{"id":13102,"date":"2022-01-27T18:02:40","date_gmt":"2022-01-27T18:02:40","guid":{"rendered":"https:\/\/dataethics.eu\/get-rid-of-the-green-buttons-they-are-pure-manipulation\/"},"modified":"2022-02-01T15:24:35","modified_gmt":"2022-02-01T15:24:35","slug":"get-rid-of-the-green-buttons-they-are-pure-manipulation","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/get-rid-of-the-green-buttons-they-are-pure-manipulation\/","title":{"rendered":"Ud med de gr\u00f8nne knapper. De manipulerer og er snart ulovlige"},"content":{"rendered":"\n

Med en ny lov fra EU er det slut med ‘dark patterns,’ som danske medier benytter i stor stil som en aktiv del af det overv\u00e5gende internet<\/strong><\/p>\n\n\n\n

I torsdag vedtog EU-parlamentet en ny lov, Digital Service Act, DSA<\/a>, som skal regulere digitale tjenester. Danske medier har mest fokuseret p\u00e5, at DSA giver publicistiske medier s\u00e6rstatus, s\u00e5 sociale medier ikke bare kan slette deres indhold, som de ofte g\u00f8r med indhold, der flages ulovligt og usandt. Men der er flere interessante aspekter, som medierne for l\u00e6ngst burde have udfoldet for deres brugere – og selv handlet p\u00e5.<\/p>\n\n\n\n

DSA giver europ\u00e6iske brugere ret til at f\u00e5 samme oplevelse p\u00e5 en hjemmeside uanset om de siger ja eller nej til m\u00e5lrettet, personaliseret markedsf\u00f8ring. Den form for markedsf\u00f8ring betyder massiv dataindsamling, datadeling og profilering af alle, der ikke siger fra. Der er nye krav om transparens; hvem st\u00e5r bag og hvorfor f\u00e5r jeg denne annonce. Det bliver forbudt at bruge sensitive data, f.eks. politisk, religi\u00f8s og seksuel orientering i personaliseringen. Og endelig bliver ‘dark patterns’ forbudt.<\/p>\n\n\n\n

Dark patterns er, n\u00e5r en hjemmeside via sit design lokker brugerne til at g\u00e5 i en bestemt retning, k\u00f8be eller sige ja til noget bestemt. Manipulation via design. Det kunne v\u00e6re, at man har gjort ja-knappen til tracking-cookies gr\u00f8n og nej-knappen gr\u00e5, eller at brugeren skal flere klik igennem for melde sig ud af overv\u00e5gningen. Eksemplet er specifikt n\u00e6vnt i DSA’en som et ‘dark pattern’, og derfor f\u00e5r mange danske medier travlt, for de er – som mange andre – storforbrugere af gr\u00f8nne ja-knapper. Et hurtigt opslag mandag viste, at det i hvert fald g\u00e6lder pol.dk, b.dk, dr.dk, tv2.dk, information.dk, version2.dk, bt.dk, eb.dk, jp.dk, fyens.dk, Mediawatch.dk, journalisten.dk, markedsf\u00f8ring.dk og kristeligt-dagblad.dk. Yngre medier som Zetland, kiosk.social og kontrast.dk g\u00f8r lidt det samme men er ikke s\u00e5 \u00e5benlyst manipulerende.<\/p>\n\n\n\n

S\u00e5 inden DSA’en bliver endeligt vedtaget i Ministerr\u00e5det – m\u00e5ske inden sommerferien, hvis det st\u00e5r til det franske lederskab – s\u00e5 kan de danske medier lige s\u00e5 godt oppe sig og f\u00e5 gjort lovliggjort deres hjemmesider. For selv om ‘dark patterns’ mod forventning skulle ryge ud af loven, s\u00e5 er det uetisk at manipulere sine brugere via design.<\/p>\n\n\n\n

Ingen demokratisering<\/strong>
Mange danske og europ\u00e6iske medier er helt sikkert glade for, at et forslag om helt at forbyde m\u00e5lrettet markedsf\u00f8ring blev nedstemt. De er nemlig selv en aktiv del af den massive overv\u00e5gning, der foreg\u00e5r. Demokratifork\u00e6mpere, privatlivsfokuserede virksomheder og ogs\u00e5 flere politikere som Christel Schaldemose, der var chefforhandler p\u00e5 DSA’en, gik ellers ind for et forbud, s\u00e5ledes kun s\u00e5kaldt kontekstuelle annoncer ville v\u00e6re lovlige. Her f\u00e5r du annoncerer for det, du s\u00f8ger efter, ikke fordi hjemmesiden kender dig s\u00e5 godt, at den kan forudse, hvad du er interesseret i.<\/p>\n\n\n\n

Chefredakt\u00f8ren for markedsf\u00f8ring.dk Andreas Marckmann Andreasen skriver p\u00e5 EU-Observer<\/a>, at 81% af de europ\u00e6iske mediers digitale indt\u00e6gter kommer fra annoncer. Han ved dog ikke, hvor mange der kommer fra de personaliserede eller fra de kontekstuelle, men han mener, at et forbud vil g\u00e5 ud over sm\u00e5- og mellemstore virksomheder. Ogs\u00e5 selv om det utvivlsomt er Google og Facebook, der inkasserer langt broderparten p\u00e5 m\u00e5lrettet annoncering.<\/p>\n\n\n\n

N\u00e5r hverken medierne eller EU bremser den urimelige brug af vores data, s\u00e5 det op til borgerne selv at sig nej. Det kan man g\u00f8re ved at installere ublockorigin.com<\/a> i sin Chrome browser, hvis man insisterer p\u00e5 at bruge Googles. Det er den eneste store browser, der bruger tracking-cookies som standardindstilling. Alternativt kan bruge andre gode browsere s\u00e5som Firefox, Brave, Safari og Vivaldi, for de blokerer alle automatisk for tracking-cookies og dermed for den massive overv\u00e5gning.<\/p>\n\n\n\n

<\/code><\/pre>\n\n\n\n
Denne artikel blev f\u00f8rst publiceret af Politiken<\/a><\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Med en ny lov fra EU er det slut med ‘dark patterns,’ som danske medier…<\/p>\n","protected":false},"author":1,"featured_media":13100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148,108],"tags":[3895,3896,3897,3898,3899],"class_list":["post-13102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-nyt","tag-dark-patterns-da","tag-digital-service-act-da","tag-dsa-da","tag-schaldemose-da","tag-targetted-advertising-da"],"yoast_head":"\nUd med de gr\u00f8nne knapper. 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