{"id":14893,"date":"2023-06-12T20:09:49","date_gmt":"2023-06-12T19:09:49","guid":{"rendered":"https:\/\/dataethics.eu\/?p=14893"},"modified":"2023-06-20T10:58:16","modified_gmt":"2023-06-20T09:58:16","slug":"seks-maader-big-tech-manifesterer-sin-soft-power","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/seks-maader-big-tech-manifesterer-sin-soft-power\/","title":{"rendered":"Seks m\u00e5der Big Tech manifesterer sin ‘soft power’"},"content":{"rendered":"\n

Vi har identificeret seks str\u00f8mninger, som er vores fortolkning af, hvordan Big Tech har manifesteret soft power i Danmark b\u00e5de det seneste \u00e5rti – hvad de har opn\u00e5et – og hvor deres satsning ligger nu. Denne udl\u00e6gning af str\u00f8mninger er hverken systematisk eller normativt d\u00e6kkende, men h\u00e5bet er, at den kan v\u00e6re med til at kaste lys p\u00e5, hvad vi som samfund skal v\u00e6re opm\u00e6rksomme p\u00e5. <\/strong><\/p>\n\n\n\n

Den f\u00f8rste str\u00f8mning er delvist betinget af, at vi i Danmark har en h\u00f8j grad af tillid til hinanden og til de offentlige institutioner. Derfor kan det give god mening at f\u00e5 det offentlige Danmark til at k\u00f8be ind p\u00e5 \u00e9n som virksomhed, <\/em><\/strong>hvilket er den f\u00f8rste str\u00f8mning. Det kan fungere som en bl\u00e5stempling og dermed give indtryk af at \u2018s\u00e5 er det nok clearet og lovligt, og s\u00e5 kan det fint bruges ude i lokalsamfundet\u2019. Eksempelvis hvis et lokalt erhvervscenter promoverer Google Analytics som de har gjort i N\u00e6stved, s\u00e5 kan det v\u00e6re fordi Erhvervsstyrelsen har bl\u00e5stemplet v\u00e6rkt\u00f8jet. Hvis skolerne bruger Google, s\u00e5 er det nok en ikke bare lovlig men ogs\u00e5 god og n\u00f8dvendig l\u00f8sning. Og hvis en minister klipper det r\u00f8de b\u00e5nd til en meget stor kvante-investering fra Microsoft, s\u00e5 er de billeder noget af den bedste PR, en virksomhed kan f\u00e5. N\u00e5r Microsoft sidder ved bordenden i det offentlige Digitaliseringsr\u00e5d, s\u00e5 kan vi fuldt ud stole p\u00e5 denne virksomhed. <\/p>\n\n\n\n

“Det, der ofte sker n\u00e5r Big Tech samarbejder med det offentlige er, at f\u00f8rstn\u00e6vnte positionerer sig som ekstra-statslige og uundg\u00e5elige akt\u00f8rer i forhold til at opretholde den offentlige sektor – snarere end en privat akt\u00f8r, der skal tjene penge,”<\/em> p\u00e5peger den danske forsker Lucas Cone. <\/p>\n\n\n\n

Det handler ogs\u00e5 jf. Cone om, at Big Tech har flyttet sit narrativ fra disruption og ‘break things’ til \u2018infrastruktur\u2019. <\/em><\/strong>Dette er den anden str\u00f8mning. Microsoft og Amazon huser f.eks. en del kvante-virksomheder i deres cloud. Og Google er lykkes med at itales\u00e6tte sig selv som v\u00e6rende lig med digitaliseringen, hvilket blev understreget, da Datatilsynet i 2022 erkl\u00e6rede Google Analytics ulovlig som udgangspunkt, og det l\u00f8d s\u00e5dan fra IT-Branchen: Datatilsynet risikerer at slukke for Internettet<\/em>. Politikere offentligg\u00f8r deres nyheder p\u00e5 Facebook, politiet kommunikerer via Twitter, og b\u00f8rn og for\u00e6ldre og l\u00e6rere kommunikerer p\u00e5 Aula, som lagrer sine data hos Amazon Web Services. Google og Microsoft kan siges at dele den danske folkeskole.<\/p>\n\n\n\n

Det er ikke blevet s\u00e5dan ud af det bl\u00e5. For et \u00e5rti siden var det repr\u00e6sentanter fra den offentlige sektor, herunder KL, og private erhvervsfolk, som drog til Silicon Valley eller deltog i kurser i SingularityU, den danske afdeling af Silicon Valleys Singularity University (i \u00f8vrigt eneste udenlandske filial). De pr\u00e6dikede ‘eksponentiel v\u00e6kst’ og ‘disruption’, og regeringen nedsatte et Disruptionr\u00e5d i 2017 uden debat om, at disruption betyder omkalfatring af (vende op og ned p\u00e5) samfundet. Det f\u00e6nomen, som blev d\u00e6kket fint af Facebooks tidlige slogan ‘Move Fast and Break Things\u2019. <\/p>\n\n\n\n

