{"id":13146,"date":"2022-02-05T15:03:27","date_gmt":"2022-02-05T15:03:27","guid":{"rendered":"https:\/\/dataethics.eu\/?p=13146"},"modified":"2022-02-06T10:57:10","modified_gmt":"2022-02-06T10:57:10","slug":"tech-advisor-to-norway-stop-using-google-analytics","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/tech-advisor-to-norway-stop-using-google-analytics\/","title":{"rendered":"Tech Advisor to Norway: Stop Using Google Analytics"},"content":{"rendered":"\n<p><em>By Luise S\u00f8e and Pernille Tranberg<\/em><\/p>\n\n\n\n<p>Is it fair that public websites in Norway participate in letting companies like Google and Facebook track their citizens and collect data about them?<\/p>\n\n\n\n<p>Such was the question by Tore Tenn\u00f8e, head of Teknologir\u00e5det in Norway, who advises the government in how to deal with tech at <a href=\"https:\/\/www.datatilsynet.no\/aktuelt\/aktuelle-nyheter-2022\/personverndagen-2022\/\">a conference<\/a> held by the Norwegian Data Protection Agency: Is the Public Sector Too Dependent on Big Tech?<\/p>\n\n\n\n<p>Bj\u00f8rn Tenn\u00f8e&#8217;s answer was a clear no.<\/p>\n\n\n\n<p><em>&#8220;The public sector has a special responsibility towards their citizens,&#8221;<\/em> he said. <em>&#8220;It is most likely illegal. The public sector can change this with laws and by changing their public procurement<\/em>.&#8221; <\/p>\n\n\n\n<p>Teknologir\u00e5det in Norway did research a lot of public websites using the tools <a href=\"https:\/\/themarkup.org\/blacklight\">Blacklight Realtime<\/a>, developed by The MarkUp. It checked 60 municipalities, 100+ companies, Stortinget and others.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"928\" height=\"500\" src=\"https:\/\/dataethics.eu\/wp-content\/uploads\/2022\/02\/tore8.jpg\" alt=\"\" class=\"wp-image-13161\" srcset=\"https:\/\/dataethics.eu\/wp-content\/uploads\/2022\/02\/tore8.jpg 928w, https:\/\/dataethics.eu\/wp-content\/uploads\/2022\/02\/tore8-300x162.jpg 300w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><\/figure>\n\n\n\n<p>&#8220;<em>Users are tracked on 80% of all the websites. Mostly by Google. 79% use Google Analytics. That is a monopoly situation. It is free but we pay with data,&#8221; <\/em>he said.<\/p>\n\n\n\n<p>Tenn\u00f8e was pretty chocked that for example Sivilombudet, who is trying to create fairness in the society, LDO who works against discrimination and Oslo Municipality are all an active part of the surveillance economy by using trackers.<\/p>\n\n\n\n<p>And he explained why the use of GA is not only unethical but illegal according <a href=\"https:\/\/noyb.eu\/en\/austrian-dsb-eu-us-data-transfers-google-analytics-illegal\">to the Austrian DPA<\/a>. It sends data to the US, which is not considered a safe third-country. Data cannot be anonymised as Google has so many personal data on Norwegians.<\/p>\n\n\n\n<p>He advised the public sector websites to find alternatives to GA, to use data minimalisation and<br><em>&#8220;Pay with money, not data. The public sector should NOT participate in the surveillance economy,&#8221;<\/em> he said.<\/p>\n\n\n\n<p>Also read our <a href=\"https:\/\/dataethics.eu\/publicprocurement\/\">White Paper On Data and AI Ethics in Public Procurement <\/a><br><a href=\"https:\/\/www.datatilsynet.no\/aktuelt\/aktuelle-nyheter-2022\/personverndagen-2022\/\">You can see the conference here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Luise S\u00f8e and Pernille Tranberg Is it fair that public websites in Norway participate&#8230;<\/p>\n","protected":false},"author":8,"featured_media":13165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,9,370],"tags":[3902,565,404,3901,3900],"class_list":["post-13146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dataregulation","category-latest-news","category-news","tag-blacklight","tag-google-analytics","tag-norway","tag-teknlogirade","tag-tore-tennoe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tech Advisor to Norway: Stop Using Google Analytics &#183; Dataetisk T&aelig;nkehandletank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataethics.eu\/da\/tech-advisor-to-norway-stop-using-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tech Advisor to Norway: Stop Using Google Analytics &#183; Dataetisk T&aelig;nkehandletank\" \/>\n<meta property=\"og:description\" content=\"By Luise S\u00f8e and Pernille Tranberg Is it fair that public websites in Norway participate...