The team

Gry Hasselbalch
+45 29 82 73 74

Pernille Tranberg
+45 22 66 99 32

Birgitte Kofod Olsen
+45 25 26 09 03

Catrine Søndergaard Byrne
+45 24 48 92 99

gry-hasselbalch-bwFor over a decade, Gry has worked with the industry, policymakers, NGOs and end users in the cross field of tech, ethics, human rights and society. Previously in European internet governance as manager of the Danish Media Council’s EU Aware Centre on youth and tech, currently as an independent advisor on data ethics ( Still with one foot in the policy field as a data ethics expert for the European Commission’s Horizon2020 and the ERCEA, she also works closely with the people who designs the systems e.g. via the IEEE's Global Initiative for Ethical Considerations in AI and Autonomous Systems as vice chair of the P7006 standard on personal AI agents. Gry is coauthor of the book Data Ethics – The New Competitive Advantage (Hasselbalch, Tranberg, 2016) and behind several studies,  reports and articles on e.g. AI and ethics and youth's privacy practices. She is often called upon by media, and has spoken at venues worldwide to all types of audiences from policymakers to engineers and educators. In 2018 Gry became elected member of the Danish governments data ethics expert committee and the European Commission's high level group on AI and ethics that among others will develop ethics guidelines for the development of AI in Europe.

BirgitteKofoedBirgitte Kofod Olsen is partner and owner of Carve Consulting, where she advises companies, authorities and organisations on CSR - including data responsibility and privacy. She has developend the content in and a publication on privacy for The Danish Business Authority. As the first chairperson of Digital Sikkerhed (2012-2015) Birgitte put IT-security on the agenda in Denmark regarding digitalization and surveillance and she is still a part of the public debate. With her background in human rights, she has edited and written several articles and books on CSR as privacy - including her Ph.D. on biometry and integrity protection. She is working on a second edition of her book Surveillance or Social Care.

pernillePernille Tranberg works as an advisor on data ethics for companies and public institutions, and she teaches teenagers in the pros and cons of our data society. She does a lot of talks on big data and privacy and using data ethics as a competitive advantage, and on how to protect your privacy with digital selfdefense. She has worked as innovative advisor for Berlingske Media, editor-in-chief at the consumer magazine Tænk (DK equivalent to Consumer Reports) and reporter at Politiken. She hold's a Masters Degree in journalism from Columbia University in New York. She's (co-) authored 7 books, the latest is DataEthics - The New Competitive Advantage (2016) and Fake It (2012) published in Danish, Finnish, English and German. She has spoken at TEDxOxford and at SXSW i Austin Texas and at many other venues around Europe. Her website is .

Catrine Søndergaard Byrne is a lawyer and partner and owner of Labora Legal, where she advises clients on personal data. Catrine is know internationally as a lawyers specialized in labour law and is thus a specialist in handling employees' data. In 2013 Catrine was among the first lawyers obtaining  'Certificeret International Privacy Professional/CIPP/E' through the international organisation, IAPP, where she is co-chair of the Danish chapter of IAPP’s KnowledgeNet. She is teaching and making courses in persondal data for Danish Lawyers, Center for Ledelse, Teknologisk, Ejendomsforeningen and DJØF. She has written extensively on personal data for HR-Jura Magasinet,  CfL and Danske Advokater. She's member og Danske Advokaters repræsentantskab.'s 4 founders:

Marianne Steen, Gry Hasselbalch, Pernille Tranberg and Birgitte Kofod Olsen, Copenhagen, September 2016.

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