{"id":12531,"date":"2021-09-28T17:11:46","date_gmt":"2021-09-28T17:11:46","guid":{"rendered":"https:\/\/dataethics.eu\/?p=12531"},"modified":"2021-09-28T18:34:17","modified_gmt":"2021-09-28T18:34:17","slug":"danish-labeling-program-for-digital-accountability","status":"publish","type":"post","link":"https:\/\/dataethics.eu\/da\/danish-labeling-program-for-digital-accountability\/","title":{"rendered":"Dansk m\u00e6rkningsordning for digital ansvarlighed"},"content":{"rendered":"\n

Verdens m\u00e5ske f\u00f8rste m\u00e6rke for digital ansvarlighed blev lanceret i Danmark den 22. september. Det hedder D-m\u00e6rket og indf\u00f8jer sig i familien af m\u00e6rker for \u00f8kologi og sikker e-handel, f.eks. \u00d8-m\u00e6rket og E-m\u00e6rket. D-m\u00e6rkets form\u00e5l er at fremme datasikkerhed, databeskyttelse og dataetik hos danske virksomheder, s\u00e5 kunder og forbrugere kan f\u00f8le sig trygge, n\u00e5r de benytter virksomhedernes produkter og services.<\/strong><\/p>\n\n\n\n

En af de f\u00f8rste virksomheder til at modtage D-m\u00e6rket er Vissevasse<\/a>, der s\u00e6lger plakater, kort, spil og notesb\u00f8ger fra deres webshop. At f\u00e5 D-m\u00e6rket har betydet, at de har f\u00e5et styr p\u00e5 deres processer for datasikkerhed og mindet dem om, at hvor v\u00e6rdifulde data er for virksomheden og deres kunder. Det fortalte virksomhedens direkt\u00f8r Karsten Noel Poulsen i forbindelse med lanceringen af D-m\u00e6rket.<\/p>\n\n\n\n

D-m\u00e6rket bygger p\u00e5 8 kriterier
– Styring og forankring i ledelsen
– Awareness og sikker adf\u00e6rd
– Teknisk it-sikkerhed
– Krav til leverand\u00f8rer it-sikkerhed og ansvarlige dataanvendelse
– Transparens og kontrol med data
– Privacy & security by design & default
– P\u00e5lidelige algoritmer & AI
– Dataetik.<\/p>\n\n\n\n

Kriteriet om dataetik folder sig ud i to overordnede krav til a) at s\u00e6tte mennesket i centrum og b) at sikre at udnyttelsen af data kun sker efter afd\u00e6kning af de risici, som brugen af data kan medf\u00f8re p\u00e5 kort sigt og p\u00e5 langsigt.<\/p>\n\n\n\n

Indsigten i disse risici skal styre udviklingen af produkter og tjenester, ligesom respekt for menneskers ret til privatlivsbeskyttelse skal v\u00e6re styrende. Virksomheden skal ogs\u00e5 v\u00e6re opm\u00e6rksom p\u00e5, at mennesket er unikt og agerer med empati, vilje, uforudsigelighed, intuition og kreativitet \u2013 og derfor ikke kan sidestilles med en dataproces eller et stykke software. P\u00e5 den m\u00e5de understreger kriteriet, at mennesket har en h\u00f8jere status end maskinen og skal have den prim\u00e6re gavn af databehandlingen.<\/p>\n\n\n\n

Alle virksomheder uanset st\u00f8rrelse skal opfylde kravene til dataetik, hvis de udvikler software, og hvis de anvender eller udvikler algoritmer og AI.<\/p>\n\n\n\n

D-m\u00e6rket er relevant for alle typer af virksomheder og guider dem til nemmere at f\u00e5 overblik over, hvad de skal leve op til, n\u00e5r det g\u00e6lder it-sikkerhed og ansvarlig dataanvendelse. Men det er ogs\u00e5 t\u00e6nkt som en l\u00f8ftestang til at se p\u00e5 dataansvarlighed som en indsats, der skaber forretningsm\u00e6ssig v\u00e6rdi og giver virksomheden en konkurrencefordel.<\/p>\n\n\n\n

D-m\u00e6rket er baseret p\u00e5 anerkendte, internationale rammev\u00e6rker fra europ\u00e6iske og nationale r\u00e5d, udvalg og arbejdsgrupper.<\/p>\n\n\n\n

Det er Industriens Fond st\u00e5r bag D-m\u00e6rket i samarbejde med Dansk Industri, Dansk Erhverv, SMVdanmark og Forbrugerr\u00e5det T\u00e6nk. D-m\u00e6rket st\u00f8ttes af Erhvervsstyrelsen og er en uafh\u00e6ngig privat organisation.<\/p>\n\n\n\n

D-m\u00e6rket har ikke ektern uafh\u00e6ngig kontrol, hvilket ofte er en foruds\u00e6tning for tillid til et m\u00e6rket. Men sekretariatet st\u00e5r for vurderinger og \u00e5rlig kontrol, og det er en god begyndelse.
<\/p>\n\n\n\n

Birgitte Kofod Olsen har repr\u00e6senteret DataEthics i D-m\u00e6rkets Advisory Board og har is\u00e6r bidraget til udformningen af kriterie 6, 7 og 8.<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Foto fra lanceringen 22.9.2021<\/em> fra venstre: Anders Kofod-Petersen, professor i kunstig intelligens, Mikkel Flyverbom, professor mso i kommunikation og digitale transformationer, Birgitte Kofod Olsen, medstifter af t\u00e6nketanken DataEthics, Thomas Troels Hildebrandt, professor i softwareudvikling samt Henning Mortensen, formand for R\u00e5det for Digital Sikkerhed. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Verdens m\u00e5ske f\u00f8rste m\u00e6rke for digital ansvarlighed blev lanceret i Danmark den 22. september. Det…<\/p>\n","protected":false},"author":11,"featured_media":12549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,2],"tags":[3825,3830,3826,3827,3828,3831,3829],"class_list":["post-12531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyt","category-nyheder","tag-certification-da","tag-d-maerket","tag-d-seal-da","tag-data-ethics-da-2","tag-data-security-da","tag-industriens-fond","tag-uafhaengig-kontrol"],"yoast_head":"\nDansk m\u00e6rkningsordning for digital ansvarlighed · Dataetisk Tænkehandletank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataethics.eu\/da\/danish-labeling-program-for-digital-accountability\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dansk m\u00e6rkningsordning for digital ansvarlighed · Dataetisk Tænkehandletank\" \/>\n<meta property=\"og:description\" content=\"Verdens m\u00e5ske f\u00f8rste m\u00e6rke for digital ansvarlighed blev lanceret i Danmark den 22. september. 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