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dataethics.eu\/da\/tech-advisor-to-norway-stop-using-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Dataetisk T&aelig;nkehandletank\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-05T15:03:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-06T10:57:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dataethics.eu\/wp-content\/uploads\/2022\/02\/tore-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"614\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dataethics\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dataethicseu\" \/>\n<meta name=\"twitter:site\" content=\"@dataethicseu\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dataethics\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/tech-advisor-to-norway-stop-using-google-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/tech-advisor-to-norway-stop-using-google-analytics\\\/\"},\"author\":{\"name\":\"Dataethics\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#\\\/schema\\\/person\\\/e12ef507b252271eeded4c747773df4c\"},\"headline\":\"Tech Advisor to Norway: Stop Using Google Analytics\",\"datePublished\":\"2022-02-05T15:03:27+00:00\",\"dateModified\":\"2022-02-06T10:57:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/tech-advisor-to-norway-stop-using-google-analytics\\\/\"},\"wordCount\":314,\"publisher\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/tech-advisor-to-norway-stop-using-google-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/tore-1.jpg\",\"keywords\":[\"blacklight\",\"Google Analytics\",\"Norway\",\"teknlogir\u00e5de\",\"Tore Tenn\u00f8e\"],\"articleSection\":[\"Data Regulation\",\"Latest News\",\"News\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/tech-advisor-to-norway-stop-using-google-analytics\\\/\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/tech-advisor-to-norway-stop-using-google-analytics\\\/\",\"name\":\"Tech Advisor to Norway: Stop Using Google Analytics &#183; Dataetisk T&aelig;nkehandletank\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/tech-advisor-to-norway-stop-using-google-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/tech-advisor-to-norway-stop-using-google-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/tore-1.jpg\",\"datePublished\":\"2022-02-05T15:03:27+00:00\",\"dateModified\":\"2022-02-06T10:57:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/tech-advisor-to-norway-stop-using-google-analytics\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dataethics.eu\\\/da\\\/tech-advisor-to-norway-stop-using-google-analytics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/tech-advisor-to-norway-stop-using-google-analytics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/tore-1.jpg\",\"contentUrl\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/tore-1.jpg\",\"width\":1000,\"height\":614},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/tech-advisor-to-norway-stop-using-google-analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tech Advisor to Norway: Stop Using Google Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#website\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/\",\"name\":\"Dataetisk T\u00e6nkehandletank\",\"description\":\"Alt om data-etik\",\"publisher\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#organization\",\"name\":\"Data Ethics\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/logo_yellow.png\",\"contentUrl\":\"https:\\\/\\\/dataethics.eu\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/logo_yellow.png\",\"width\":124,\"height\":151,\"caption\":\"Data Ethics\"},\"image\":{\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/dataethicseu\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/#\\\/schema\\\/person\\\/e12ef507b252271eeded4c747773df4c\",\"name\":\"Dataethics\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g\",\"caption\":\"Dataethics\"},\"url\":\"https:\\\/\\\/dataethics.eu\\\/da\\\/author\\\/dataethics\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tech Advisor to Norway: Stop Using Google Analytics &#183; Dataetisk T&aelig;nkehandletank","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dataethics.eu\/da\/tech-advisor-to-norway-stop-using-google-analytics\/","og_locale":"da_DK","og_type":"article","og_title":"Tech Advisor to Norway: Stop Using Google Analytics &#183; Dataetisk T&aelig;nkehandletank","og_description":"By Luise S\u00f8e and Pernille Tranberg Is it fair that public websites in Norway participate...","og_url":"https:\/\/dataethics.eu\/da\/tech-advisor-to-norway-stop-using-google-analytics\/","og_site_name":"Dataetisk T&aelig;nkehandletank","article_published_time":"2022-02-05T15:03:27+00:00","article_modified_time":"2022-02-06T10:57:10+00:00","og_image":[{"width":1000,"height":614,"url":"https:\/\/dataethics.eu\/wp-content\/uploads\/2022\/02\/tore-1.jpg","type":"image\/jpeg"}],"author":"Dataethics","twitter_card":"summary_large_image","twitter_creator":"@dataethicseu","twitter_site":"@dataethicseu","twitter_misc":{"Skrevet