{"id":12824,"date":"2021-11-04T11:34:00","date_gmt":"2021-11-04T11:34:00","guid":{"rendered":"https:\/\/dataethics.eu\/?p=12824"},"modified":"2021-11-04T16:41:05","modified_gmt":"2021-11-04T16:41:05","slug":"ansvarlig-dataanvendelse-giver-oekonomiske-gevinster-for-danske-virksomheder","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/ansvarlig-dataanvendelse-giver-oekonomiske-gevinster-for-danske-virksomheder\/","title":{"rendered":"Ansvarlig dataanvendelse er en gevinst for danske virksomheder"},"content":{"rendered":"\n<p><strong>En ny unders\u00f8gelse viser, at virksomheders arbejde med it-sikkerhed, persondatabeskyttelse og dataetik p\u00e5virker deres konkurrenceevne. Dataetikken har s\u00e5 sm\u00e5t vundet indpas, men der er stort potentiale.<\/strong><br><br>Blandt virksomhederne i unders\u00f8gelsen vurderer 56%, at deres virksomhed bliver styrket, n\u00e5r de viser kunder og potentielle kunder, hvordan de arbejder med dataetik. Arbejdet med databeskyttelse er ogs\u00e5 en styrke. Her svarer 63%, at deres virksomhed er blevet styrket af at efterleve lovgivningen om persondatabeskyttelse. I forhold til it-sikkerhed er der 39% af de danske SMV\u2019er i unders\u00f8gelsen, der vurderer, at datasikkerhedsniveauet har betydning for deres konkurrenceevne. Ud af den samlede gruppe af adspurgte virksomheder vurderer 8% at arbejdet med dataansvarlighed som konkurrenceparameter giver \u00f8get oms\u00e6tning.<\/p>\n\n\n\n<p><strong>F\u00e5 konkrete dataetiske initiativer<\/strong><br>Unders\u00f8gelsen er den f\u00f8rste, der kigger n\u00e6rmere p\u00e5, hvordan virksomheder arbejder med dataetik. Den viser, at en mindre del af SMV-erne er kommet i gang med at arbejde med dataetik i det daglige.<br>Blandt de konkrete initiativer, topper indsatser, der sikrer transparens og forklarlighed (36%). En mindre del har etableret en klageadgang, der kan h\u00e5ndtere henvendelser om dataetik (12%). Det er kun f\u00e5, der konkret arbejder med at afd\u00e6kke de milj\u00f8m\u00e6ssige konsekvenser af deres dataanvendelse (6%). En meget lille andel afd\u00e6kker de sociale konsekvenser og den negative effekt p\u00e5 b\u00f8rn og unge (2 %). Det samme g\u00e6lder for afd\u00e6kning af samfundsm\u00e6ssige konsekvenser af dataanvendelsen eller betydning for beskyttelsen af s\u00e6rlige m\u00e5lgrupper (2%). Det kan h\u00e6nge sammen med, at kun en lille del af virksomhederne inddrager interessenter i arbejdet med dataetik (4%) og derved afsk\u00e6rer sig fra viden om, hvordan virksomheden p\u00e5virker forskellige kundegrupper.<\/p>\n\n\n\n<p><strong>Mange dataetiske overvejelser<\/strong><br>Af de virksomheder, der er omfattet af unders\u00f8gelsen, arbejder 40% med en r\u00e6kke forskellige dataetiske overvejelser i tilknytning til deres behandling af data. Overvejelserne omfatter bl.a. prioritering af kundens rettigheder i forhold til kommercielle og organisatoriske interesser (17%), valgfrihed for kunden i forhold til registrering (17%) og muligheden for ikke at benytte persondata eller kun benytte anonymiserede data (23%). Andre overvejer, om deres dataanvendelse p\u00e5virker kundernes adf\u00e6rd (7%) eller har sociale konsekvenser (9%).<\/p>\n\n\n\n<p><strong>Dataetik styrker virksomhederne<\/strong><br>Selv om der er mange dataetiske overvejelser i spil, er det stadig kun f\u00e5, der oms\u00e6ttes til konkrete initiativer. Det er derfor positivt overraskende, at 56% af virksomhederne vurderer, at deres virksomhed bliver styrket, n\u00e5r de viser deres kunder og potentielle kunder, hvordan de arbejder med dataetik.<\/p>\n\n\n\n<p><strong>Bag unders\u00f8gelsen st\u00e5r R\u00e5det for Digital Sikkerhed, DI, D-m\u00e6rket, IDA og IT-Branchen i samarbejde med Erhvervsstyrelsen og med st\u00f8tte fra Industriens Fond. Unders\u00f8gelsen er gennemf\u00f8rt af Carve Consulting i oktober 2021.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.digitalsikkerhed.dk\/ansvarlig-dataanvendelse\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rapporten kan l\u00e6ses her<\/a> hvor du ogs\u00e5 kan tilmelde din virksomhed til et dataetisk roadshow<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ny unders\u00f8gelse viser, at virksomheders arbejde med it-sikkerhed, persondatabeskyttelse og dataetik p\u00e5virker deres konkurrenceevne&#8230;.<\/p>\n","protected":false},"author":11,"featured_media":12825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3664,108,110,2,112],"tags":[3830,166,1241,2313,3831,3861,3860,3859],"class_list":["post-12824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-da","category-nyt","category-rapporter","category-nyheder","category-undersoegelser","tag-d-maerket","tag-dataetik","tag-dataetik-den-nye-konkurrencefordel","tag-ida","tag-industriens-fond","tag-it-branchen","tag-raadet-for-digital-sikkerhed","tag-undersoegelse-af-dataetik"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ansvarlig dataanvendelse er en gevinst for danske virksomheder &#183; 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