I mange \u00e5r har Big Tech haft succes med at afholde frokoster og mini-events, hvor eksperter og presse indkaldes, m\u00e5ske for at m\u00f8de en af deres \u2019hot shots\u2019, og Big Tech-repr\u00e6sentanter fors\u00f8ger at skrive indl\u00e6g for eller imod ny lovgivning sammen med anerkendte eksperter for enten at vise sig p\u00e5 borgernes side eller f\u00e5 et bl\u00e5stempel. De finder f\u00e6lles sager med f.eks. ngo\u2019er eller t\u00e6nketanke. Og befolkningen bliver naturligvis begejstrede, n\u00e5r mange sm\u00e5 organisationer, skoler og virksomheder f\u00e5r penge af den store amerikanske tech-virksomhed, som det er tilf\u00e6ldet i Odense. Det kan handle om \u00f8konomisk support, i relationsopbygning, uformel networking og m\u00e5ske endda en form for hyggekultur <\/em>– <\/strong>og det er den tredje str\u00f8mning. Denne relationsopbygning fors\u00f8ges ogs\u00e5 opbygget ved at give forskere s\u00e5kaldte unrestricted gifts, ikke for at p\u00e5virke forskningen, men for vidensdeling og for at blive ‘set’ sammen med dem. I l\u00f8bet af de senere \u00e5r er den kritiske forst\u00e5else af Big Tech blomstret, hvilket blandt andet kan ses i regeringens Hvidbog vedr\u00f8rende Techgiganter. <\/p>\n\n\n\n

Derfor kan det ogs\u00e5 v\u00e6re gavnligt for Big Tech at g\u00e5 ud i offentligheden eller tale med politkere under andre navne eller i <\/em>forkl\u00e6dning af andre organisationer – som f.eks. kan v\u00e6re s\u00e5kaldte skyggeorganisationer.<\/em><\/strong> Det er den fjerde str\u00f8mning, og et af de store problemer i EU if\u00f8lge parlamentariker Christel Schaldemose. Hvis det er en fra Google, der ringer for at f\u00e5 et m\u00f8de om en sag, vil man m\u00e5ske v\u00e6re ekstra opm\u00e6rksom p\u00e5 de \u00f8konomiske interesser, men hvis det er en organisation, der har et navn, som lyder almennyttigt, s\u00e5 er paraderne ikke oppe. Big Tech opererer ogs\u00e5 med skyggeorganisationer i Danmark. Vi beskriver \u00e9n, nemlig ‘European Independent Media Publishers’, EIMP, som den danske brancheorganisation Nye Medier er medlem af. Direkt\u00f8ren i EIMP er en Google-betalt konsulent. En anden skyggelignende organisation er tidligere statsminister Anders Fogh Rasmussens ‘Copenhagen Democracy Summit’, som er t\u00e6t sammenv\u00e6vet med Big Tech. En r\u00e6kke digitale rettighedsorganisationer modtager ogs\u00e5 penge fra Big Tech uden at v\u00e6re skyggeorganisationer, som f.eks. den amerikanske digitale rettigheds-organisation Access Now, som Udenrigsministeriet og andre lande ogs\u00e5 st\u00f8tter. If\u00f8lge et interview med Corporate Europe kan Big Tech have interesser i at blive en del af disse grupper for derigennem at v\u00e6re med til at p\u00e5virke narrativerne indefra.<\/p>\n\n\n\n

En anden \u00e5rsag til, at der er behov for \u00e5rv\u00e5genhed er, at Big Tech har haft held med at betegne sig selv om etisk ansvarlige. D\u00e9t, vi ser som en form for ethics washing, <\/em><\/strong>og som udg\u00f8r den femte str\u00f8mning. Microsoft er blevet brugt som et dataetisk m\u00f8nstereksempel, bl.a. af Dataetisk R\u00e5d  og R\u00e5det for Digital Sikkerhed. Men med lanceringen af OpenAIs chatbot ChatGPT, som kun kunne lade sig g\u00f8re med hj\u00e6lp fra Microsoft, som har kapaciteten til s\u00e5dan en satsning, satte tech-giganten gang i et verdensomsp\u00e6ndende AI-kapl\u00f8b, hvorved det ansvarlige ved Microsoft i manges \u00f8jne er fordampet. Men Microsofts software sidder rigtig mange steder i den danske offentlige forvaltnings computere, og p\u00e5 cirka halvdelen folkeskoleb\u00f8rnenes computere. Den danske CEO, Nanna Bule fra Microsoft blev udpeget som formand for regerings Digitaliseringsr\u00e5d (hun har siden skiftet job til Goldmann Sachs).<\/p>\n\n\n\n

Det samme g\u00e6lder Big Techs charmeoffensiv over for det unge segment i samfundet<\/em><\/strong>, som er den sidste str\u00f8mning, vi har identificeret. Nutidens b\u00f8rn og unge er morgendagens forbrugere. Selvom det ikke i sig selv er nyt, s\u00e5 sidder Microsoft og Google i dag p\u00e5 folkeskolernes infrastruktur, og udrulningen har v\u00e6ret massiv i l\u00f8bet af det sidste \u00e5rti. Ogs\u00e5 danske PhD-studerende tager fra studiet i en periode for til en h\u00f8j l\u00f8n at arbejde for Big Tech-virksomheder enten her eller i USA. Og unge er blevet sendt til Silicon Valley som en del af Facebooks ‘Future Squad’ via Ungdomsbureauet. De helt unge er morgendagens forbrugere og beslutningstagere, og det giver mening set fra en virksomhedsvinkel at f\u00e5 de unge borgere og forbrugere ombord i ens univers. <\/p>\n\n\n\n

Se hele vores rapport Big Tech’s Soft Power i Danmark 20.6.23<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Vi har identificeret seks str\u00f8mninger, som er vores fortolkning af, hvordan Big Tech har manifesteret…<\/p>\n","protected":false},"author":50,"featured_media":14980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3664,108],"tags":[4002,4122,4121],"class_list":["post-14893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-da","category-nyt","tag-big-tech-da","tag-soft-power","tag-softpower"],"yoast_head":"\nSeks m\u00e5der Big Tech manifesterer sin 'soft power' · Dataetisk Tænkehandletank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataethics.eu\/da\/seks-maader-big-tech-manifesterer-sin-soft-power\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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