af":"Dataethics","Estimeret l\u00e6setid":"2 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dataethics.eu\/da\/tech-advisor-to-norway-stop-using-google-analytics\/#article","isPartOf":{"@id":"https:\/\/dataethics.eu\/da\/tech-advisor-to-norway-stop-using-google-analytics\/"},"author":{"name":"Dataethics","@id":"https:\/\/dataethics.eu\/da\/#\/schema\/person\/e12ef507b252271eeded4c747773df4c"},"headline":"Tech Advisor to Norway: Stop Using Google Analytics","datePublished":"2022-02-05T15:03:27+00:00","dateModified":"2022-02-06T10:57:10+00:00","mainEntityOfPage":{"@id":"https:\/\/dataethics.eu\/da\/tech-advisor-to-norway-stop-using-google-analytics\/"},"wordCount":314,"publisher":{"@id":"https:\/\/dataethics.eu\/da\/#organization"},"image":{"@id":"https:\/\/dataethics.eu\/da\/tech-advisor-to-norway-stop-using-google-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/dataethics.eu\/wp-content\/uploads\/2022\/02\/tore-1.jpg","keywords":["blacklight","Google Analytics","Norway","teknlogir\u00e5de","Tore Tenn\u00f8e"],"articleSection":["Data Regulation","Latest News","News"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/dataethics.eu\/da\/tech-advisor-to-norway-stop-using-google-analytics\/","url":"https:\/\/dataethics.eu\/da\/tech-advisor-to-norway-stop-using-google-analytics\/","name":"Tech Advisor to Norway: Stop Using Google Analytics &#183; Dataetisk T&aelig;nkehandletank","isPartOf":{"@id":"https:\/\/dataethics.eu\/da\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dataethics.eu\/da\/tech-advisor-to-norway-stop-using-google-analytics\/#primaryimage"},"image":{"@id":"https:\/\/dataethics.eu\/da\/tech-advisor-to-norway-stop-using-google-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/dataethics.eu\/wp-content\/uploads\/2022\/02\/tore-1.jpg","datePublished":"2022-02-05T15:03:27+00:00","dateModified":"2022-02-06T10:57:10+00:00","breadcrumb":{"@id":"https:\/\/dataethics.eu\/da\/tech-advisor-to-norway-stop-using-google-analytics\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dataethics.eu\/da\/tech-advisor-to-norway-stop-using-google-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/dataethics.eu\/da\/tech-advisor-to-norway-stop-using-google-analytics\/#primaryimage","url":"https:\/\/dataethics.eu\/wp-content\/uploads\/2022\/02\/tore-1.jpg","contentUrl":"https:\/\/dataethics.eu\/wp-content\/uploads\/2022\/02\/tore-1.jpg","width":1000,"height":614},{"@type":"BreadcrumbList","@id":"https:\/\/dataethics.eu\/da\/tech-advisor-to-norway-stop-using-google-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/dataethics.eu\/da\/"},{"@type":"ListItem","position":2,"name":"Tech Advisor to Norway: Stop Using Google Analytics"}]},{"@type":"WebSite","@id":"https:\/\/dataethics.eu\/da\/#website","url":"https:\/\/dataethics.eu\/da\/","name":"Dataetisk T\u00e6nkehandletank","description":"Alt om data-etik","publisher":{"@id":"https:\/\/dataethics.eu\/da\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dataethics.eu\/da\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/dataethics.eu\/da\/#organization","name":"Data Ethics","url":"https:\/\/dataethics.eu\/da\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/dataethics.eu\/da\/#\/schema\/logo\/image\/","url":"https:\/\/dataethics.eu\/wp-content\/uploads\/2021\/04\/logo_yellow.png","contentUrl":"https:\/\/dataethics.eu\/wp-content\/uploads\/2021\/04\/logo_yellow.png","width":124,"height":151,"caption":"Data Ethics"},"image":{"@id":"https:\/\/dataethics.eu\/da\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/dataethicseu"]},{"@type":"Person","@id":"https:\/\/dataethics.eu\/da\/#\/schema\/person\/e12ef507b252271eeded4c747773df4c","name":"Dataethics","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2a37b78ba8d5c0e48febc609562f921747205a24e4c3be09a89475359e5a95e?s=96&d=mm&r=g","caption":"Dataethics"},"url":"https:\/\/dataethics.eu\/da\/author\/dataethics\/"}]}},"_links":{"self":[{"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/posts\/13146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/comments?post=13146"}],"version-history":[{"count":5,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/posts\/13146\/revisions"}],"predecessor-version":[{"id":13167,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/posts\/13146\/revisions\/13167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/media\/13165"}],"wp:attachment":[{"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/media?parent=13146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/categories?post=13146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dataethics.eu\/da\/wp-json\/wp\/v2\/tags?post=13146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}