE3000 – alts\u00e5 hvor eksterne revisorer auditerer alt, hvad der er relateret til GDPR. <\/p>\n\n\n\n

Lyng Salling synes dog, at Emento med dataetikken kan favne bredere end GDPR. Det handler om grundl\u00e6ggende menneskerettigheder og omhandler derfor ogs\u00e5 kommende reguleringer som NIS2 og AI act. Det g\u00f8r det nemmere at indarbejde i virksomhedeskulturen og forretningsstrategien. <\/p>\n\n\n\n

Dansk cloud-tjeneste<\/strong><\/p>\n\n\n\n

Modsat de fleste andre danske virksomheder bruger Emento ikke store amerikanske cloud-tjenester. Sundhedsmyndighederne k\u00f8ber hosting via Emento, og Emento har derfor v\u00e6ret igennem en grundig udv\u00e6lgelsesproces. I Tyskland bruger de en tysk l\u00f8sning, og i Danmark bruger de en dansk l\u00f8sning.<\/p>\n\n\n\n

Derudover er Emento meget bevidst i sit valg af tjenester og s\u00e6tter default\u00a0 indstillinger til ikke at dele data. Hvis det ikke kan lade sig g\u00f8re, finder de et alternativ, f.eks. bruger de Deepl.com<\/a> fremfor Google Translate, fordi de med de sidste ikke ved, hvor data lagres.\u00a0<\/p>\n\n\n\n

N\u00e5r loven skygger<\/strong><\/p>\n\n\n\n

Lyng Salling, der har arbejdet med dataetikken i snart seks \u00e5r, sidder med en konkret udfordring, hvor GDPR forhindrer dem i at v\u00e6re dataetiske. <\/p>\n\n\n\n

“Under GDPR har man en oplysningspligt overfor brugerne. De fleste har en privatlivspolitik til det, men vi er kun dataansvarlige for patienternes profiler i vores system, s\u00e5 vi skal kun oplyse patienterne om data i deres profil, mens sundhedsv\u00e6senet er ansvarlige for data i forbindelse med deres forl\u00f8b. S\u00e5 patienterne skal l\u00e6se b\u00e5de vores og det offentliges privatlivspolitik. Fordi vi har det her princip om gennemskuelighed og transparens valgte vi at informere patienterne om det hele i vores privatlivspolitik, men det m\u00e5 vi ikke. Det skal vi slette. S\u00e5 p\u00e5 den m\u00e5de forhindrer lovgivningen os i at v\u00e6re gennemskuelige og dataetiske.”<\/em><\/p>\n\n\n\n

I dag er der 25 medarbejdere i Danmark og 14 i Tyskland, og Emento kigger ind i flere sp\u00e6ndende internationale markeder. M\u00e5ske de vil inkludere dataetik i deres ISO-27002 kontrol rammev\u00e6rk, s\u00e5 der kommer eksterne audit\u00f8rer p\u00e5, der kan bekr\u00e6fte at det de siger, g\u00f8r de ogs\u00e5. <\/p>\n\n\n\n

Kunstig intelligens udfordrer<\/strong><\/p>\n\n\n\n

En anden stor udfordring er AI. Emento har i dag en ‘acceptable use policy’ omkring generativ AI, GenAI. De har planlagt en AI-uge hvor alle medarbejdere skal have en grundig forst\u00e5else for GenAI. Herefter f\u00e5r de til opgave at komme med bud p\u00e5, hvordan AI kan l\u00f8fte deres arbejdsopgaver. De kommer i f\u00e6llesskab til at have nogle diskussioner om dataetiske og sikkerhedsm\u00e6ssige overvejelser for hvert forslag. <\/p>\n\n\n\n

Lyng Salling fort\u00e6ller, at Emento stiller samme dataetiske krav til deres leverand\u00f8rer som de stiller til sig selv.<\/p>\n\n\n\n

“Men det er vigtigt for mig at understrege, at vi bruger dataetik til at skabe muligheder. Vi tr\u00e6ffer valg og fravalg. Og det handler f\u00f8rst og fremmest om hvordan vi kan bruge data p\u00e5 en positiv og ansvarlig m\u00e5de.”<\/em><\/p>\n\n\n\n

Lyng Salling er ogs\u00e5 ydmyg og realistisk, n\u00e5r hun s\u00e6tter dataetik-baren for Emento.<\/p>\n\n\n\n

“Vi fors\u00f8ger s\u00e5 vidt muligt at give ud af vores viden om dataetik, s\u00e5 andre kan starte et sted, der giver mening for dem. Vi selv pr\u00f8ver at skabe en meningsfuld balance mellem vores holdning til dataetik og s\u00e5 forretningens gang, men med de fravalg og tilvalg vi tager, s\u00f8rger vi for, at vi uanset hvad har ro i mav<\/em>en.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Emento er en af de mest dataetiske virksomheder i Danmark. Dataetikken bruges til at skabe…<\/p>\n","protected":false},"author":1,"featured_media":15285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,3664,108],"tags":[166,4141,4142],"class_list":["post-15284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forretningsmodeller","category-uncategorized-da","category-nyt","tag-dataetik","tag-emento","tag-lyng-salling"],"yoast_head":"\n"GDPR er det, vi skal. 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